Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust.
Updated 17 August 2018
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Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust

I loved how my mom took care of herself while busy running around looking after her kids. I love being a mom and I also love to take care of myself. I tell women that if they are happy and healthy, they will be able to take care of their kids better, smile more, and constantly stay beautiful.
I’ve worked with a lot of celebrities, sometimes even for free — this was crucial to building my portfolio. These times taught me the importance of hard work, of persistence, of putting in all you have to become what you want.
I always loved the idea of beauty for all. I truly believe that beauty is a right that everyone should have. Every time I see someone smile because of how much we were able to change things positively for them — when I see people regain confidence and beauty, I feel proud. I speak to my fans from all over the world, I hear stories of how I was able to inspire some of these women and young girls into doing something for themselves. This is my happiness. I love the fact my work allows me to reach out to people on a personal level, inspire them, help them in their lives, regain lost confidence sometimes. It’s the most amazing feeling ever and one that keeps me going.
The more time you give to your work, the more it will take from you. For the first six years of my work life I did not have any such thing as weekend or holidays. I remember it used to be boiling hot in Dubai and everyone used to be on a holiday, but I still had my show to film, my salons to run and I just couldn’t take a lot of time off. Now, I love to spend every minute of my free time with my kids. I work hard all year round, but as soon as schools are off for the summer, I take my kids on holiday. I just love spending time with them, painting, cooking, singing, and just hanging out in bed, watching movies and playing with our dogs.
Travel is an extension of life. You’re discovering a little bit of yourself. Not only do we see how the other people are living, we also feel like we are part of this earth. Because we all live in a little bubble, but travel makes us feel how wide and wonderful the world is and how varied people are.
As an Arab, our great leaders have been a huge influence on me. Sheikh Mohammed is really at the top of my list of idols, and Sheikh Zayed before him. Princess Haya too. These are extremely powerful, intelligent, forward-thinking, and honest leaders. They have changed other people’s perception on how to look at Arabs. We are leaders, we are educated, we are inventors, we are modern, but at the same time we hold on to our culture.
In the fashion industry, I’m a big admirer of Elie Saab and Zuhair Murad. They have taken their Arabic roots to the world, they have dressed international stars. I love Victoria Beckham too. I think this woman just can’t do any wrong! I appreciate her for many things. I appreciate her style, her fashion sense, the way she evolved… I appreciate everything about her personal life, which I see also through her style. Anyone who has actually made a mark in our world, these are the people that I look up to.
People who know me know I never slow down. Once I have got hold of work and things are going smoothly and my team is taking care of everything, then I will create something else to keep me occupied.
People sometimes expect me to be different from how I am on TV. But thanks to social media, I can express and be myself. I’m connected at all times. So my followers know exactly how I react in real life.
I’m someone who always thinks I can trust anyone. I’ve been robbed by people I trusted for years. Of course, I should say that I’ve learned from that, but I still like to think I can trust others and that people are generally good. I don’t like to walk around thinking people are bad because then my heart’s going to be filled with negativity. I’d rather believe in good than evil. And I believe that what goes around comes around. If someone supports me, I’ll be there for them when they need me.
My work revolves around the idea of beauty for all. I know — and have seen — how looks can have a direct impact on a person’s confidence and self-worth. For both women and men. As a woman, I can say that we wear different hats each day, as a mom, daughter, wife, boss and so many other duties. I always ask women to take care of themselves above all else. It’s the same thing I ask from men, from dads, from sons and brothers and husbands. Work for your family, make them proud, be a pillar of strength, but don’t forget yourself. Start from within.


Negin Mirsalehi takes Vegas awards show by storm

Updated 15 November 2018
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Negin Mirsalehi takes Vegas awards show by storm

  • Mirsalehi shared the news with her 5.1 million followers on Instagram
  • The winner of the “Influencer of the Year” award is decided through fan votes

Regional fashion sensation Negin Mirsalehi has been named “Influencer of the Year”at the recently concluded Revolve Awards in Las Vegas — a second for the Amsterdam-based Iranian beauty.

Mirsalehi shared the news with her 5.1 million followers on Instagram, where she posted a picture of herself with Victoria’s Secret Angel Romee Strijd — both carrying the iconic Revolve trophy. Strijd won the “Model of the Year.”

Mirsalehi, who has her own hair care brand, Gisou, wore a floor-length Michael Costello dress to the live audience awards ceremony, complete with a plunging neckline and thigh-high slit.

The winner of the “Influencer of the Year” award is decided through fan votes. When Mirsalehi first won in 2017, she took to her website to thank her fans  and ascribed the award to her “strong relationship” with them.

The star was also named as part of Europe’s 30 Under 30 list by Forbes due to her hair care line, which made $3 million in sales last year.

Many other style icons were present at the glittering awards night held at the Palms Casino Resort last week, including Aimee Song, Camila Coelho, Emily Ratajkowski and Kendall Jenner, who took home the “Icon of the Year” plaque.

The influencer is the founder of the brand Gisou Hair. (Getty Images)

The “Keeping Up With The Kardashians” star, who has a 98.3-million strong following on Instagram, walked the Revolve Awards red carpet in an eye-catching feathered bandeau dress.

Revolve is multi-brand online shopping site known for its exhaustive use of influencer marketing.

The ceremony came after a successful Victoria’s Secret fashion show in New York, which Mirsalehi attended, where a bevy of models with Middle Eastern roots walked the runway, including Melie Tiacoh, a French-born model of Lebanese heritage; Shanina Shaik, whose father is Saudi-Pakistani; and the US-Palestinian Hadid sisters.

Sixty models put on an Amazonian display of luscious waving locks, slender bodies and sun-kissed makeup for what is considered one of the most competitive gigs in the industry.

Scheduled to be televised on Dec. 2, the 2018 show was distinctive by a collaboration with London-based designer Mary Katrantzou that showcased psychedelic bodysuits.

Negin Mirsalehi won the prize for ‘Influencer of the Year.’ (Instagram)