What We Are Reading: Win Bigly: Persuasion in a World Where Facts Don’t Matter

Updated 06 September 2018
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What We Are Reading: Win Bigly: Persuasion in a World Where Facts Don’t Matter

  • Using multiple examples from Trump’s campaign, Adams outlines the methods and tools he sees as typical traits of master persuaders
  • Adams offers readers insights into how Trump persuaded the US public, kept the spotlight on himself, and maintained the topic of conversation of his choosing

Scott Adams uses his artistic touch and sense of humor to give readers an enjoyable, thought-provoking guide to the art of persuasion in his 2017 nonfiction book “Win Bigly: Persuasion in a World Where Facts Don’t Matter.”

In 2016, he predicted that Donald Trump would win the US presidency when few others considered him a serious contender. What had Adams seen that many experts missed?

Using multiple examples from Trump’s campaign, Adams outlines the methods and tools he sees as typical traits of master persuaders. 

For instance, he discusses why it is highly effective to create a visual image for one’s target audience, such as the “big, beautiful wall” that Trump consistently referred to. 

It captured voters’ attention with a simple solution to the complex problem of illegal immigration and border control.

Adams offers readers insights into how Trump persuaded the US public, kept the spotlight on himself, and maintained the topic of conversation of his choosing. 

Using these tactical skills and more, he was able to essentially talk his way into the White House.


What’s in a street name? A Cairo guidebook explains

Updated 26 September 2018
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What’s in a street name? A Cairo guidebook explains

  • More remarkably, signs bearing different names sometimes appear on the same street

BEIRUT: Cairo, sometimes called the City of a Thousand Minarets or Mother of the World, has grown into a megalopolis unlike any other. A visit to Cairo is a trip through the ages — from the immutable pyramids to the humongous medieval open mall in Khan Al-Khalili and right up to the 19th century under the rule of Ismail Pasha, the khedive of Egypt and Sudan. He stressed the importance of urban planning and transformed Downtown Cairo into a bastion of fashion and elegance known as “Paris on the Nile.”
This “Field Guide to the Street Names of Central Cairo,” by Humphrey Davies and Lesley Lababidi, may seem like a typical guidebook, yet it is anything but ordinary. The authors’ singular passion for Cairo provided them with the inspiration and resilience to uncover the truth behind the frequent renaming of the city streets and the plethora or absence of street signs.
“Street signs are missing, or damaged, or concealed behind storefronts. More remarkably, signs bearing different names sometimes appear on the same street. This may be due partly to the fact that signs can be ordered by private citizens from specialized hardware stores,” write Humphrey and Lababidi.
Tourists will, without a doubt, find this handbook terribly useful as they roam through Central Cairo across the picturesque Zamalek, Garden City or Munira. However, this guide has been written especially for the true, unconditional lovers of Cairo.
Not everyone loves this city, and not anyone can love this city. To love Cairo is to see the unseen. To love Cairo is to grasp that intangible and elusive quality of time, where the past drifts into the present and the present lingers in the past.
In the ever-changing light of the day, between past, present and future, this multi-layered city gives you a glimpse of eternity. This precious little book rekindles memories and brings to life the forgotten streets, lanes, alleys and passageways of Central Cairo.