Emara: The superhero who dons a headscarf

The caped crusader.
Updated 06 September 2018
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Emara: The superhero who dons a headscarf

  • Emara is the superhero alter ego of a young Emirati girl called Moza
  • Fatma Almheiri would like to see more Arab and Muslim representation from Hollywood

DUBAI: Picture your average female superhero, and she is probably dressed in spandex with long bouncy hair and an illogically tiny waist. 

But Emara dons a navy blue headscarf, a green, white and gold costume, a cape lined with red, and golden specs inspired by the burqa. 

Born and raised in Dubai, Fatma Almheiri was just 21 when she created the mini-series on YouTube in 2016. She now aims to put Arab female superheroes on the map.

“I’ve been doodling since I can remember. I grew up watching my mum draw and paint, as well as my cousins, so it’s always been part of my life. But I didn’t decide to take drawing more seriously until high school,” recalled the Emirati.

It was then that she transformed her hobby into a career and enrolled at the Cartoon Network Animation Academy in Abu Dhabi. 

From there, she interned at the UAE’s Cartoon Network Studios Arabia before working fulltime on her personal project, the five-episode cartoon “Emara: Emirates Hero,” which boasts more than 75,000 subscribers.

“Emara is the superhero alter ego of a young Emirati girl called Moza, who harnesses a special power to fight crime in the bustling streets of the UAE,” said Almheiri.

Why create her own show with a strong female lead? “Representation,” she said. “I tried to create the kind of character I wanted growing up but never got.”

In comics and other areas of pop culture, said Almheiri, representation matters because fictional characters are a mirror to society. 

Like Latifa, Saudi Arabia’s first female comic superhero, and Pakistani-American Ms. Marvel, Almheiri said she wants Emara to give a sense of identity to children who, like her, could not relate to traditional superheroes. 

The reaction to her YouTube series has been “overwhelming,” Almheiri added. “I didn’t expect so much support, especially not internationally.”

She said: “The female main character is in a hijab. You don’t really see that often in cartoons… It’s the characters that make the show great.”

While Emara is currently discontinued unless it gets commissioned — “animation isn’t cheap and it takes a lot of time” — its creator has her sights set on the big screen.

“I’d like to create my own animated feature film one day,” said Almheiri. “I’d like to see more Arab and Muslim representation from Hollywood.” 


Musical truth: Palestinian singer Maysa Daw blends the personal with the political

Updated 18 September 2018
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Musical truth: Palestinian singer Maysa Daw blends the personal with the political

  • Maysa Daw is a young Palestinian singer
  • A guitar-driven singer-songwriter, Daw is a bundle of indie energy

DUBAI: Maysa Daw is a hard person to pin down. The young Palestinian singer has been busy dashing from gig to gig, completing an album and preparing to participate in a musical collaboration called the Basel-Ramallah Project, which is due to take place in Switzerland on Oct. 6. When we meet, she is in Chicago, about to go on stage at Palipalooza.

“We’ve been working on our solo show and I’m trying to write a few new songs but time isn’t exactly on my side at the moment,” she said with a laugh. “But writing always comes in-between things, you know. I’m always having these new ideas and I write them down, or new melodies and I write them down. At some point I’ll just gather them together and a lot of things will come from there.”

A guitar-driven singer-songwriter, Daw is a bundle of indie energy. Her live performances are raw and honest, her music a primarily personal reaction to the world around her. As a Palestinian living inside the Green Line, this can sometimes mean a world of conflict and complication.

“I always write about what I’m experiencing, what I’m feeling, or the anger that I’m feeling,” said Daw, whose debut album “Between City Walls” was written while she was living in Jaffa.



“It was a very different world for me. I grew up in Haifa, which is a lot more chill, a lot more relaxed, and suddenly I move to Jaffa and study in Tel Aviv, and everything was so intense. Everything was so new. It produced a lot of stuff. Love songs, break-up songs — political songs, too.

“There’s also one of my favorite songs, “Crazy.” I was so frustrated when I started writing this song. I was thinking of so many things at the time and I just wrote everything down. It’s exactly the way I was feeling, the things that I was asking myself. It talks about religion, it talks about death, it talks about politics — it talks about a lot of things.”

“Between City Walls,” which was released in June last year, may be indie in its sensibilities but its eight songs embrace a variety of sounds, not all of which are musical. Alongside samples of classical Arabic songs and Spanish guitar there are bursts of radio static and live voice recordings of people in the West Bank. As such, reproducing the album on stage, with drummer Issa Khoury and bassist Shadi Awidat, has not been easy.

“We’ve been trying to put material for a five-piece band into a three-piece band,” said Daw. “As such, we’ve been using more electronics and it’s been a very interesting challenge for us. But it’s got us to a place that I’m definitely very happy with.”

Daw is very much a product of Haifa. Born into an artistic family — her father is the actor Salim Dau — she immersed herself in the city’s independent Arabic-music scene, performing at venues such as Kabareet and collaborating with Ministry of Dub-Key, a Galilean group that fuses the sounds of hip-hop and dancehall with traditional Palestinian dabke.

She also recently finished recording an album with Palestinian hip-hop group DAM, who she joined about five years ago. Due to be released early next year, the as-yet-untitled album is her first full-length collaboration with the group. Prior to this, Daw and DAM recorded two tracks together, including the feminism-infused “Who You Are.”

Although Daw’s work gravitates toward the personal, much of it also can be viewed as intrinsically political. The song “Come with Me,” for example, is about two lovers kept apart by the separation wall, while “Radio” features the voices of refugees living in the West Bank. In snippets of their conversations you can hear them talking about the wall, the effects it has on their lives and their desire to tear it down.

“I do talk about politics but only because it’s a big part of my life, whether I want it to be or not. And believe me, I don’t,” she said. “But it is a part of my life.

“I started loving music way before I even understood what politics is. I only wanted to make music but with time I understood more about the responsibility that I could accept to have.”

She paused and corrected herself: “Not exactly a responsibility but a sort of a privilege. I have this voice that I can use and it has the potential to reach a lot of people. It made me realize that I can use this to talk about things that many other people can’t talk about.”

Daw once said that despite the perceived mundanity of everyday events, “everything we do here as Arabs is connected to politics.” As such, there is a vein of resistance running through much of her work. She sings of love under occupation, equality, society and religion, with freedom the ultimate objective.

“A lot of the time I write for the purpose of trying to tell somebody something, or trying to express my opinion about something,” she said. “And sometimes I just feel this thing that’s blocking me, that I need to release in any way, and my way of releasing it is through music.

“Sometimes I release something just for myself. I write it, I turn it into a song and I don’t release it to the world, because sometimes some things are too private. I still do it, I still work on a song and I still do it in a way that I absolutely love the song, yet it will never be heard by anybody else.”

One song on her debut album is sung in English, titled “Live Free.”

“You know, when I started making music and writing my own songs I started writing in English,” she said. “I didn’t feel comfortable doing it in Arabic. And at some point I realized that it was a little bit strange for me, because the whole personality of a person changes when you change language.

“I wanted to start writing in Arabic to see what it would bring, and it brought a very new side of me that I didn’t know. Everything was different: the melodies, the type of words I used, how I built sentences — something just clicked. Arabic feels a lot more like home when writing music.”