Hajj stories ‘reach 32m viewers worldwide’

Media Minister Dr. Awwad bin Saleh Al-Awwad speaks at a ceremony in Jeddah. (SPA)
Updated 26 August 2018
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Hajj stories ‘reach 32m viewers worldwide’

  • The number of workers providing services to the pilgrims exceeded 250,000 people
  • 1.6 million pilgrims were medically screened at entry points

JEDDAH: Media coverage of this year’s Hajj season reached 100 countries and almost 32 million viewers around the world, Saudi Minister of Media Dr. Awwad bin Saleh Al-Awwad said.
Speaking at a ceremony to honor the ministry’s guests in Jeddah, Al-Awwad congratulated the Saudi leadership on the success of this year’s Hajj.
“The global spread of media coverage reflect the great efforts the Kingdom exerted to serve pilgrims,” he said.
A strategic media plan to cover Hajj season had helped to thwart the “politicization agenda and its plots,” the minister said.
Al-Awwad told the ministers of information from Sudan and Senegal that the Saudi ministry has achieved a “qualitative leap” during the Hajj season.
Early planning, cooperation and coordination contributed to coverage on national, Islamic and international levels.
The ministry developed a unified visual and verbal identity for this year’s Hajj, under the title “The World in the Heart of the Kingdom.” A website (https://Hajj.media.gov.sa) was dedicated to publishing Hajj works.
The unified verbal identity, represented by the hashtag #The_World_In_The_Heart_Of_The_Kingdom, has made more than 18 billion impressions on Twitter, he said.
Media coverage shed light on 57 government bodies taking part in the Hajj season, highlighting their efforts to serve pilgrims.
These bodies included the ministries of Interior, Hajj and Umrah, National Guard, Transport, Health, Commerce and Investment, Communications and Information Technology, Municipal and Rural Affairs, as well as the Saudi Red Crescent and the General Presidency of the Two Holy Mosques.
Al-Awwad said the unified center handled 560 incoming and outcoming calls, and 400 received and sent emails, including inquiries, requests for help, data and statistics about Hajj works.
The ministry deployed 60 Saudi media specialists to handle media monitoring and interviews with pilgrims. The result was a wealth of Hajj humanitarian stories. Teams of photographers and video-makers were also deployed.
Al-Awwad said the teams worked around the clock carrying out field work and then follow-up work after publishing the content in coordination with 57 government bodies.
Post-publishing media monitoring showed an important interaction with the broadcast and published media content on an international level, he said.
A media meeting with German anchorwoman Christina Baker reached 8 million viewers on digital platforms. The new media, and its channels, websites and platforms, ensured rapid broadcast and publishing of data and information.
Al-Awwad said that the ministry made sure to combine efforts and achieve coordination and harmony among the participating bodies, especially with officials covering the Hajj season.


‘Our History is Misk’ revive 20 traditional professional figures in Jeddah

Cafes were an important part of Jeddah’s social life. (AN photo)
Updated 24 September 2018
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‘Our History is Misk’ revive 20 traditional professional figures in Jeddah

  • Cafes were an important part of Jeddah’s social life

JEDDAH: “Our History is Misk,” supported by the Crown Prince Mohammed bin Salman bin Abdul Aziz Foundation, is being organized at the historical site of Jeddah.
The event is bringing nostalgia through a number of scenes that embody the life the city witnessed decades ago.
It comes as one of the activities of the foundation’s initiatives center and is part of its role in encouraging creativity and promoting national values in society.
The activities include an open theater to portray the professions of Jeddah citizens in the past. A number of local actors brought 20 extinct professions back to life through their performances.
One of the actors sits in the center, playing the role of the mayor, who used to help the people and solved their differences. Also showcased were the “decorator,” who is similar to barbers nowadays, the distribution of fabrics used in houses at the time, the selling of water in alleys for nominal amounts of money, and the restoration and cleaning of shoes.
Cafes were an important part of Jeddah’s social life. In them, people with all kinds of professions met to drink tea and listen to a storyteller.