Start-up of the Week: MagiCup aims to become a global online store

Updated 19 September 2018
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Start-up of the Week: MagiCup aims to become a global online store

People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.


San Francisco becomes first major US city to ban e-cigarette sales

This file photo taken on October 02, 2018 shows a man exhaling smoke from an electronic cigarette in Washington, DC on October 2, 2018. (AFP)
Updated 26 June 2019
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San Francisco becomes first major US city to ban e-cigarette sales

  • Since 2014, e-cigarettes have been the most commonly used tobacco product among young people in the country

LOS ANGELES: San Francisco on Tuesday became the first major US city to effectively ban the sale and manufacture of electronic cigarettes.
The city’s legislature unanimously approved an ordinance which backers said was necessary due to the “significant public health consequences” of a “dramatic surge” in vaping among youths.
The ordinance says e-cigarette products sold in shops or online in San Francisco would need approval by federal health authorities, which none currently has.
US health authorities are alarmed by the rise in popularity of e-cigarettes, battery-powered devices which enable users to inhale nicotine liquids that are often fruit flavored.
The number of young Americans using e-cigarettes grew by 1.5 million in 2018, with about 3.6 million middle and high school students using vaping products.
San Francisco is home to market-leading e-cigarette maker Juul.
The city’s mayor London Breed has 10 days to sign the legislation, which she has said she will do.
“We need to take action to protect the health of San Francisco’s youth and prevent the next generation of San Franciscans from becoming addicted to these products,” Breed said in a statement Tuesday ahead of the vote.
She added that e-cigarette companies were “targeting our kids in their advertising and getting them hooked on addictive nicotine products.”
But critics say the legislation will make it harder for people seeking alternatives to regular cigarettes. E-cigarettes do not contain the cancer-causing products found in tobacco.
An editorial in the Los Angeles Times noted that regular cigarettes were still for sale in San Francisco, arguing that “it’s bad public health policy to come down harder on the lesser of two tobacco evils.”
Juul said in a statement Monday that a ban would “not effectively address underage use and will leave cigarettes on shelves as the only choice for adult smokers.”
Concern is growing about the potential health consequences of vaping, which remain largely unknown in part because the practice is so new.
Experts point out that it took decades to determine that smoking tobacco — which accounts for more than seven million premature deaths worldwide every year — is truly dangerous.
Beside the well-known addictive consequences of consuming nicotine, public health experts are focusing on the effect of heating the liquid nicotine cartridges to high temperatures.
The San Francisco ordinance text said that nicotine exposure during adolescence “can harm the developing brain” and “can also increase risk for future addiction to other drugs.”
Unlike an e-cigarette ban in force in Singapore, the San Francisco legislation does not restrict the use of vaping products.
Recreational cannabis use has been legal in California for people over the age of 21 since January 1, 2018.