Saudi minister endorses Arab News-Facebook cooperation for Hajj coverage

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Mohammed Saleh Banten, minister for Hajj and Umrah, was briefed on Arab News’ preparations to cover Hajj. (AN photo by Ziyad Alarfaj)
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From Left: Arkan Al-Adnani, head of operations at Arab News; Mohammed Al-Kinani, Arab News reporter; Mohammed Al-Sulami, Arab News Jeddah bureau chief; Faisal J. Abbas, Arab News Editor in Chief; Salih Bentin, Minister of Hajj and Umrah; Dr. AbdulFattah Mashat, Hajj and Umrah deputy minister; Dr. Amr Almaddah, advisor to minister of Hajj and Umrah and director of project management; Aymen Al-Arfaj, media director at Hajj and Umrah ministry. (AN photo by Ziyad Alarfaj)
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Updated 15 August 2018
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Saudi minister endorses Arab News-Facebook cooperation for Hajj coverage

  • Banten said the ministry is pleased to endorse the Arab News-Facebook cooperation as it enables news about the Hajj to reach a wider audience
  • Millions of people worldwide will be able to follow the pilgrimage via the official Arab News Facebook page

MAKKAH: The Saudi Minister of Hajj and Umrah has endorsed efforts between Arab News and Facebook to cooperate in covering the annual Muslim pilgrimage this year.

As almost 2 million people gather in Makkah for Hajj, this newspaper and the social media network will cooperate in the transmission of live broadcasts of the pilgrimage using 360-degree video technology.

This will allow millions of people worldwide to follow the pilgrimage via the official Arab News Facebook page.

Mohammed Saleh Banten, minister of Hajj and Umrah, was briefed on Arab News’ preparations to cover the pilgrimage, and met with members of its reporting team on Tuesday.

Banten said the ministry is pleased to endorse the Arab News-Facebook cooperation as it enables news about the Hajj to reach a wider audience.

People around the world will be able to see how Hajj is being performed, and the “array of services” provided by the Saudi government under the leadership of King Salman and Crown Prince Mohammed bin Salman, he added.

“Our endorsement of this cooperation comes out of our ministry’s belief in the importance of utilizing new technology … enabling us to show the world the blessed efforts (in serving pilgrims),” Banten said.

The minister was presented with an official Arab News press jacket, and saw the complementary umbrellas the newspaper is distributing to pilgrims as part of its corporate social responsibility efforts.

Faisal J. Abbas, Arab News Editor in Chief, briefed the minister, his deputy Abdulfattah bin Sulaiman Mashat, and other members of the ministry about the newspaper’s ongoing plan for digital transformation.

“We thank the minister for receiving our delegation and his understanding of the role of both local and international media,” said Abbas.

“Our coverage will focus particularly on the humanitarian aspects of Hajj and follow the touching stories of hundreds of nationalities coming from around the world in this unparalleled gathering. 

“Our cooperation with Facebook will ensure that we are able to broadcast these stories to previously unattainable audiences thanks to new technology.”

Fares Akkad, head of regional media partnerships at Facebook, said that the collaboration follows the success of the live broadcasts of Taraweeh prayers on Arab News’ Facebook page during Ramadan, which he said was “very popular.”

“Hajj is a unique event, and we are aware of its importance to millions around the world. Therefore, we are delighted with this collaboration, which enables more people to participate in this blessed event. These efforts are part of our commitment to regional communication, particularly in Saudi Arabia,” Akkad said.

Starting today, Arab News publishes a series of special reports from the Kingdom and around the world on Hajj rituals, as well as offering 24-hour coverage through its digital platforms and Pakistan-focused website.


Nestle, AT&T pull YouTube ads over pedophile concerns

Updated 22 February 2019
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Nestle, AT&T pull YouTube ads over pedophile concerns

  • A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids
  • YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017

SAN FRANCISCO, US: Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.
A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included timestamps that showed where kids innocently bared body parts.
YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels.
Nestle and Fortnite maker Epic Games say they paused ads on YouTube while the company works on the issue. AT&T says it has removed ads until YouTube can “protect our brand from offensive content of any kind.”
YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017. Since then YouTube has made efforts to be more transparent about how it deals with offensive comments and videos on its site.
But the latest flap shows how much of an ongoing problem offensive content continues to be, said eMarketer video analyst Paul Verna.
“When you think about the scope of that platform and what they’re up against, it is really like a game of whack-a-mole to try to prevent these problems from happening,” he said.
Still, because of the powerful advertising reach of YouTube’s parent Google, brands are unlikely to stay away from YouTube for long, he said.
Digital ad spending in the US is expected to grow 19 percent in 2019 to $129.34 billion this year, or 54 percent of estimated total US ad spending, according to eMarketer, with Google and Facebook accounting for nearly 60 percent of that total.
“At the end of the day, there’s a duopoly out there of Google and Facebook,” for digital advertising, he said. “Any brand that doesn’t play the game with either is potentially leaving a big marketing opportunity on the table.”