Shake Shack’s newest offering debuts in KSA

Updated 28 August 2018
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Shake Shack’s newest offering debuts in KSA

Make room for Shroom! Shake Shack’s Mushroom Swiss Burger, a 100 percent all-natural Angus beef burger topped with Swiss cheese, caramelized onions, portobello mushrooms, and herb cheese spread, is now available across all Saudi Shacks for a limited time.

The Mushroom Swiss Burger, which is available at a starting price of SR35 ($9), puts a refined twist on a traditional cheeseburger, using Swiss cheese, sautéed portobello mushrooms and onions, and a Shack-made spread of cheese and herbs.

“We are thrilled to introduce the Mushroom Swiss Burger to our fans in the Kingdom. We’ve taken our classic Shack beef burger and topped it with the perfect punch of flavor,” said Mark Rosati, culinary director of Shake Shack. “Between the savory mushrooms, sweet caramelized onions, and tangy herb cheese spread, we can’t wait for you to try it and love it!”

The Mushroom Swiss Burger is made from 100 percent all-natural beef — free of hormones and antibiotics — seasoned and grilled and topped with a slice of Swiss cheese. 

Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 90 locations in 19 US states and the District of Columbia, and more than 50 international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.


Al-Hokair aims to grow Sparky’s brand globally

Updated 20 November 2018
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Al-Hokair aims to grow Sparky’s brand globally

Al-Hokair Entertainment, a family entertainment organization in the region, demonstrated its ambition to grow its Sparky’s brand through franchise business model during the recent IAAPA Attractions Expo 2018 in Orlando. With 91 active entertainment centers under Al-Hokair’s key entertainment brand Sparky’s, the company is now aggressively embarking on its global expansion strategy. 

“We are aiming to grow the Sparky’s brand worldwide through the franchise business model as it can be easily replicated in any market easily through our expertise. We are delighted to be here at IAAPA, one of the largest shows for the theme park and amusement industries. We wanted to also showcase our expertise and also learn from the global industry stakeholders who have gathered here. We are today getting ready for the new generation as they need more immersive game,” added Mishal Al-Hokair, executive vice president and general manager of the entertainment sector.

“Through the franchising route we can take the concepts to the market in a much faster way. Today’s generation is demanding and consuming more entertainment content than ever before. We want to start early and stay ahead in this sector and offer our consumers some of the best entertainment concepts,” added Al-Hokair.

Companies from around the world debuted the latest products, services and technology in the global attractions industry at the IAAPA Attractions Expo 2018 in Orlando, Florida, which ran until Nov. 16.