Start-up of the Week: Beauty app connects customers with makeup artists and photographers

Updated 19 September 2018
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Start-up of the Week: Beauty app connects customers with makeup artists and photographers

  • The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions

JEDDAH: Keeping up with the 2030 Vision and supporting Saudi women was behind the concept of the FRH app, which connects customers with professional makeup artists and photographers.
Kholoud Al-Mehdar, public relations director of FRH Application, said customers then rated and reviewed their experience with the service provider.
“The FRH app is targeting Saudi Arabia for starters, then expanding in the Middle East. The crowd-sourcing industry is ever growing in the Arabian market, and FRH is hunting that market share through connecting people who are looking for good service and cheap prices together with their targeted professionals without any subscription fees,” Kholoud said.
The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions, and will expand to the rest of Saudi Arabia and the Middle East as the business expands.
FRH launched in January, enabling people to connect easily through instant messaging via the app and the rating service as well for the provided services. The application is free. The services that can be found through this app are for makeup, hair, hair removal, tattoo, nails, skin care and for photography.
“We had the idea almost a year and a half ago where we thought about all the problems facing ladies and beauty artists and photographers in Saudi Arabia. These problems include: Having a lot of upcoming weddings, engagements, parties and not enough time to prepare for them. Also, there are so many good makeup artists that people don’t know about and many photographers whose talents are hidden from the public,” Kholoud said.
She added that people generally did not trust those who worked individually, and for these services peers tended to provide lot of suggestions on who to choose.
“The best ones are so expensive and the cheap ones use bad-quality materials or take bad-quality pictures,” she said. “All these problems were facing women in the present time, since most of the services are now done online, people communicate and have everything done in seconds. So why not booking makeup artists and photographers online as well?
That’s when she and her team started working on the idea of FRH app to solve these problems and to help service providers and customers connect through an elegant and simple platform.
Kholoud is from Madinah, Saudi Arabia. She holds an MA in TESOL from Adelphi University and is a certified makeup artist from Make Up For Ever Academy in New York.
FRH team’s vision is to change the standard rate of service locally through providing quality service and to become a leader in the industry.


Russian scientists find defect in new heavy lift space rocket engine

Updated 18 January 2019
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Russian scientists find defect in new heavy lift space rocket engine

  • The new heavy lift space rocket is capable of carrying more than 20 tons into the orbit
  • Russian President Vladimir Putin said the project is very important for the country's defense

MOSCOW: Scientists have discovered a defect in the engines of Russia’s new flagship heavy lift space rocket that could destroy it in flight, an apparent setback to a project President Vladimir Putin has said is vital for national security.
The Angara A5, which was test-launched in 2014, is being developed to replace the Proton M as Russia’s heavy lift rocket, capable of carrying payloads bigger than 20 tons into orbit. A launch pad for the new rocket is due to open in 2021.
In July, Putin said the Angara A5 had “huge significance” for the country’s defense and called on space agency Roscosmos to work more actively on it and to meet all its deadlines.
The issue with the Angara A5 was brought to attention by scientists at rocket engine manufacturer Energomash in a paper ahead of a space conference later this month.
The paper, reported by RIA news agency on Friday and published online, said the engines of the Angara A5 could produce low frequency oscillations that could ultimately destroy the rocket.
A special valve had been fitted to mitigate the issue, but in some cases the oscillations continued, it said. Energomash did not immediately reply to a request for comment.
Russia’s space program has been dogged by mishaps in recent years, including failed cargo delivery missions into space and the aborted launch in October of the manned Soyuz mission to the International Space Station. Russia’s current heavy lift rocket, the Proton M, has had a nearly 10 percent failure rate in more than 100 launches since it entered service in 2001, creating pressure to reorganize and improve the space program.