Saudia ranks top in list of ‘improving brand vogue’

Since summer 2015, Saudia has applied an ambitious program to improve services. (AFP)
Updated 14 August 2018
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Saudia ranks top in list of ‘improving brand vogue’

  • Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue”
  • Saudia has achieved 8.9 percent increase compared to last year

RIYADH: Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue,” as Saudia topped other airlines operating in the Kingdom in the area of improving quality and customer confidence.
YouGov, specialized in marketing research and based in London, announced on its official website its classification lists based on international standards for more than 500 prominent brands across the world.
Saudia has achieved 8.9 percent increase compared to last year in improving brand vogue, topping all other airline companies that operate in Saudi Arabia in quality, value, reputation and customer satisfaction.
Since summer 2015, Saudia has applied an ambitious program that inculdes the main targets to be achieved, including modernizing and developing the fleet of airplanes.
It said in less than three years, it has received 75 new airplanes from the best aircraft manufactures worldwide.


MiSK, Qiddiya team up for internship program 

Updated 25 March 2019
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MiSK, Qiddiya team up for internship program 

  • Interns will work on entertainment mega-project
  • Program open to university seniors and new graduates

RIYADH: A new internship program for young Saudis has been launched in the Kingdom, following a partnership between Misk Foundation and the Qiddiya Investment Company (QIC).

The program runs from June 16 to Aug. 31, 2019, and provides an opportunity for university seniors and recent graduates to be part of Qiddiya, an entertainment mega-project located 40 minutes from Riyadh.

Interns will have the chance to work at Qiddiya’s corporate offices alongside professionals from around the world and will be placed across 12 departments.

They will learn and develop skills that are required to succeed in their professional lives.

They will also gain exposure to QIC’s culture and learn from executives with over 20 years of experience across several sectors. 

QIC CEO Mike Reininger said: “We are contributing directly to the Saudi Vision (2030 reform plan) by creating a richer lifestyle for Saudi citizens while spurring innovation in the creative, hospitality and entertainment sectors. This unique opportunity allows students and fresh graduates to experience what it takes to be part of the change in Saudi by giving them the chance to work alongside a group of both local and international seasoned professionals. Thanks to this partnership with MiSK, we will be training the next generation of industry leaders.” 

Application to the program is open for those with fewer than two years of professional experience. Candidates must show strong academic credentials and submit a short video as part of their application.

King Salman led the Qiddiya ground-breaking ceremony in front of a global audience last April.

The project is aimed at helping to stem the $30 billion a year which Saudis currently spend abroad on tourism, and has the backing of the Kingdom’s Public Investment Fund.

It targets local, regional and international tourists and will be Saudi Arabia’s preeminent entertainment, sports and cultural destination.

It is expected to be the world’s largest entertainment city by 2030, with a total area of 334 square kilometers, surpassing Walt Disney World in Florida, which is only 110 sq. km.