Samsung eyes young buyers with gaming, music-friendly Galaxy Note 9

DJ Koh, president and CEO of Samsung Electronics, introduces the new Samsung Galaxy Note 9 smartphone at the Barclays Center on August 9, 2018 in the Brooklyn borough of New York City.(AFP)
Updated 10 August 2018
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Samsung eyes young buyers with gaming, music-friendly Galaxy Note 9

SEOUL: Samsung Electronics Co. Ltd. unveiled the Galaxy Note 9 “phablet” in New York on Thursday in a key product launch that it hopes will attract younger customers with stepped-up features and services for gamers and music-lovers.
Launching the Note 9 at 11 a.m. in New York, or Friday midnight in Seoul, Samsung also announced partnerships with global hit game Fortnite and music-streaming service Spotify Technology SA in a stepped-up challenge to Apple Inc. in the premium-phone race.
Samsung’s new focus marks a shift away from its previous positioning of the Note as a multi-tasking device popular with graphic designers and artists.
But the hefty price tag — at $999.99 for the base 128 gigabyte model, according to US carrier Verizon Communications Inc. — has raised questions as to whether features such as a longer battery life and quick cooling would be enough to attract customers.
“I couldn’t find anything that was eye-catching enough to prompt customers to ignore the high price tag,” said Greg Roh, an analyst at Hyundai Motor Securities.
Shares of Samsung were down 3.5 percent in Seoul, mirroring weakness in other chip-related stocks.
Samsung is under pressure to jump-start faltering smartphone sales after posting its slowest quarterly profit growth in more than a year, as rivals such as China’s Huawei Technologies nipped at its heels with cheaper, feature-packed models.
The Note 9 will support up to 1 terabyte of memory — a 512GB version that can take another 512GB through a memory card — making Samsung the first major smartphone maker to sell a 1TB phone.
The phablet — a cross between a smartphone and a tablet — will hit stores on Aug. 24, Samsung said.
Verizon said the Note 9 will be available for pre-order from Aug. 10, with the 512GB model priced at $1,249.99. Sprint Corp. will introduce the device on Aug. 24 at a 50 percent discount as part of a promotional scheme.

Music and Games 

The Note 9 is the first Android phone to support Fortnite, a hugely popular video-and-smartphone survival game that was only playable on computers, consoles and Apple products until now.
It also comes with a Bluetooth-enabled stylus designed to act as a remote for snapping photos and controlling YouTube video playback.
The New York event also featured a Samsung Galaxy watch and Galaxy Home speaker, a device that will use its Bixby voice assistant and compete with similar products from Amazon.com Inc. , Apple and Alphabet Inc’s Google.
Spotify will be supported on the speakers, along with all other Samsung devices — news that sent shares in the music-streaming service provider up nearly 5 percent.
Samsung is counting on the Note 9 to outsell the Note 8 to stem a sales slump. It said last month its flagship Galaxy S9 phone missed sales targets, sending profits in the mobile division down by a third in the April-June quarter.
Samsung does not break out shipments of its smartphone models, but analysts reckon it has shipped around 10 million Note 8 models so far.
“The jury is still out if the device can boost sales of Samsung’s premium category,” mobile phone market tracker Counterpoint Research said in a blog, pointing to stiff competition from the iPhone X, Huawei’s P20 Pro and the Find X from China’s Oppo Electronics.
“The price is a big factor.”
Huawei predicted last week it would become the world’s top smartphone seller by volume — displacing Samsung — in the final quarter of next year, while Apple sold more of its $1,000 iPhone Xs in the June quarter.


