Home Centre launches flagship store in Dhahran Mall

The new store includes different sections centered around living, dining, sleeping, decorating and a play area for kids.
Updated 05 September 2018
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Home Centre launches flagship store in Dhahran Mall

Home retailer Home Centre has launched its biggest new-format store in the Kingdom in Dhahran Mall, Dammam. The 5,650-square-meter retail space opened its doors this week.

The store, spread across a vast single floor, features a model apartment and “dream room” to give customers a firsthand glimpse into the variety of furniture and home decor on offer and the ways in which they can be paired together. It also includes different sections centered around living, dining, sleeping, decorating and a play area for kids. 

Home Centre has also introduced the “Click & Collect” function at the store. Customers will now be able to shop a range of products in-store by choosing from a variety of products online and collecting their purchases at a Home Centre store of their choice. 

Sameer Jain, CEO of Home Centre, said: “Trendy and affordable products have always been at the heart of Home Centre’s business and with the new store launch in Dhahran Mall, we intend to renew our relationship with our customers by providing them an unparalleled, modern retail experience.” 

This innovative concept reflects our continued commitment to meeting the shopping preferences of the generations to come.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.