Start-up of the Week: Blending Western style with Saudi imagination

Updated 14 August 2018
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Start-up of the Week: Blending Western style with Saudi imagination

  • “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots
  • The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!

With the fashion scene witnessing a rapid transformation in the Kingdom, many creative minds have come to the fore to prove their mettle. Young Saudis are enthusiastically launching their own lines of clothing brands and carving their own niche in the field of fashion designing.
One such brand is Re:Unite. It is a stylish contemporary fashion brand with a major emphasis on formal wear. Saudi fashion designer Noora Al-Harthi established the brand in Jeddah in early 2017.
“The idea behind my designs is to redesign men’s clothing and make them wearable for women. I give them a feminine touch,” Al-Harthi said.
Al-Harthi was inspired by her father’s style, watching him dress up to work in the 1980s, especially the sharp suits he used to don during that era. Her father also encouraged her to pursue a career in fashion designing. Another aspect that motivated her to join the fashion industry was the world-renowned fashion scene in Mayfair, London.
Al-Harthi studied fashion design at Liverpool Community College. She launched her clothing line soon after her graduation.
“I want women to feel confident and serious: When you put on a suit, you feel powerful,” she said.
The designer takes her work very seriously. She explained that “suits are not easy to make, they have to be precise in measurements and well-tailored.”
Re:Unite offers high-quality timeless tailoring, jackets, coats, shirts, pants and dresses.
Her collection includes “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots.
Pointing to the collection “Roots,” she said: “It has a European look, cut and everything, but I wanted to give it a Saudi touch.”
“What makes a suit strong is its accessories — I created custom-made buttons because I wanted them to look a little more Arabian to reflect the culture and heritage. I get inspired by Saudi Arabian-themed surroundings such as camels and tents,” she added.
RUH Magazine applauded Re:Unite’s designer for her creativity in minimalism and modernity in her designs by saying: “Hats off to you, Noora Al-Harthi for introducing us to modern contemporary tailoring and showing us how real formal wear is done. Re:Unite, a ready-to-wear formal wear brand, launched its first collection in January of this year. The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!”
The fabrics she uses include cotton, crepe and wool.
Re:Unite is currently offering women’s clothes, but it is planning to expand its current line by offering men’s clothes.
The designer is also planning to open her store soon. People can find Re:Unite on Instagram @reuniteofficial to have a look at the products the brand has to offer.


Jeddah Season provides seasonal employment for young Saudis

Updated 18 June 2019
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Jeddah Season provides seasonal employment for young Saudis

JEDDAH: The Jeddah Season festival has provided a wide range of seasonal employment opportunities for young Saudi men and women, helping them gain experience and prepare them to enter the job market.

More than 5,000 young Saudis are working around the clock, each in his or her field, to manage the festival’s activities.

The festival aims to highlight development opportunities in Saudi Arabia, introduce the Kingdom as one of the most popular tourist destinations in the world, support the government’s efforts to empower Saudi youths, support local small and medium enterprises, develop Jeddah’s tourism sector and provide volunteer opportunities.

Jeddah Season, which began on June 8 and runs until July 18, has attracted thousands of visitors of all ages through its 150 local and international events and activities.

It is being held at five sites: King Abdullah Sports City, Al-Hamra Corniche, the Jeddah Waterfront, Obhur and Historic Jeddah (Al-Balad), which is a UNESCO World Heritage Site.

Jeddah Season offers a wide range of tourism, entertainment and cultural events and activities, and sheds light on the city’s status as the Kingdom’s tourism capital. Most of its events are being held for the first time in Saudi Arabia.

Jeddah Season is in line with the Vision 2030 reform plan, which aims to advance the welfare of Saudi society, diversify local development opportunities, improve the Kingdom’s contribution to arts and culture, and create job opportunities for Saudi youths.