Airbus kicks off Critical App Challenge in Mideast

Airbus’ Tactilon Dabat is an Android smartphone and Tetra radio in one.
Updated 08 September 2018
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Airbus kicks off Critical App Challenge in Mideast

Airbus has kicked off its “Critical App Challenge” for the Middle East to set in motion regional developers and startups to create the best applications for public safety users. Airbus is giving life to a digital ecosystem for its secure device Tactilon Dabat, an Android smartphone and Tetra radio in one. The aim is to establish new digital solutions to help police, firefighters and other professionals improve their work.

The Critical App Challenge’s concept is based on the idea of hackathons: Software pioneers, user interface designers, and business managers work together intensively in a limited amount of time toward building proofs of concept for innovative digital solutions.

Startup companies and app creators from the Middle East can enroll for the online challenge on the website www.criticalappmena.bemyapp.com/

An expert jury will then select the five best participants who can show the most promising and feasible results at the end of September. The winners will subsequently be invited to present their applications at the GITEX exhibition in Dubai from Oct.14-18.

“We are looking for pathbreaking ideas for our Tactilon Dabat. This Critical App Challenge in the Middle East is a unique incentive for inventive minds. Contributors profit from getting special access to mission-critical markets,” said Rahim Zaknoun, head of innovation and developer ecosystem at Secure Land Communication of Airbus.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.