The art behind GMC’s signature lighting

The GMC Yukon Denali.
Updated 04 September 2018

The art behind GMC’s signature lighting

From roof rails to rocker sills, from grille to gate — and everything in between, every GMC has been crafted to be a holistic design that expresses precision. However, according to the automaker, if any one particular element were to best reflect the GMC’s attention to artistic detail and craftsmanship, it would be its exterior lighting, with the C-shape graphic that has complemented the signature professional grade design cues of GMC models-introduced in 2012. 

Decades ago, headlamps and tail lamps were usually simple, fixed forms that vehicle shapes had to be designed around. Today, these lamps are an integral part of the initial design process for a vehicle and also play a significant role in shaping the exterior surfacing for GMC SUVs and trucks. To achieve this, GMC’s lighting design team gets involved with projects at a very advanced stage, working in close collaboration with the exterior and interior design studios. 

“Automotive lamps used to be an afterthought; yet, that couldn’t be further from the truth today,” said Addam Ebel, GMC lighting studio design lead. “We are always looking at and working with new technologies and innovative ways to further elevate our craft. Whatever we produce further down the road, will be at a level beyond the high standards GMC has already established today.”

The company said a perfect example of this synergy between design teams is reflected through the 2018 Terrain and its bold exterior design, which represents has “the next chapter of GMC’s design language, evolving the brand’s signature cues with stronger elements including dramatic headlamps sculpted around the illuminated C-shaped signature lighting.” 

Creating these lamps is an art form — a process of precision that mirrors the level of execution expected throughout a GMC.

Although models like the GMC Terrain and Acadia have helped advance GMC’s lighting designs, advanced lighting technology has been key in shaping the 2019 Sierra as well. New “light blade” signature lighting elements within Sierra Denali’s headlamps help accentuate the pickup truck’s exterior design, providing a distinctive appearance no matter the time of day.

Sajed Sbeih, head of brand, GMC Middle East, said: “We have always put in efforts to further innovate and upgrade our product offerings with unique features that our customers expect in terms of technologies, functionality, safety and most importantly design. With a bold Denali grille and C-shaped LED signature lighting, GMC vehicles have been distinctive for some time and underwent a thorough rethought and reshaping process to complement the future of GMC and the brand’s professional grade.”

The lamps themselves are almost miniaturized multimedia art installations, a mixture of sculpted and machined elements, jeweled lenses, projectors, and advanced technology.

Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019

Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.