Scott Adams uses his artistic touch and sense of humor to give readers an enjoyable, thought-provoking guide to the art of persuasion in his 2017 nonfiction book “Win Bigly: Persuasion in a World Where Facts Don’t Matter.”
In 2016, he predicted that Donald Trump would win the US presidency when few others considered him a serious contender. What had Adams seen that many experts missed?
Using multiple examples from Trump’s campaign, Adams outlines the methods and tools he sees as typical traits of master persuaders.
For instance, he discusses why it is highly effective to create a visual image for one’s target audience, such as the “big, beautiful wall” that Trump consistently referred to.
It captured voters’ attention with a simple solution to the complex problem of illegal immigration and border control.
Adams offers readers insights into how Trump persuaded the US public, kept the spotlight on himself, and maintained the topic of conversation of his choosing.
Using these tactical skills and more, he was able to essentially talk his way into the White House.