Chopard collection celebrates women with a big heart

Nasiba Hafiz has been selected by Chopard to star in the new campaign.
Updated 10 September 2018
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Chopard collection celebrates women with a big heart

Chopard is dedicating its new Happy Hearts collection to every woman with a big heart. 

The maison has chosen 10 talented Arab women to star in the Happy Hearts campaign, which is a celebration of local talents.

“The campaign takes us on a journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields. Each one of these women represents the ‘Happy Hearts’ in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the heart emblem,” Chopard said in a statement. 

Fitness trainer and interior designer Haya Sawan and designer Nasiba Hafiz are the inspirational women selected by Chopard from Saudi Arabia, in partnership with Attar United, the official owner of Chopard boutiques in the Kingdom.

“If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.” It is in these terms that Caroline Scheufele, co-president of Chopard, explained the importance of the values that have forged the reputation of the Geneva-based maison: Humanity, generosity and kindness.


Huawei honored for CSR initiatives

King Salman with Charles Yang, president of Huawei Middle East.
Updated 18 November 2018
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Huawei honored for CSR initiatives

Huawei, a global provider of ICT infrastructure and smart devices, has won first prize of the King Khalid Responsible Competitiveness Award. This announcement was made during the annual awards gala, which took place on Nov. 12 at Al-Faisaliah Hotel in Riyadh. During the event, King Salman recognized Huawei for its excellent sustainability practices and responsible competitiveness leadership, as well as its management capabilities and innovative social and environmental initiatives. 

Launched in 2008, the King Khalid Responsible Competitiveness Award is the first and only award focused on responsible competitiveness and corporate social responsibility (CSR) in the Kingdom, and Huawei is the first ICT company to win first place in the award’s history. 

As digital transformation sweeps across the globe, ICT technologies like artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing and
more will unlock new values of growth and innovation and uplift societies and organizations to great heights of prosperity. 

The award recognized Huawei for its transformative impact in driving forward the Kingdom’s ICT sector as a whole in line with the government’s digitization goals, the National Transformation Program and Vision 2030. In particular, Huawei was celebrated for deploying their most advanced technologies, high-quality products and secured networks in the Kingdom.

Charles Yang, president of Huawei Middle East, said: “We are deeply humbled to receive such recognition from Saudi Arabia’s leadership. In the Kingdom, Huawei is determined to bring digital to every person, home and organization for a fully connected, intelligent world. The improvement is endless on the road to providing customers with high-quality products and services. Today’s award is a milestone for us to continue to surpass ourselves. We will continue to play an active role in driving Saudi Arabia’s ICT sector development and grow together with our local partners, openly collaborating to build an ever deeper pool of ICT talent empowered to enable digital transformation.”