Haku: The dream of a Saudi brand with a Japanese twist

The main four hand-drawn characters by Njood Alkharboush, the founder of Haku. (Supplied)
Updated 02 September 2018
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Haku: The dream of a Saudi brand with a Japanese twist

  • Njood Alkharboush, a Saudi graphic designer, has created a Saudi brand called Haku, which has a Japanese twist
  • Haku was launched in early 2018

JEDDAH: A large segment of Saudi youth and teenagers are so fascinated with the Japanese cartoon films and series known as manga (Japanese comics) and anime (animation) that they are eager to buy models and stickers of related popular characters. 

The fantasy world of manga and anime is aimed at children, teenagers and young adults, but the themes can become a little dark.

A Saudi graphic designer, Njood Alkharboush, has created a Saudi brand called Haku which has a Japanese twist. 

Alkharboush brought her dream to reality when she designed anime characters with a Khalijee twist inspired by her passion for Japanese anime. 

Haku is basically a Saudi brand and an online shop that provides products symbolized in a mixture of Saudi and Japanese culture, offering 12 products including stickers, pins and card games. 

“The products imitates the Japanese Manga designed in a Saudi concept in terms of the characters and items,” Alkharboush said. 

She has designed a new Poker concept known as “Kotchina” in Arabic by recreating the four characters of the original Poker card game through turning them into a Khaliji anime and changing the outfit into traditional Khaligie clothes (Thobe). 

“Each character is available as a sticker and a pin.” 

Alkharboush also has her very exclusive collection of pins, including an Arabic coffee cup held by the skeleton of a human hand, a female police car and a “Saudi skull,” a new character of the skull of a man with a long beard and Ghutra.

Haku was launched in early 2018, The project depends on designs that are hand-drawn, using the popular trend related to Saudi-Khaliji culture. 

 

Real business

The name of the project refers to a fictional character in the well-known Japanese movie “Spirited Away,” directed by Hayao Miyazaki. Released in 2001, it reportedly made the highest revenue in Japan’s film history and surpassed the most popular

American movie of the time, “Titanic.” 

Alkharboush told Arab News: “Haku is my favorite anime character of Miyazaki.

“I started to think seriously of turning my senior project into a real business after I saw the way people were attracted to it and the amount of appreciation and admiration generated. 

“Our first clothing line will be launched in early 2019 and our current products are also available in Concept stores in Jeddah, Riyadh. Soon they will be available in Bahrain and Dubai.” 

The business aims to bring happiness to people who find joy in little things, inspired by cute Japanese anime and cartoons migrated into Khaleeji culture, said Alkharboush.

“I want all these characters to pop up in people’s way wherever they go with real knowledge of who they are, to reflect the Saudi culture, as the Japanese anime have become an integral part of modern Japanese life and culture.” 

Alkharboush encourages all small businesses to believe in themselves, value their ideas and trust in what they are doing, never hesitating to bring their dream to reality. 

Such startups would emphasize the importance of the younger generation’s creativity to be spread and help to widen the horizons of the Saudi and Khaleeji culture.

A Saudi company called Manga Productions focuses on producing animations and developing video games with creative and positive content, targeting all local and international groups of society. 

Manga Productions seeks to launch several animation and video game projects to promote Saudi ideas and messages internationally. 

 

 

Decoder

What's an anime?

Anime refers specifically to animation from Japan or as a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastical themes. Poker: Poker is a family of card games that combines gambling, strategy, and skill. Ghutra: A traditional Middle Eastern headdress fashioned from a square scarf, usually made of cotton. Arabic coffee cup: Typically made of glazed white ceramic, it is usually plain or decorated with colors, but does not have a handle.


BTS’s agency apologizes over K-Pop band member’s A-bomb shirt

Updated 14 November 2018
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BTS’s agency apologizes over K-Pop band member’s A-bomb shirt

SEOUL, South Korea: The agency for K-pop superstars BTS apologized Wednesday for members wearing a T-shirt depicting the explosion of an atomic bomb and a hat with a Nazi emblem.

Japanese TV broadcasters recently canceled planned appearances in that country after images went viral of the musician wearing the shirt. The South Korean band ran into more trouble after news surfaced that another member wore a hat featuring a Nazi symbol in a magazine photo book and band members flew flags with what appeared to be the Nazi swastika during a past concert.

“We would like to again offer our sincerest apologies to anyone who has suffered pain, distress and discomfort due to our shortcomings and oversight in ensuring that these matters receive our most careful attention,” the band’s agency, the Big Hit Entertainment, said in a statement

The T-shirt portrayed an atomic bombing juxtaposed with the celebration of Korea’s 1945 liberation from Japan at the end of the World War II. The United States dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki before Tokyo’s surrender.

Before its division into North and South Korea after the liberation, the Korean Peninsula was colonized by Japan from 1910-1945. Many in both Koreas still harbor strong resentment against the Japanese colonial masters. But in South Korea, it’s extremely rare for anyone to publicly celebrate or mock the atomic bombings.

BTS’s agency said the A-bomb shirt’s wearing was “in no way intentional” and that it wasn’t designed to “injure or make light of those affected by the use of atomic weapons.” It said it still apologizes for “failing to take the precautions that could have prevented the wearing of such clothing by our artist.”

Regarding the hat furor, it said all apparel and accessories used for the photo book were provided by a media company involved in its publication. It said the flags in question were aimed at symbolizing South Korea’s restrictively uniform and authoritarian educational systems, not Nazism.

“We will carefully examine and review not only these issues but all activities involving Big Hit and our artists based on a firm understanding of diverse social, historical and cultural considerations to ensure that we never cause any injury, pain or distress to anyone,” the agency statement said.

The seven-member band, which has worldwide following, was the first South Korean artists in May to top the Billboard 200 albums chart with “Love Yourself: Tear.” The band began its Japan tour earlier this week.

South Korean K-pop and movie stars are extremely popular in Japan and other Asian countries.