What We Are Reading: Win Bigly: Persuasion in a World Where Facts Don’t Matter

Updated 06 September 2018
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What We Are Reading: Win Bigly: Persuasion in a World Where Facts Don’t Matter

  • Using multiple examples from Trump’s campaign, Adams outlines the methods and tools he sees as typical traits of master persuaders
  • Adams offers readers insights into how Trump persuaded the US public, kept the spotlight on himself, and maintained the topic of conversation of his choosing

Scott Adams uses his artistic touch and sense of humor to give readers an enjoyable, thought-provoking guide to the art of persuasion in his 2017 nonfiction book “Win Bigly: Persuasion in a World Where Facts Don’t Matter.”

In 2016, he predicted that Donald Trump would win the US presidency when few others considered him a serious contender. What had Adams seen that many experts missed?

Using multiple examples from Trump’s campaign, Adams outlines the methods and tools he sees as typical traits of master persuaders. 

For instance, he discusses why it is highly effective to create a visual image for one’s target audience, such as the “big, beautiful wall” that Trump consistently referred to. 

It captured voters’ attention with a simple solution to the complex problem of illegal immigration and border control.

Adams offers readers insights into how Trump persuaded the US public, kept the spotlight on himself, and maintained the topic of conversation of his choosing. 

Using these tactical skills and more, he was able to essentially talk his way into the White House.


What We Are Reading Today: How Plants Work

Updated 22 September 2018
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What We Are Reading Today: How Plants Work

  • Each section of the book focuses on a specific part of the plant — such as roots, stems and trunks, leaves, cones and flowers, and seeds and fruits

Author: Stephen Blackmore

All the plants around us today are descended from simple algae that emerged more than 500 million years ago. While new plant species are still being discovered, it is thought that there are around 400,000 species in existence.
From towering redwood trees and diminutive mosses to plants that have stinging hairs and poisons, the diverse range of plant life is extraordinary. How Plants Work is a fascinating inquiry into, and celebration of, the complex plant kingdom, says a review on the Princeton University Press website.
With an extended introduction explaining the basics of plant morphology — the study of plant structures and their functions — this book moves beyond mere classification and anatomy by emphasizing the relationship between a plant and its environment.
It provides evolutionary context drawn from the fossil record and information about the habitats in which species evolved and argues for the major influence of predation on plant form.
Each section of the book focuses on a specific part of the plant — such as roots, stems and trunks, leaves, cones and flowers, and seeds and fruits — and how these manifest in distinct species, climates, and regions. The conclusion examines the ways humans rely on plant life and have harnessed their capacity for adaptation through selection and domestication.
Abundantly illustrated with 400 color images documenting a wide range of examples, How Plants Work is a highly informative account about an integral part of our natural world.