Start-up of the Week: MagiCup aims to become a global online store

Updated 19 September 2018
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Start-up of the Week: MagiCup aims to become a global online store

People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.


Where We Are Going Today: Brain Freeze

Updated 21 September 2018
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Where We Are Going Today: Brain Freeze

JEDDAH: “You can’t buy happiness, but you can buy ice cream and that’s pretty much the same thing.” If that strikes a chord with you, then you will be delighted with Brain Freeze, a food truck that serves floats, soft-serve and ice cream with unique flavors and delicious toppings that will have you returning again and again.

The most popular flavors of ice cream include lotus, cereal milk, lemon and cheesecake, and the pineapple float is also a favorite.

I decided to try the vanilla soft serve, with cereal and Ovomaltine crunchy spread as toppings — and I was not disappointed.

Not only was the ice cream delicious, but the staff were very cheerful and friendly and provided excellent service.

A visit to Brain Freeze on Al-Kayyal street, Jeddah, is sure to satisfy your sweet tooth.