How Rabia Z built a modest fashion empire

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Rabia Zargapur wearing her line’s organic linen abaya and signature breathable jersey hijab, the best-selling hijab in the world. (Irthi Contemporary Arts and Crafts Council)
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Rabia Zargapur was one of a few designers selected to showcase a couture piece using Swarovski elements for the Swarovski Sparkling Couture Exhibition in Dubai. This piece is the ‘Revival of the Emirati Mukhawara Dress.’
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Rabia Z’s head to toe demi-couture collection and signature jersey hijab are sold on Modanisa. (Rooful Ali)
Updated 22 August 2018
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How Rabia Z built a modest fashion empire

  • Rabia Z. Zargarpur’s brand first came to life in 2002
  • To Zargarpur, modest fashion is more exciting than ever

DUBAI: Rabia Z. Zargarpur is a superwoman. Learning about her insane current schedule, one wonders when she finds the time to eat and sleep.
Business trips aside, the designer – the force behind the renowned modest fashion brand Rabia Z – has been focusing on the official launch of her Rabia Z Modest Fashion Academy, plus her online Rabia Z Mentorship Program. Then there’s her consulting work, rebranded Rabia Z launch and sustainable fashion collection.
“And of course, family time with my husband, entertaining our 6-year-old twins and our 14-year-old son, who are off for the summer,” the 40-year-old founder, CEO and creative director told Arab News. “So yeah, pretty much business as usual!”
Zargarpur’s brand first came to life in 2002, as one of the world’s first modest fashion, ready-to-wear e-commerce stores, a time when the industry certainly wasn’t as known as it is today.
“We were producing the basics line in Dubai and selling out of San Francisco from my grandfather’s garage,” the Emirati-Afghan-American explains. “We relaunched as a full-on designer brand back in Dubai, on runways in 2006, and won the Emerging Designer Award at Dubai Fashion Week in 2007.”
She went on to showcase modest fashion on mainstream runways and fashion weeks across cities including New York, London, Milan, Abu Dhabi and Dubai. Buyers and customers certainly took notice – today, Rabia Z sells to 71 countries.
To Zargarpur, modest fashion is more exciting than ever. “It is finally ‘du jour,’” she exclaimed. “For me – (someone) who has tirelessly worked almost 18 years, the majority of it towards building awareness for this huge market at a time when neither this sector nor the term ‘modest fashion’ existed – I am happy to see it flourish globally.”
Now she predicts that it’s Saudi Arabia’s turn to fully embrace the market. “Saudi women have always been style savvy and with the major changes we’ve seen this year, we will see some of the styles and collections in the GCC come out of Saudi,” she said. “I think modest fashion will especially boom there next.”
Nonetheless, she admits that there remain challenges in the industry. “It’s a work in progress and lots needs improving,” she said. “We need more serious, true global brands that are professional and to the standards of major mainstream designer and retail brands. We need a more sustainable industry and ethical, eco-friendly brands.
“The supply chain is another area of improvement. We need labels that have a strong DNA and an innovative or creative direction which is currently lacking.”
Back to her own business, fans of Rabia Z have plenty to look forward to. “We have always been an ethical brand and always worked with breathable and sustainable fabrics, but upon the relaunch of Rabia Z next year, we would like to not only highlight that in our collections, but also adopt more variety of sustainable fabrics,” Zargarpur said, adding that there will be a separate roll out of Rabia Z Accessories.
She is continuing her collaboration with major online retailer Modanisa on Rabia Z’s licensed hijab line, its signature breathable, combed cotton jersey hijab wraps that are the best-selling hijab in the world. “(It) celebrates its 15th anniversary this year and is being exhibited at the Contemporary Muslim Fashion Exhibition in San Francisco this fall.”
On a personal level, Zargarpur aims to return to academia. “I was offered the opportunity to do a PhD in the Business of Fashion by the London College of Fashion, which I hope to pursue in the next couple of years, InshaAllah,” says Zargarpur, who already holds a business major with a minor in fashion. “In addition to having my PhD, I would like to see our flagship stores in key cities around the world someday, sitting alongside major brands.”
Yup, looks like she won’t be getting much sleep anytime soon.


Gwen Stefani dons Reem Acra gown for fairytale show

Updated 17 November 2018
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Gwen Stefani dons Reem Acra gown for fairytale show

DUBAI: Hollywood singer Gwen Stefani wore an ethereal gown by Lebanese designer Reem Acra for a performance at Disneyland in Anaheim, California, last week — and she looked like a princess.
The former “The Voice US” coach arrived in Disneyland in a horse-drawn carriage, wearing a pink tulle ruffled gown, complete with a glittery bodice and a green satin bow adorning the neckline.
Acra — whose creations have been worn by numerous world-renowned personalities, including US First Lady Melania Trump — posted an image of Stefani wearing the festive gown, which is part of the design huse’s pre-fall 2018 collection.
Stefani is no stranger to Acra’s gowns — she once wore another one of the Lebanese fashion icon’s creations to the 43rd People’s Choice Award in 2017.
Stefani was in the Disney-themed park to perform a line-up of Christmas tunes, including “Feliz Navidad” and “Let It Snow,” for Disney’s upcoming special holiday show airing on Nov. 29 on US television network ABC and the Disney Channel.
Other holiday-themed performances included pop star Meghan Trainor, father-son duo Andrea and Matteo Bocelli, singer-songwriter Becky G and other celebrities.

The 49-year-old multi-Grammy-award-winning singer will also perform in two other upcoming Disney Christmas specials on Nov. 23 and Dec. 25, serenading her fans with classic covers from her own Christmas album.
Stefani, who has three sons with her ex-husband, started dating “The Voice US” coach, country singer Blake Shelton in 2015 — and now both are looking to have a baby through a surrogate, according to US media report.
“They are in the final stages of choosing the woman who will carry their baby. It’s extremely important to Gwen that she give Blake a biological child, and Blake is so excited,” a source said, according to fashion magazine Cosmopolitan.