Start-up of the Week: Blending Western style with Saudi imagination

Updated 14 August 2018
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Start-up of the Week: Blending Western style with Saudi imagination

  • “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots
  • The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!

With the fashion scene witnessing a rapid transformation in the Kingdom, many creative minds have come to the fore to prove their mettle. Young Saudis are enthusiastically launching their own lines of clothing brands and carving their own niche in the field of fashion designing.
One such brand is Re:Unite. It is a stylish contemporary fashion brand with a major emphasis on formal wear. Saudi fashion designer Noora Al-Harthi established the brand in Jeddah in early 2017.
“The idea behind my designs is to redesign men’s clothing and make them wearable for women. I give them a feminine touch,” Al-Harthi said.
Al-Harthi was inspired by her father’s style, watching him dress up to work in the 1980s, especially the sharp suits he used to don during that era. Her father also encouraged her to pursue a career in fashion designing. Another aspect that motivated her to join the fashion industry was the world-renowned fashion scene in Mayfair, London.
Al-Harthi studied fashion design at Liverpool Community College. She launched her clothing line soon after her graduation.
“I want women to feel confident and serious: When you put on a suit, you feel powerful,” she said.
The designer takes her work very seriously. She explained that “suits are not easy to make, they have to be precise in measurements and well-tailored.”
Re:Unite offers high-quality timeless tailoring, jackets, coats, shirts, pants and dresses.
Her collection includes “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots.
Pointing to the collection “Roots,” she said: “It has a European look, cut and everything, but I wanted to give it a Saudi touch.”
“What makes a suit strong is its accessories — I created custom-made buttons because I wanted them to look a little more Arabian to reflect the culture and heritage. I get inspired by Saudi Arabian-themed surroundings such as camels and tents,” she added.
RUH Magazine applauded Re:Unite’s designer for her creativity in minimalism and modernity in her designs by saying: “Hats off to you, Noora Al-Harthi for introducing us to modern contemporary tailoring and showing us how real formal wear is done. Re:Unite, a ready-to-wear formal wear brand, launched its first collection in January of this year. The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!”
The fabrics she uses include cotton, crepe and wool.
Re:Unite is currently offering women’s clothes, but it is planning to expand its current line by offering men’s clothes.
The designer is also planning to open her store soon. People can find Re:Unite on Instagram @reuniteofficial to have a look at the products the brand has to offer.


Jeddah airport decorated with Saudi flag to celebrate national day

Updated 6 min 38 sec ago
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Jeddah airport decorated with Saudi flag to celebrate national day

  • Director-General of King Abdul Aziz International Airport Essam bin Fouad Noor inaugurated the event in hall number one on Saturday evening.
  • Noor said that the celebration of this important national event showed the magnitude of love for the country.

JEDDAH: King Abdul Aziz International Airport in Jeddah marked the 88th National Day by decorating its entrances with the national flag, balloons and green lights. Airport employees also wore special scarves to highlight the occasion.
Director-General of King Abdul Aziz International Airport Essam bin Fouad Noor inaugurated the event in hall number one on Saturday evening, in the presence of government and operational sectors’ leaders and the airport’s department managers.
Noor said that the celebration of this important national event showed the magnitude of love for the country, and the airport’s management was keen on making early preparations to organize a celebration worthy of the occasion. The airport halls were decorated with the national flag and the color green, and gifts were presented to travelers, in addition to many events taking place in the halls, he added.
The event will continue for several days, Noor said, and the occasion would witness the participation of many airport operating agencies.
Noor congratulated King Salman, Crown Prince Mohammed bin Salman, Makkah Gov. Prince Khaled Al-Faisal, his deputy, the ruling family and the Saudi people on the occasion of the Kingdom’s 88th National Day, and prayed for the safety of the country and other Muslim countries.
The event included giving arriving and departing travelers roses and chocolate, distributing the Saudi flag and souvenirs dedicated for the occasion, and allocating a booth for a “national footprint” and “national selfie.”
The UN office for arts also participated, with the “thank you country” section presented by a number of children and people, in addition to shows and gifts carrying the colors of the Saudi flag.
The airport’s management organized the event under the supervision of the General Authority of Civil Aviation (GACA) with the participation of the following sponsors: Saudi Arabian Airlines, Saudi Ground Services, Ports Projects Management and Development Company (PPDMC) and Airport Services and Air Transport Support Company (SAAS).