Fighting words: MMA jabs its way into Saudi Arabia with Jeddah clash set for December

Egypt’s Ahmed “The Butcher” Amir is one Arab fighter who is making a name for himself in MMA. (Brave)
Updated 11 August 2018
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Fighting words: MMA jabs its way into Saudi Arabia with Jeddah clash set for December

  • Bahrain-based Brave to put on MMA fight night.
  • Hoped there will be opportunities for young Arab fighters to take part as well as some big names.

LONDON: Saudi Arabia will add mixed martial arts to its growing portfolio of international sports events when Brave Combat Federation hosts the Kingdom’s first MMA event this December in Jeddah. 
Brave is considered one of the fastest-growing sports promotions companies in the world. From Brazil to Indonesia, Mexico to Northern Ireland, the Bahrain-backed organization has hosted 13 events in nine countries in under two years. Later this month, the sports entertainment entity will host its first event in Africa when Brave 14 takes place in Tangier, Morocco on Aug. 18. 
As reported by Arab News in April, talks to host a Brave event in the Kingdom have been taking place for some time. CEO Mohammed Shahid previously said he was determined to have a presence across the King Fahd Causeway by the end of the calendar year. By announcing an event for December, he appears set to accomplish his goal with all the style of a last-round knockout.
“We are absolutely delighted to finally confirm Brave is going to Saudi Arabia,” Shahid said.
“Having a promotion that is born in Bahrain and considering the country’s relationship with Saudi Arabia, taking Brave Combat Federation to the Kingdom is something we’ve always wished to do. It’s amazing to announce that we will finally be there this December. It was a priority for us to make sure we serve the Saudi market and we have managed to now do that.
“It has taken a little longer than we wanted, but we’re going there and are delighted to be doing so. Saudi Arabia is one of our biggest markets and the biggest in the GCC, so if we cannot feed that market it would be a great shame. They love fighting and MMA, so now is the time for us to give them what they are looking for.”
While the fight card will not be announced for another couple of months at least, Brave has a growing reputation for giving opportunities to young and hungry fighters from the region, be it Lebanese fighting in Kazakhstan or Egyptians in Brazil. Shahid called it “crucial” to have Arab fighters involved at Brave events, although added the desire to be involved in the Saudi Arabian fight night will make deciding the card difficult. 
“When you are talking to athletes, I have had some of our top guys ask if they can fight in Saudi Arabia because they know how big and important the market and youth support there is,” Shahid said.
“For this reason, it will be very hard for us to put on the card and make sure we have the right mix. 
“But the approach Saudi Arabia has taken today in terms of sports and entertainment business affords us an opportunity to go in there and show them that what we have is a successful event. It’s a great platform and the youth really is looking for a MMA platform, so we are very excited for it.”
As well as the Kingdom, Shahid also confirmed a further six events for the final four months of 2018. Next month will involve events in Colombia and Abu Dhabi, before Pakistan makes its hosting debut in October. A homecoming to Bahrain in November followed up by a trio of events in India, South Africa and Saudi Arabia will close out the organization’s busiest year yet. 
Founded by Bahrain’s Sheikh Khalid bin Hamad Al-Khalifa — the son of King Hamad — the federation has extended its global footprint to 14 countries across five continents, but the announcement marks the largest initiative yet from the sports entertainment group.
“December is going to be a busy month, but we’re determined to end strong,” said Shahid. “It will ensure that Brave Combat Federation does 12 events in a year for the first time and will also solidify what we are all about: A truly global mixed martial arts promotion, the fastest-growing in the world.”


England celebrate World Cup triumph with young fans

Updated 15 July 2019
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England celebrate World Cup triumph with young fans

  • After 44 years of trying, England became world champions with a stunning victory over New Zealand

LONDON: England revelled in their first World Cup triumph on Monday, soaking up the adulation of a disbelieving nation after one of the most extraordinary finishes to a cricket match in history.

The host country, after 44 years of trying, finally became world champions with a stunning victory over New Zealand at Lord’s, triumphing on superior boundary count after both the match and the additional Super Over shootout ended with the scores level.

The game was watched by the biggest audience in a generation, with around 30,000 packed into Lord’s, thousands congregating in front of a big screen in Trafalgar Square in central London and the first free-to-air terrestrial coverage in 14 years.

Hundreds of children flooded across the outfield at the Oval — across town from Lord’s — to help Eoin Morgan’s men celebrate their historic triumph. The south London ground was where England launched their World Cup campaign with a victory over South Africa way back on May 30.

Many of the young children at the Oval were wearing the kit of the All Stars junior program run by the England and Wales Cricket Board and others were dressed in their school uniforms.

As “Happy” by Pharrell Williams blared out, the youngsters were delighted to catch sight of England stars such as Ben Stokes, Jos Buttler and Jofra Archer and flocked toward their new heroes.

It was a more modest celebration than the open-topped bus parade through the streets of London for England’s 2005 Ashes victors but was in keeping with the push to sell the game to a new generation.

“I don’t know if it’s sunk in yet but coming down here and seeing what a small portion of the support we’ve had feels about it, the kids, the adults, the energy they all had for what they saw yesterday is amazing,” said man-of-the-match Stokes.

England coach Trevor Bayliss, drafted in with the aim of winning the World Cup following their miserable first-round exit at the 2015 tournament, said: “I heard some of the young guys in the team say the 2005 Ashes inspired them to bigger and better things.

“I think they are very proud they’ve been put in a position where they can hopefully inspire a few of the next generation.”

On Sunday the Queen sent her congratulations to England and the Royal Mail postal service announced it would issue a series of special stamps and decorate 15 post boxes to celebrate both the World Cup win and England’s victory at the 2017 Women’s edition of the tournament.

Prime Minister May, a lifelong cricket fan, was due to host the team at a reception.

“Yesterday (Sunday) was a brilliant performance by a brilliant team,” said May. “They showed flair, courage and an absolute determination to become world champions.

“The achievement, delivered in such a thrilling style on home soil, will live forever in our sporting history.”

“It’s also exciting to think just how many children will be inspired by this victory to pick up a bat for the first time and hopefully become the great cricketers and World Cup winners of tomorrow,” she added.

“We must build on this success.”