Samsung announces folding phone with 5G — at nearly $2,000

Updated 21 February 2019
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Samsung announces folding phone with 5G — at nearly $2,000

  • The device looks similar to a conventional smartphone, but then opens like a book to reveal a display the size of a small tablet
  • Samsung is also making improvements to its flagship Galaxy S devices and plans to offer a 4G version of its folding phone
SAN FRANCISCO/LONDON: Samsung Electronics Co. Ltd. on Wednesday unveiled a nearly $2,000 folding smartphone in a bid to top the technology of Apple Inc. and Chinese rivals and reignite consumer interest amid slumping sales.
The Galaxy Fold will go on sale on April 26 and take advantage of new and faster 5G mobile networks. The device looks similar to a conventional smartphone, but then opens like a book to reveal a display the size of a small tablet at 7.3 inches (18.5 cm).
The device “answers skeptics who said that everything that could be done has been done,” DJ Koh, chief executive of Samsung Electronics, said at an event in San Francisco. “We are here to prove them wrong.”
Samsung remains the world’s largest smartphone maker with nearly a fifth of global unit sales but underperformed a slumping market last year. Chinese rival Huawei Technologies Co. Ltd. — whose Mate series of phones also command premium prices — gained market share. Other Chinese makers like Xiaomi Corp. have also been increasing prices, leaving Samsung to defend its turf against upstart rivals in addition to its longtime foe Apple.
With the foldable phone, Samsung is going on the offense on two fronts in the smartphone race: It is offering an eye-catching new feature with the big, bending screen and the first 5G connection in a premium phone, a feature analysts do not expect Apple to match until 2020.
Samsung is also making improvements to its flagship Galaxy S devices and plans to offer a 4G version of its folding phone.
It also challenges the notion of what a phone can cost, debuting at nearly twice the price of current top-of-the-line models from Apple and Samsung itself.
Patrick Moorhead, founder of Moor Insights & Strategy, said the new folding device could help Samsung stay at the top and lure consumers to upgrade devices that have looked largely the same over the past five years.
“Samsung and Apple go back and forth” to lead the premium smartphone market, Moorhead said. “I think this is Samsung’s chance to take back the innovation crown.”
And even though the $1,980 starting price is steep, some dedicated Samsung fans said they would pay it. Navneet Kumar Singh, a Samsung enthusiast from India who traveled to San Francisco to watch the launch, is ready to place his order.
“The prices of the flagship models have been a little aggressive in India,” he said, “But in the end, if you invest the money you’re getting a different experience.”
Samsung also introduced several accessories to compete against Apple, including a pair of wireless headphones called Galaxy Buds. The headphones include wireless charging, a feature that Apple has promised to put into is competing AirPods but has not yet released.
Samsung also said that its new Galaxy phones will be able to wirelessly charge its headphones and new smartwatches by setting the accessories on the back of the phone.

10 times faster
Along with the folding phone, Samsung also added new cameras and a 5G version to its Galaxy series of phones.
Verizon Communications Inc. will be the first carrier to offer service for Samsung’s 5G phones. The networks are expected to be 10 times faster than current ones, improving viewing of live news and sports events.
With the 5G versions of its flagships, the Korean electronics maker looks to have beaten Chinese rivals in the 5G race, although the device will operate only on the small number of networks launching later this year. Apple is not expected to release a 5G smartphone until late 2020.
The new networks are not available in many places yet but will roll out this year and next. Consumers who want to hold on to their phones for several years before upgrading may be tempted to buy a 5G phone now so that it will be able to take advantage of those networks later, said Bob O’Donnell of TECHnalysis Research. That could sway some Apple buyers over to Samsung and other Android makers with 5G devices.
“People are going to be thinking about, am going to be able to use this a year from now? Two years from now? Three years?” he said.
Rival smartphone makers are expected to announce 5G models at next week’s Mobile World Congress, the industry’s top annual event, in Spain. Samsung said its 5G handset would be available in the early summer.
The Galaxy 10 series needs to appeal to consumers who are reluctant to upgrade for only incremental technological improvements in performance.
All of the Galaxy series of rigid phones except the 5G will be available from March 8, with the S10+ priced from $1,000, the S10 priced from $900 and the smaller S10e from $750.
The mainline S10 compares with $999 for Apple’s iPhone XS and $858 for Huawei’s premium Mate 20 Pro.