Light expo attracts European manufacturers

Light Middle East 2018 will feature more than 340 exhibitors from 25 countries.
Updated 25 August 2018
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Light expo attracts European manufacturers

European manufacturers will be out in full force at the Middle East’s premier lighting exhibition in Dubai next month, with their latest innovative products in tow, from solar-powered smart street lamps, to modular LEDs designed for high-rise urban greenhouses.

Light Middle East 2018 will feature more than 340 exhibitors from 25 countries when the three-day event opens for the 13th time from Sept. 23-25 at the Dubai International Convention and Exhibition Center.

More than 70 of these will hail from Europe, many of which are standalone exhibitors, while others will be part of dedicated country pavilions from Italy, Spain, Turkey, France, the UK and Germany.

The finest in European technology is expected to be on display for regional trade buyers, architects, lighting designers, consultants, engineers, and end-users, with leading brands sharing their visions of what the regional urban lighting landscape may look like in the future. 

German-headquartered BJB provides a prime example of Light Middle East 2018 exhibitors with an eye for a bold new future. Along with its standard product line of single-row optics and COB connectors, BJB will look to make a splash with its Urban Farming LED modules, designed to help grow fruits and vegetables in city “farmscrapers.”

The launch of the energy-efficient light-emitting diode comes after the announcement that Dubai will be home to the world’s largest vertical farm, and will be welcomed by consultants working on the $40 million project, which is slated to be completed by the end of 2019.

Kathrin Fielitz, business development manager for urban farming at BJB, said lighting is key to success of indoor farms. “For photosynthesis and therefore biomass production, plants only use certain components of the natural light spectrum — mainly red and blue,” said Fielitz.

“The right spectrum and the right amount of light for the plants, as well as the efficiency of the lighting system, play a highly important role to make indoor farming a viable business.”


Ascott spearheads Saudi recruitment drive

Updated 18 June 2019
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Ascott spearheads Saudi recruitment drive

The Ascott Limited is developing its training program across the group’s properties in Jeddah, whereby high-achieving Saudi nationals are trained in the array of skills needed to succeed in top managerial positions within the Kingdom’s burgeoning hospitality sector. 

To be eligible to join Ascott’s Saudi Graduate Program, Saudi graduates must have at least a bachelor’s degree with honors and be willing to learn and develop their career within an international group. The program comprises theory and practical training across all departments and is followed by overseas training in one of Ascott’s properties.

“We’re in the midst of an exciting period of growth in Saudi Arabia,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa, Turkey and India. “The Kingdom’s tourism industry is growing at an exponential rate and is creating many new jobs within the hospitality sector. We launched Ascott’s Saudi Graduate Program in line with the Saudi Commission for Tourism and National Heritage to promote, nurture and develop this valuable homegrown pool of young talent and offer successful individuals a dynamic career path within the Ascott group.

“In just a short amount of time the program has made a significant impact. Our turnover ratio of Saudi colleagues has fallen from 58 percent in 2016 to less than 15 percent to date in 2019; staff loyalty has been positively affected and guest satisfaction levels have increased. What’s more, Ascott Sari Jeddah was recently named as Saudi Arabia’s Leading Serviced Apartments 2019 for the second consecutive year in the annual World Travel Awards.

“We are also proud to announce that one of our current trainees who will shortly take on the running of a property, is female. A key element of Saudi Vision 2030 is job diversification and women’s access to the employment market, and at Ascott we are committed to playing an active role in making this a reality,” added Miccolis.

From on-the-job training in housekeeping, handling reservations, checking-in and checking-out procedures and managing VIP guests, Ascott’s graduates must master the day-to-day facets of how to run an international-standard serviced residence, in addition to behind-the-scenes essentials such as HR, sales and marketing, finance and procurement. 

While the Saudi Graduate Program is currently available only within Ascott’s Jeddah cluster of properties, plans are in the pipeline to roll out the scheme to all of the group’s residences in the Kingdom, including Riyadh, Alkhobar and Abha.

Ascott’s Jeddah properties include Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah.

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. It has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 42,000 units, which are under development, making a total of more than 100,000 units in over 660 properties.