Chopard collection celebrates women with a big heart

Nasiba Hafiz has been selected by Chopard to star in the new campaign.
Updated 10 September 2018
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Chopard collection celebrates women with a big heart

Chopard is dedicating its new Happy Hearts collection to every woman with a big heart. 

The maison has chosen 10 talented Arab women to star in the Happy Hearts campaign, which is a celebration of local talents.

“The campaign takes us on a journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields. Each one of these women represents the ‘Happy Hearts’ in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the heart emblem,” Chopard said in a statement. 

Fitness trainer and interior designer Haya Sawan and designer Nasiba Hafiz are the inspirational women selected by Chopard from Saudi Arabia, in partnership with Attar United, the official owner of Chopard boutiques in the Kingdom.

“If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.” It is in these terms that Caroline Scheufele, co-president of Chopard, explained the importance of the values that have forged the reputation of the Geneva-based maison: Humanity, generosity and kindness.


King Abdullah Port sponsors logistics forum

Updated 18 September 2018
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King Abdullah Port sponsors logistics forum

King Abdullah Port has signed an agreement to sponsor the Supply Chain and Logistics Conference organized by the Transport Ministry. The conference, which will take place on Oct. 15-16 in Riyadh, will be held under the patronage of Transport Minister Dr. Nabil M. Al-Amoudi. Decision-makers, experts and officials from major local and international companies involved in the supply chain and logistics sector are expected to attend.

Highlighting the importance of participating in the event, Rayan Qutub, CEO of King Abdullah Port, said: “Our sponsorship of the conference comes within our commitment to cooperate and exchange expertise with the active players of the logistics sector, which recently has been witnessing major developments in terms of business volume, innovation and solutions that complement Vision 2030 and transform Saudi Arabia into a global logistics hub by promoting its position on the Logistics Performance Index issued by the World Bank.”

“Saudi Arabia has a number of components and facilities that enable it to play a key role in this sector at the regional and global levels, and we will play our part in showcasing the best King Abdullah Port has to offer in the logistics sector, such as solutions and facilitation for investors based on the port’s strategic location on the Red Sea. The port is on the main shipping line between the East and West, which significantly enhances the Kingdom’s competitiveness and positions it among the key countries in global trade,” he added.

Qutub will participate in a session for CEOs, where participants will discuss strategic decisions to reshape and keep pace with the global system of supply chains and logistics.

King Abdullah Port previously announced an increase in container handling reaching 1,236,075 TEU during the first half of 2018, marking a new record of 50.5 percent increase compared to the same period last year. Earlier, the port announced a 21 percent increase in its annual throughput by the end of 2017, making it the second largest port in the Kingdom in terms of container handling. 

Run by the Ports Development Company, King Abdullah Port is the region’s first port to be fully owned, developed and operated by the private sector. It has been listed as the fastest growing container port in the world and one of the world’s top 100 ports after less than four years of operation. Eight of the largest shipping lines work at the port, which offers integrated services to exporters and importers.