Haku: The dream of a Saudi brand with a Japanese twist

The main four hand-drawn characters by Njood Alkharboush, the founder of Haku. (Supplied)
Updated 02 September 2018
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Haku: The dream of a Saudi brand with a Japanese twist

  • Njood Alkharboush, a Saudi graphic designer, has created a Saudi brand called Haku, which has a Japanese twist
  • Haku was launched in early 2018

JEDDAH: A large segment of Saudi youth and teenagers are so fascinated with the Japanese cartoon films and series known as manga (Japanese comics) and anime (animation) that they are eager to buy models and stickers of related popular characters. 

The fantasy world of manga and anime is aimed at children, teenagers and young adults, but the themes can become a little dark.

A Saudi graphic designer, Njood Alkharboush, has created a Saudi brand called Haku which has a Japanese twist. 

Alkharboush brought her dream to reality when she designed anime characters with a Khalijee twist inspired by her passion for Japanese anime. 

Haku is basically a Saudi brand and an online shop that provides products symbolized in a mixture of Saudi and Japanese culture, offering 12 products including stickers, pins and card games. 

“The products imitates the Japanese Manga designed in a Saudi concept in terms of the characters and items,” Alkharboush said. 

She has designed a new Poker concept known as “Kotchina” in Arabic by recreating the four characters of the original Poker card game through turning them into a Khaliji anime and changing the outfit into traditional Khaligie clothes (Thobe). 

“Each character is available as a sticker and a pin.” 

Alkharboush also has her very exclusive collection of pins, including an Arabic coffee cup held by the skeleton of a human hand, a female police car and a “Saudi skull,” a new character of the skull of a man with a long beard and Ghutra.

Haku was launched in early 2018, The project depends on designs that are hand-drawn, using the popular trend related to Saudi-Khaliji culture. 

 

Real business

The name of the project refers to a fictional character in the well-known Japanese movie “Spirited Away,” directed by Hayao Miyazaki. Released in 2001, it reportedly made the highest revenue in Japan’s film history and surpassed the most popular

American movie of the time, “Titanic.” 

Alkharboush told Arab News: “Haku is my favorite anime character of Miyazaki.

“I started to think seriously of turning my senior project into a real business after I saw the way people were attracted to it and the amount of appreciation and admiration generated. 

“Our first clothing line will be launched in early 2019 and our current products are also available in Concept stores in Jeddah, Riyadh. Soon they will be available in Bahrain and Dubai.” 

The business aims to bring happiness to people who find joy in little things, inspired by cute Japanese anime and cartoons migrated into Khaleeji culture, said Alkharboush.

“I want all these characters to pop up in people’s way wherever they go with real knowledge of who they are, to reflect the Saudi culture, as the Japanese anime have become an integral part of modern Japanese life and culture.” 

Alkharboush encourages all small businesses to believe in themselves, value their ideas and trust in what they are doing, never hesitating to bring their dream to reality. 

Such startups would emphasize the importance of the younger generation’s creativity to be spread and help to widen the horizons of the Saudi and Khaleeji culture.

A Saudi company called Manga Productions focuses on producing animations and developing video games with creative and positive content, targeting all local and international groups of society. 

Manga Productions seeks to launch several animation and video game projects to promote Saudi ideas and messages internationally. 

 

 

Decoder

What's an anime?

Anime refers specifically to animation from Japan or as a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastical themes. Poker: Poker is a family of card games that combines gambling, strategy, and skill. Ghutra: A traditional Middle Eastern headdress fashioned from a square scarf, usually made of cotton. Arabic coffee cup: Typically made of glazed white ceramic, it is usually plain or decorated with colors, but does not have a handle.


Jazz Pharma’s sleep disorder treatment gets US FDA nod

Updated 21 March 2019
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Jazz Pharma’s sleep disorder treatment gets US FDA nod

  • The drug, solriamfetol, will treat excessive sleepiness in adult patients with narcolepsy or obstructive sleep apnea
  • The patent of Jazz's narcolepsy drug, Xyrem, were declared invalid by a US appeals court in July
The US Food and Drug Administration approved Jazz Pharmaceuticals Plc’s treatment for patients with a form of sleep disorder, the company said on Wednesday.
The drug, solriamfetol, will treat excessive sleepiness in adult patients with narcolepsy or obstructive sleep apnea (OSA).
Solriamfetol is expected to be commercially available in the United States following the final scheduling decision by the Drug Enforcement Administration (DEA), Jazz said in a statement.
The approval comes as Jazz is trying to reduce its reliance on its blockbuster narcolepsy drug, Xyrem, whose patents were declared invalid by a US appeals court in July.
Xyrem is an approved treatment for excessive daytime sleepiness and cataplexy in patients with narcolepsy. It brought in sales of $1.4 billion in 2018 and accounted for about 70 percent of company’s revenue.
“Jazz is trying to reduce its reliance on Xyrem, and solriamfetol will be one of the drugs it plans to launch to do that,” Mizuho Securities USA analyst Irina Koffler said ahead of the agency’s decision.
“Solriamfetol is expected to be an important driver of both diversification and growth,” RBC Capital Markets analyst Randall Stanicky said in a note ahead of the approval.
Solriamfetol is expected to bring in revenue of $314 million by 2024, Stanicky said.
Narcolepsy is a chronic sleep disorder with overwhelming daytime drowsiness and sudden attacks of sleep, while obstructive sleep apnea is a potentially serious sleep disorder that can cause breathing to repeatedly stop and start.
“Narcolepsy is very disabling to people as they often get diagnosed young and stop their education and drop out of high school or college,” Koffler said.
“Sleep apnea is a different problem in the sense that a lot of people don’t know they have it, have trouble breathing at night and they even fall asleep during the day.”