Starbucks hosts 2nd ‘Over Coffee’ session

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The second session of Starbucks’ ‘Over Coffee’ discussed the progress in its Saudization campaign.
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The second session of Starbucks’ ‘Over Coffee’ discussed the progress in its Saudization campaign.
Updated 20 August 2018
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Starbucks hosts 2nd ‘Over Coffee’ session

Starbucks Saudi Arabia hosted the second session of its “Over Coffee” event in Riyadh on Aug. 7 and in Jeddah on Aug. 8 to discuss the progress in its Saudization campaign, which seeks to localize 35 percent of the company’s workforce by 2020. The event is designed to promote engagement and hold useful discussion to encourage Saudi youth to consider working for the service sector as a career option and contribute to the achievement of Saudi Vision 2030. During the sessions, a number of Saudi Starbucks partners discussed their work experiences in the company.
“Over Coffee” is part of Starbucks’s Saudization and social impact agenda, which seeks to address key workforce challenges, reshape public perceptions of youth taking on jobs in the retail and service sector, explain the role of Starbucks employees, and prepare young Saudis for the economy sector and the jobs of the future.
Starbucks stressed at the sessions that it is committed to employing 400 Saudi nationals from both sexes in the upcoming period as part of its support for the Saudization program in line with Vision 2030 and the National Transformation Program.
Rana Shaheen, regional communications and CSR manager, Starbucks Middle East, said: “Since its launch in 2017, Starbucks’ Saudization campaign has managed to increase the percentage of Saudi partners in the company from nine percent to 23 percent. By 2020, we aim to localize 35 percent of the workforce and accelerate training of Saudi partners at all levels.”
As part of its support for Vision 2030, the company discussed its partnership with Education for Employment, the leading youth employment organization in the region, noting that under this partnership two workforce entry programs called “Pathway to a Job” and “Opportunity Café” were designed to enlighten and develop Saudi youths and help them fast-track their careers into the service sector.


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 41 min 40 sec ago
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”