ALJ Motors launches new Toyota Avalon in KSA

The new fifth generation Toyota Avalon was unveiled at a recent event in Jeddah.
Updated 05 September 2018

ALJ Motors launches new Toyota Avalon in KSA

In a ceremony held in Jeddah, Abdul Latif Jameel Motors (ALJ Motors), the authorized distributor of Toyota vehicles in the Kingdom, launched the new fifth-generation Toyota Avalon, one of the most popular full-size sedans in the world. The ceremony was attended by Randy Stephens, chief engineer of the 2019 Toyota Avalon, who flew in from the US to attend the ceremony, and Mazen Jameel, marketing director at ALJ Motors, accompanied by several senior officials from the company, along with a number of media representatives. 

Prior to revealing the new 2019 Avalon, Stephens delivered a presentation where he introduced the philosophy of the vehicle’s development and its major changes and improvements compared to the previous generation.

“Throughout development we focused on the all-new Avalon being authentic and exhilarating. One of the key components in getting there was the new platform and suspension. These underpinnings allow us to provide an unequaled foundation to deliver the performance that matches the styling and the technology while offering a fine blend of luxury and sportiness in the premium full-size sedan segment,” said Stephens.

Jameel said: “The launch of the new Toyota Avalon 2019 in the Saudi market targets guests who aspire to own a vehicle that combines elegance and sportiness, not to mention the exceptional comfort of the spacious passenger cabin, the exciting entertainment features, and the many safety features that offer the driver and passengers unparalleled levels of fun and excitement.”

During the ceremony, which marked its official launch in the Saudi market, the new 2019 Toyota Avalon was revealed to the attendees and media representatives were invited to test drive the new vehicle.

Adding to its many features, the 2019 Avalon draws upon Toyota’s New Global Architecture platform — an entirely new strategy to the way the company designs, engineers and packages its vehicles, providing a comfortable and stable ride with superior handling characteristics. While retaining Toyota’s traditional values of superlative build quality and safety, the platform injects a fun driving experience that plays on all the senses. In addition, the new multi-link rear suspension allows for the enhancement of many performance attributes, such as a wider rear track, lower center of gravity and an aggressive stance. Drivers can also adjust Avalon’s ride feel with the simple depression of a button — Normal mode prioritizes comfort, while Sport emphasizes handling with tauter, highly responsive footing without diminishing Avalon’s ride suppleness.

The new vehicle’s safety system is complemented with Toyota Safety Sense, an advanced safety technology package that includes Pre-Collision System, Dynamic Radar Cruise Control, Lane Departure Alert, and Automatic High Beam.

Huawei honored for CSR initiatives

King Salman with Charles Yang, president of Huawei Middle East.
Updated 18 November 2018

Huawei honored for CSR initiatives

Huawei, a global provider of ICT infrastructure and smart devices, has won first prize of the King Khalid Responsible Competitiveness Award. This announcement was made during the annual awards gala, which took place on Nov. 12 at Al-Faisaliah Hotel in Riyadh. During the event, King Salman recognized Huawei for its excellent sustainability practices and responsible competitiveness leadership, as well as its management capabilities and innovative social and environmental initiatives. 

Launched in 2008, the King Khalid Responsible Competitiveness Award is the first and only award focused on responsible competitiveness and corporate social responsibility (CSR) in the Kingdom, and Huawei is the first ICT company to win first place in the award’s history. 

As digital transformation sweeps across the globe, ICT technologies like artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing and
more will unlock new values of growth and innovation and uplift societies and organizations to great heights of prosperity. 

The award recognized Huawei for its transformative impact in driving forward the Kingdom’s ICT sector as a whole in line with the government’s digitization goals, the National Transformation Program and Vision 2030. In particular, Huawei was celebrated for deploying their most advanced technologies, high-quality products and secured networks in the Kingdom.

Charles Yang, president of Huawei Middle East, said: “We are deeply humbled to receive such recognition from Saudi Arabia’s leadership. In the Kingdom, Huawei is determined to bring digital to every person, home and organization for a fully connected, intelligent world. The improvement is endless on the road to providing customers with high-quality products and services. Today’s award is a milestone for us to continue to surpass ourselves. We will continue to play an active role in driving Saudi Arabia’s ICT sector development and grow together with our local partners, openly collaborating to build an ever deeper pool of ICT talent empowered to enable digital transformation.”