Start-up of the Week: MagiCup aims to become a global online store

Updated 19 September 2018
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Start-up of the Week: MagiCup aims to become a global online store

People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.


Australia offers reward amid mystery strawberry needle scare

wholesale prices had fallen by half to 50 Australian cents per punnet, below the cost of production. (Supplied)
Updated 17 September 2018
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Australia offers reward amid mystery strawberry needle scare

  • Several brands grown in Queensland have been withdrawn from supermarkets, and there have been multiple reports of other cases in the states of New South Wales and Victoria

SYDNEY: An Australian state has offered a large reward for information after sewing needles were found in strawberries sold in supermarkets, in what the federal health minister described as a “vicious crime.”
The issue came to light last week when a man was taken to hospital with stomach pains after eating the fresh produce bought at a supermarket in Queensland state.
Since then, people have posted on social media photos of other strawberries with small metal pins stuck into them.
Several brands grown in Queensland have been withdrawn from supermarkets, and there have been multiple reports of other cases in the states of New South Wales and Victoria.
“Whoever is behind this is not just putting families at risk across Queensland and the rest of Australia — they are putting an entire industry at risk,” Queensland Premier Annastacia Palaszczuk said Saturday.
Her government is offering a Aus$100,000 ($71,500) reward for any information that leads to the capture and conviction of those responsible.
“I would urge anyone with information that may be relevant to this incident in any way to contact police as soon as possible,” she added.
Queensland Police told national broadcaster ABC the contamination of the strawberries — usually sold in small plastic boxes called punnets — was done “obviously to injure somebody.”
They have yet to reveal possible motives but the Queensland Strawberry Growers Association said a disgruntled former worker might be responsible.
Federal Health Minister Greg Hunt said Sunday he had ordered the national food safety watchdog to assess the handling of the cases, calling the sabotage a “very vicious crime.”
The Queensland strawberry industry is valued at about Aus$160 million ($114 million). The ABC said Saturday wholesale prices had fallen by half to 50 Australian cents per punnet, below the cost of production.
Consumers have been urged to cut up their strawberries before eating.