Emara: The superhero who dons a headscarf

The caped crusader.
Updated 06 September 2018
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Emara: The superhero who dons a headscarf

  • Emara is the superhero alter ego of a young Emirati girl called Moza
  • Fatma Almheiri would like to see more Arab and Muslim representation from Hollywood

DUBAI: Picture your average female superhero, and she is probably dressed in spandex with long bouncy hair and an illogically tiny waist. 

But Emara dons a navy blue headscarf, a green, white and gold costume, a cape lined with red, and golden specs inspired by the burqa. 

Born and raised in Dubai, Fatma Almheiri was just 21 when she created the mini-series on YouTube in 2016. She now aims to put Arab female superheroes on the map.

“I’ve been doodling since I can remember. I grew up watching my mum draw and paint, as well as my cousins, so it’s always been part of my life. But I didn’t decide to take drawing more seriously until high school,” recalled the Emirati.

It was then that she transformed her hobby into a career and enrolled at the Cartoon Network Animation Academy in Abu Dhabi. 

From there, she interned at the UAE’s Cartoon Network Studios Arabia before working fulltime on her personal project, the five-episode cartoon “Emara: Emirates Hero,” which boasts more than 75,000 subscribers.

“Emara is the superhero alter ego of a young Emirati girl called Moza, who harnesses a special power to fight crime in the bustling streets of the UAE,” said Almheiri.

Why create her own show with a strong female lead? “Representation,” she said. “I tried to create the kind of character I wanted growing up but never got.”

In comics and other areas of pop culture, said Almheiri, representation matters because fictional characters are a mirror to society. 

Like Latifa, Saudi Arabia’s first female comic superhero, and Pakistani-American Ms. Marvel, Almheiri said she wants Emara to give a sense of identity to children who, like her, could not relate to traditional superheroes. 

The reaction to her YouTube series has been “overwhelming,” Almheiri added. “I didn’t expect so much support, especially not internationally.”

She said: “The female main character is in a hijab. You don’t really see that often in cartoons… It’s the characters that make the show great.”

While Emara is currently discontinued unless it gets commissioned — “animation isn’t cheap and it takes a lot of time” — its creator has her sights set on the big screen.

“I’d like to create my own animated feature film one day,” said Almheiri. “I’d like to see more Arab and Muslim representation from Hollywood.” 


Hoda Barakat wins Arab Booker for ‘The Night Mail’

Updated 24 April 2019
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Hoda Barakat wins Arab Booker for ‘The Night Mail’

  • The author will receive a prize of $50,000 for her winning novel “The Night Mail”
  • The book includes a series of letters from individuals who are facing social and personal issues

ABU DHABI: Lebanese author Hoda Barakat has won the Booker international prize for Arabic fiction for her novel “The Night Mail.”
She will receive $50,000 and the five other authors who reached the final short-list will each receive $10,000, the organizers revealed late Tuesday.
Conceived in Abu Dhabi in 2007, the prize is supported by the Booker Prize Foundation in London and financed by Abu Dhabi’s Department of Culture and Tourism.
Born in Beirut, Hoda Barakat lives in Paris and has published several novels including “The Stone of Laughter” and “My Master and My Lover.”
“The Night Mail” is her sixth novel and has been translated into French.
Alongside the prize money, funds will also be provided for translating the book into English.
The novel consists of a series of letters by individuals “facing social misery and their own demons,” according to publisher Actes Sud.
Abu Dhabi, capital of the emirate of the same name, has become an increasingly significant cultural hub.
The city hosts the Louvre Abu Dhabi — the first museum to take the name “Louvre” outside France — which houses nearly 600 works in a futuristic building designed by French architect Jean Nouvel.