ALJ Motors launches new Toyota Avalon in KSA

The new fifth generation Toyota Avalon was unveiled at a recent event in Jeddah.
Updated 05 September 2018
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ALJ Motors launches new Toyota Avalon in KSA

In a ceremony held in Jeddah, Abdul Latif Jameel Motors (ALJ Motors), the authorized distributor of Toyota vehicles in the Kingdom, launched the new fifth-generation Toyota Avalon, one of the most popular full-size sedans in the world. The ceremony was attended by Randy Stephens, chief engineer of the 2019 Toyota Avalon, who flew in from the US to attend the ceremony, and Mazen Jameel, marketing director at ALJ Motors, accompanied by several senior officials from the company, along with a number of media representatives. 

Prior to revealing the new 2019 Avalon, Stephens delivered a presentation where he introduced the philosophy of the vehicle’s development and its major changes and improvements compared to the previous generation.

“Throughout development we focused on the all-new Avalon being authentic and exhilarating. One of the key components in getting there was the new platform and suspension. These underpinnings allow us to provide an unequaled foundation to deliver the performance that matches the styling and the technology while offering a fine blend of luxury and sportiness in the premium full-size sedan segment,” said Stephens.

Jameel said: “The launch of the new Toyota Avalon 2019 in the Saudi market targets guests who aspire to own a vehicle that combines elegance and sportiness, not to mention the exceptional comfort of the spacious passenger cabin, the exciting entertainment features, and the many safety features that offer the driver and passengers unparalleled levels of fun and excitement.”

During the ceremony, which marked its official launch in the Saudi market, the new 2019 Toyota Avalon was revealed to the attendees and media representatives were invited to test drive the new vehicle.

Adding to its many features, the 2019 Avalon draws upon Toyota’s New Global Architecture platform — an entirely new strategy to the way the company designs, engineers and packages its vehicles, providing a comfortable and stable ride with superior handling characteristics. While retaining Toyota’s traditional values of superlative build quality and safety, the platform injects a fun driving experience that plays on all the senses. In addition, the new multi-link rear suspension allows for the enhancement of many performance attributes, such as a wider rear track, lower center of gravity and an aggressive stance. Drivers can also adjust Avalon’s ride feel with the simple depression of a button — Normal mode prioritizes comfort, while Sport emphasizes handling with tauter, highly responsive footing without diminishing Avalon’s ride suppleness.

The new vehicle’s safety system is complemented with Toyota Safety Sense, an advanced safety technology package that includes Pre-Collision System, Dynamic Radar Cruise Control, Lane Departure Alert, and Automatic High Beam.


NESR, Dhahran Techno Valley to open research center

Updated 18 September 2018
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NESR, Dhahran Techno Valley to open research center

National Energy Services Reunited Corp. (NESR), a provider of integrated energy services in the Middle East and North Africa region, through its subsidiary, National Oil Technology Company, has signed an agreement with Dhahran Techno Valley Company (DTVC), a wholly owned subsidiary of King Fahd University of Petroleum and Minerals (KFUPM). The agreement calls for the creation of a global center for the development of scientific research in DTVC.
The agreement was signed by Prof. Dr. Sahel N. Abduljauwad, acting rector of KFUPM, and chairman of the board of directors of Dhahran Techno Valley Company, and Sherif Foda, CEO and chairman of NESR, in the presence of senior management of Saudi Aramco led by Dr. Mohammed Y. Al-Qahtani, senior vice president for Upstream, Saudi Aramco and chairman of the DTVC Advisory Committee. The signing ceremony was held at the KFUPM’s headquarters in Dhahran.
Prof. Dr. Abduljauwad said: “We are very proud to have NESR join Dhahran Techno Valley and I am very pleased to see this level of investment from NESR to promote scientific research and local content in the energy sector in Saudi Arabia. I am confident that NESR will add significant value to Dhahran Techno Valley and the Saudi oil and gas industry with this investment and commitment.”
He added: “Dhahran Techno Valley brings together the largest number of national and international energy companies in one place and is now the largest of its kind in the world. Techno Valley provides the necessary infrastructure, services, and the appropriate climate to incubate the development of new technologies as part of the implementation of the Saudi Vision 2030.”
Dr. Qahtani said: “We are very pleased to see NESR as the first company from this region investing at such a scale. I also believe that NESR’s approach to create an open platform for innovative technology companies to come to the Kingdom is a unique approach and will be beneficial to the Saudi oil and gas industry. I look forward to seeing the results of their efforts and wish them the best for the future.”
Sherif Foda said: “We are very excited to partner with Techno Valley and KFUPM. We strongly believe that with this investment, we are taking an important step to develop fit-for-purpose techniques and technologies for Saudi Arabia as well as the whole region.”