Start-up of the Week: Beauty app connects customers with makeup artists and photographers

Updated 28 August 2018
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Start-up of the Week: Beauty app connects customers with makeup artists and photographers

  • The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions

JEDDAH: Keeping up with the 2030 Vision and supporting Saudi women was behind the concept of the FRH app, which connects customers with professional makeup artists and photographers.
Kholoud Al-Mehdar, public relations director of FRH Application, said customers then rated and reviewed their experience with the service provider.
“The FRH app is targeting Saudi Arabia for starters, then expanding in the Middle East. The crowd-sourcing industry is ever growing in the Arabian market, and FRH is hunting that market share through connecting people who are looking for good service and cheap prices together with their targeted professionals without any subscription fees,” Kholoud said.
The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions, and will expand to the rest of Saudi Arabia and the Middle East as the business expands.
FRH launched in January, enabling people to connect easily through instant messaging via the app and the rating service as well for the provided services. The application is free. The services that can be found through this app are for makeup, hair, hair removal, tattoo, nails, skin care and for photography.
“We had the idea almost a year and a half ago where we thought about all the problems facing ladies and beauty artists and photographers in Saudi Arabia. These problems include: Having a lot of upcoming weddings, engagements, parties and not enough time to prepare for them. Also, there are so many good makeup artists that people don’t know about and many photographers whose talents are hidden from the public,” Kholoud said.
She added that people generally did not trust those who worked individually, and for these services peers tended to provide lot of suggestions on who to choose.
“The best ones are so expensive and the cheap ones use bad-quality materials or take bad-quality pictures,” she said. “All these problems were facing women in the present time, since most of the services are now done online, people communicate and have everything done in seconds. So why not booking makeup artists and photographers online as well?
That’s when she and her team started working on the idea of FRH app to solve these problems and to help service providers and customers connect through an elegant and simple platform.
Kholoud is from Madinah, Saudi Arabia. She holds an MA in TESOL from Adelphi University and is a certified makeup artist from Make Up For Ever Academy in New York.
FRH team’s vision is to change the standard rate of service locally through providing quality service and to become a leader in the industry.


SpaceX’s first private passenger is Japanese fashion magnate Maezawa

This artist's illustration courtesy of SpaceX obtained September 17, 2018, shows the SpaceX BFR(Big Falcon Rocket)rocket passenger spacecraft. SpaceX is to reveal on September 17, 2018 the identity of the first person it plans to transport around the Moon in an ambitious project financed entirely by its eccentric CEO Elon Musk. (AFP)
Updated 18 September 2018
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SpaceX’s first private passenger is Japanese fashion magnate Maezawa

  • SpaceX in February transfixed a global audience with the successful test launch of its Falcon Heavy, the most powerful operational rocket in the world
  • SpaceX has already upended the space industry with its relatively low-cost reusable Falcon 9 rockets

HAWTHORNE, California: SpaceX, Elon Musk’s space transportation company, on Monday named its first private passenger as Japanese businessman Yusaku Maezawa, the founder and chief executive of online fashion retailer Zozo.
A former drummer in a punk band, billionaire Maezawa will will take a trip around the moon aboard its forthcoming Big Falcon Rocket spaceship, taking the race to commercialize space travel to new heights.
The first passenger to travel to the moon since the United States’ Apollo missions ended in 1972, Maezawa’s identity was revealed at an event Monday evening at the company’s headquarters and rocket factory in the Los Angeles suburb of Hawthorne.
In moves typical of his publicity-seeking style, Musk, who is also the billionaire chief executive of electric car maker Tesla Inc, had previously teased a few tantalizing details about the trip and the passenger’s identity, but left major questions unanswered.
On Thursday, Musk tweeted a picture of a Japanese flag. He followed that up on Sunday with tweets showing new artist renderings of the Big Falcon Rocket, or BFR, the super heavy-lift launch vehicle that Musk promises will shuttle the passenger to the moon and eventually fly humans and cargo to Mars, using the hashtag #OccupyMars.
While the BFR has not been built yet, Musk has said he wants the rocket to be ready for an unpiloted trip to Mars in 2022, with a crewed flight in 2024, though his ambitious production targets have been known to slip.
SpaceX plans a lunar orbit mission. It was not clear how much Maezawa paid for the trip.
Maezawa made his fortune by founding the wildly popular shopping site Zozotown. His company Zozo, officially called Start Today Co. Ltd, also offers a made-to-measure service using a polka dot bodysuit, the Zozosuit..
With SpaceX, Amazon.com founder Jeff Bezos’ Blue Origin and entrepreneur Richard Branson’s Virgin Galactic battling it out to launch private-sector spacecraft, the SpaceX passenger will join a growing list of celebrities and the ultra-rich who have secured seats on flights offered on the under-development vessels.
Those who have signed up to fly on Virgin Galactic sub-orbital missions include actor Leonardo DiCaprio and pop star Justin Bieber. A 90-minute flight costs $250,000.
Short sightseeing trips to space aboard Blue Origin’s New Shepard rocket are likely to cost around $200,000 to $300,000, at least to start, Reuters reported in July.
SpaceX has already upended the space industry with its relatively low-cost reusable Falcon 9 rockets. The company has completed more than 50 successful Falcon launches and snagged billions of dollars’ worth of contracts, including deals with NASA and the US Department of Defense.
SpaceX in February transfixed a global audience with the successful test launch of its Falcon Heavy, the most powerful operational rocket in the world.
SpaceX previously announced plans to eventually use Falcon Heavy to launch paying space tourists on a trip around the moon, but Musk said in February he was inclined to reserve that mission for the BFR.