Start-up of the Week: Beauty app connects customers with makeup artists and photographers

Updated 19 September 2018
0

Start-up of the Week: Beauty app connects customers with makeup artists and photographers

  • The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions

JEDDAH: Keeping up with the 2030 Vision and supporting Saudi women was behind the concept of the FRH app, which connects customers with professional makeup artists and photographers.
Kholoud Al-Mehdar, public relations director of FRH Application, said customers then rated and reviewed their experience with the service provider.
“The FRH app is targeting Saudi Arabia for starters, then expanding in the Middle East. The crowd-sourcing industry is ever growing in the Arabian market, and FRH is hunting that market share through connecting people who are looking for good service and cheap prices together with their targeted professionals without any subscription fees,” Kholoud said.
The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions, and will expand to the rest of Saudi Arabia and the Middle East as the business expands.
FRH launched in January, enabling people to connect easily through instant messaging via the app and the rating service as well for the provided services. The application is free. The services that can be found through this app are for makeup, hair, hair removal, tattoo, nails, skin care and for photography.
“We had the idea almost a year and a half ago where we thought about all the problems facing ladies and beauty artists and photographers in Saudi Arabia. These problems include: Having a lot of upcoming weddings, engagements, parties and not enough time to prepare for them. Also, there are so many good makeup artists that people don’t know about and many photographers whose talents are hidden from the public,” Kholoud said.
She added that people generally did not trust those who worked individually, and for these services peers tended to provide lot of suggestions on who to choose.
“The best ones are so expensive and the cheap ones use bad-quality materials or take bad-quality pictures,” she said. “All these problems were facing women in the present time, since most of the services are now done online, people communicate and have everything done in seconds. So why not booking makeup artists and photographers online as well?
That’s when she and her team started working on the idea of FRH app to solve these problems and to help service providers and customers connect through an elegant and simple platform.
Kholoud is from Madinah, Saudi Arabia. She holds an MA in TESOL from Adelphi University and is a certified makeup artist from Make Up For Ever Academy in New York.
FRH team’s vision is to change the standard rate of service locally through providing quality service and to become a leader in the industry.


EU adopts powers to respond to cyberattacks

Updated 17 May 2019
0

EU adopts powers to respond to cyberattacks

  • The EU can now impose asset freezes and travel bans on individuals, firms and state bodies implicated in cyberattacks
  • Sanctions will be considered if a cyberattack is determined to have had a ‘significant impact’ on its target

BRUSSELS: The European Union on Friday adopted powers to punish those outside the bloc who launch cyberattacks that cripple hospitals and banks, sway elections and steal company secrets or funds.
EU ministers meeting in Brussels said the 28-nation group would now, for the first time, be able to impose asset freezes and travel bans on individuals, firms and state bodies implicated in such attacks.
“The Council (of EU countries) established a framework which allows the EU to impose targeted restrictive measures to deter and respond to cyberattacks,” it said in a statement.
It added that sanctions will be considered if a cyberattack is determined to have had a “significant impact” on its target.
The goal is to bolster the security of EU institutions, firms and individuals against what Britain called an increase in the “scale and severity” of cyberattacks globally.
“This is decisive action to deter future cyberattacks,” British Foreign Secretary Jeremy Hunt said after Britain and its EU partners drafted the measures.
“For too long now, hostile actors have been threatening the EU’s security through disrupting critical infrastructure, attempts to undermine democracy and stealing commercial secrets and money running to billions of euros,” Hunt said.
“Our message to governments, regimes and criminal gangs prepared to carry out cyberattacks is clear,” Britain’s top diplomat added.
“Together, the international community will take all necessary steps to uphold the rule of law and the rules based international system which keeps our societies safe.”
The British government has pledged to continue close cooperation with the EU after it leaves the bloc in line with the 2016 referendum.
Under the sanctions regime, diplomats said, the 28 EU countries would have to vote unanimously to impose sanctions after meeting a legal threshold of significant impact.
For example, countries would look at the scope and severity of disruption to economic and other activities, essential services, critical state functions, public order or public safety, diplomats said.
They would examine the number of people and EU countries affected and determine how much money, intellectual property and data have been stolen.
EU diplomats told reporters it could also cover the hacking of European elections by a third party or country. Elections for a new European Parliament take place May 23-26.
In line with US intelligence assessments, EU officials highlight in particular the threat of disinformation and election hacking from Russia.
EU countries would also study how much the perpetrator has gained through such action.
A Dutch diplomat told reporters that the powers amount to a “big step forward” toward building a more secure cyberspace.
European leaders in October had called for a regime to impose sanctions against cyberattacks.
US and European police said Thursday they have smashed a huge international cybercrime network that used Russian malware to steal 100 million dollars from tens of thousands of victims worldwide.
EU diplomats said the bloc will now start drawing up a blacklist for potential sanctions in cyberattack cases.
A number of powerful people close to Russian President Vladimir Putin appear on a blacklist of 164 Russians and Ukrainians that was established after Moscow’s annexation of the Crimean peninsula in 2014.
Those blacklisted are under travel bans and asset freezes just like those that would be imposed on those implicated in cyberattacks.