DHL makes key appointments in Bahrain, Kuwait and Morocco

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Christelle Fadel, general manager, DHL Global Forwarding Morocco.
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Rob Kennaugh, country manager, DHL Global Forwarding Bahrain.
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Fadi Bastoni, country manager, DHL Global Forwarding Kuwait.
Updated 23 August 2018
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DHL makes key appointments in Bahrain, Kuwait and Morocco

DHL Global Forwarding, an international provider of air, sea and road freight services, has appointed Christelle Fadel, Rob Kennaugh and Fadi Bastoni to lead its business in Morocco, Bahrain and Kuwait, respectively.
“The wealth of experience that Christelle, Rob and Fadi have amassed throughout the years in the logistics industry strengthens our existing business in the respective countries, helping us to fully capitalize on key sectors,” said Amadou Diallo, CEO, DHL Global Forwarding Middle East and Africa. “We have high hopes for growth within our region: The Middle East is projected to grow by 3.7 percent this year while a similar upward trend is predicted for Africa. With these three leaders taking the helm, their respective countries will benefit from their deep local and regional logistics expertise, as well as individual visions to improve business results.”
Fadel has been with DHL since 2014 and brings with her close to two decades of experience in supply chain and freight forwarding in Germany, France and Morocco.
Fadel, general manager, DHL Global Forwarding Morocco, said: “This is an exciting time for the businesses as Morocco grows in significance as the gateway for Europe and Africa. The economic outlook for North Africa is extremely positive with a projected average growth of 5 percent for 2018 and 4.6 percent for 2019, and we are ready to take the lead in developing customized logistics solutions to further enhance trade links between Morocco and the global markets.”
A veteran of DHL, Kennaugh has been with the company for 25 years, taking on various roles across Australia, China, Oman, Germany, Spain and the UK.
Kennaugh, country manager, DHL Global Forwarding Bahrain, said: “I’m honored to be appointed to this role as it marks another career milestone for me within the DHL family. I believe my understanding of the region puts me in good stead to lead the team here in Bahrain, as we work together for greater growth.”
Bastoni first joined DHL Express Saudi Arabia in 2000 where he was, over the years, responsible for various functions including air freight as well as global customer solutions.
Fadi Bastoni, country manager, DHL Global Forwarding Kuwait, said: “With the economy poised to see a 3.5 percent growth this year and the government pushing to maintain strong spending on transport and logistics infrastructure, Kuwait presents a tremendous opportunity for us and Kuwaiti businesses.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.