The art behind GMC’s signature lighting

The GMC Yukon Denali.
Updated 04 September 2018

The art behind GMC’s signature lighting

From roof rails to rocker sills, from grille to gate — and everything in between, every GMC has been crafted to be a holistic design that expresses precision. However, according to the automaker, if any one particular element were to best reflect the GMC’s attention to artistic detail and craftsmanship, it would be its exterior lighting, with the C-shape graphic that has complemented the signature professional grade design cues of GMC models-introduced in 2012. 

Decades ago, headlamps and tail lamps were usually simple, fixed forms that vehicle shapes had to be designed around. Today, these lamps are an integral part of the initial design process for a vehicle and also play a significant role in shaping the exterior surfacing for GMC SUVs and trucks. To achieve this, GMC’s lighting design team gets involved with projects at a very advanced stage, working in close collaboration with the exterior and interior design studios. 

“Automotive lamps used to be an afterthought; yet, that couldn’t be further from the truth today,” said Addam Ebel, GMC lighting studio design lead. “We are always looking at and working with new technologies and innovative ways to further elevate our craft. Whatever we produce further down the road, will be at a level beyond the high standards GMC has already established today.”

The company said a perfect example of this synergy between design teams is reflected through the 2018 Terrain and its bold exterior design, which represents has “the next chapter of GMC’s design language, evolving the brand’s signature cues with stronger elements including dramatic headlamps sculpted around the illuminated C-shaped signature lighting.” 

Creating these lamps is an art form — a process of precision that mirrors the level of execution expected throughout a GMC.

Although models like the GMC Terrain and Acadia have helped advance GMC’s lighting designs, advanced lighting technology has been key in shaping the 2019 Sierra as well. New “light blade” signature lighting elements within Sierra Denali’s headlamps help accentuate the pickup truck’s exterior design, providing a distinctive appearance no matter the time of day.

Sajed Sbeih, head of brand, GMC Middle East, said: “We have always put in efforts to further innovate and upgrade our product offerings with unique features that our customers expect in terms of technologies, functionality, safety and most importantly design. With a bold Denali grille and C-shaped LED signature lighting, GMC vehicles have been distinctive for some time and underwent a thorough rethought and reshaping process to complement the future of GMC and the brand’s professional grade.”

The lamps themselves are almost miniaturized multimedia art installations, a mixture of sculpted and machined elements, jeweled lenses, projectors, and advanced technology.

Emirates NBD opens branch in Alkhobar

Updated 20 September 2018

Emirates NBD opens branch in Alkhobar

Emirates NBD, a banking group in the Middle East, has expanded its presence in the Kingdom with the opening of its first branch in Alkhobar in the Eastern Province. Emirates NBD now covers three key regions in Saudi Arabia with a presence in Riyadh, Jeddah and Alkhobar. 

As Saudi Arabia progresses plans for economic reform, in line with its Vision 2030, Emirates NBD’s presence builds on the growing economic and trade ties between Saudi Arabia and the UAE. Following the establishment of the Saudi-Emirati Coordination Council, the UAE and Saudi Arabia recently announced The Strategy of Resolve, a joint vision for economic development through 44 joint strategic projects within a five-year time frame. 

UAE-based Emirates NBD is the first non-Saudi bank with a significant branch network across the Kingdom. The bank offers retail, private, business and wholesale banking across its network of three full-fledged branches in the Kingdom, in addition to corporate finance advisory, project and syndicated finance through Emirates NBD Capital KSA, the bank’s investment banking arm.

Emirates NBD also operates in Egypt, India, Singapore, and the UK with representative offices in China and Indonesia. 

“Our presence in Saudi is integral to Emirates NBD’s growth strategy as we continue to explore opportunities in the GCC region’s largest and most dynamic economy,” said Hesham Abdulla Al-Qassim, vice chairman and managing director of Emirates NBD. 

“Saudi Arabia is in the midst of a landmark economic transformation and we look forward to continuing to support Saudi individuals and businesses looking for a trusted banking partner.” 

Emirates NBD recently renewed its partnership with the Kingdom’s Kafalah Program, which aims to promote financing to small and medium enterprises (SMEs) within the country.

Loai Abduljawad, CEO of Emirates NBD KSA, said: “Emirates NBD’s expanded network strengthens our offering to individuals and corporates in Saudi Arabia looking to invest and trade across the MENA region and beyond. Our superior value proposition, built on the bank’s unique ‘high tech + high touch’ philosophy of offering customers a modern banking experience complemented by personalized advisory services, will enable us to strengthen customer acquisition in the Kingdom as we continue to support the country’s long-term growth and development goals, as outlined in Saudi Vision 2030.” 

Emirates NBD is a leading banking group in the region. As of June 30, 2018, its total assets were 477.5 billion dirhams, ($130 billion). The group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 percent of all financial transactions and requests conducted outside of its branches. The bank was declared the “Most Innovative Financial Services Organization of the Year” at the 2017 BAI Global Innovation Awards.