Chopard collection celebrates women with a big heart

Nasiba Hafiz has been selected by Chopard to star in the new campaign.
Updated 10 September 2018
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Chopard collection celebrates women with a big heart

Chopard is dedicating its new Happy Hearts collection to every woman with a big heart. 

The maison has chosen 10 talented Arab women to star in the Happy Hearts campaign, which is a celebration of local talents.

“The campaign takes us on a journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields. Each one of these women represents the ‘Happy Hearts’ in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the heart emblem,” Chopard said in a statement. 

Fitness trainer and interior designer Haya Sawan and designer Nasiba Hafiz are the inspirational women selected by Chopard from Saudi Arabia, in partnership with Attar United, the official owner of Chopard boutiques in the Kingdom.

“If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.” It is in these terms that Caroline Scheufele, co-president of Chopard, explained the importance of the values that have forged the reputation of the Geneva-based maison: Humanity, generosity and kindness.


Saudi women boost Volkswagen sales in KSA

Updated 16 July 2019
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Saudi women boost Volkswagen sales in KSA

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, has announced a boost in sales to women following the first anniversary of women’s driving in the Kingdom. 

A milestone for women across the country with almost 50,000 driver licenses issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25 percent of total sales so far for 2019. 

According to Samaco, the Volkswagen Tiguan is the No.1 choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by a popular car for larger families, the seven-seater Teramont — an SUV kitted with cutting-edge design and smart technology. 

Mohammed Moussa, general manager for Volkswagen at Samaco, said: “We are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speak for themselves and we are honored to be the preferred choice for so many women and their families. With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people’s journey to getting out onto the roads across Saudi Arabia.”

The increase in female Volkswagen owners in the Kingdom resulted in the first women’s car club forming earlier this year. Central to the creation of the club was Ammal Farhat, who has always been passionate about gender equality. She said the Volkswagen Women’s Car Club represents exactly that. 

“We were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across Saudi Arabia. The Volkswagen Women’s Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives,” said Farhat.

Samaco Automotive is the exclusive dealer of Audi, Volkswagen and Porsche cars in Saudi Arabia. The company provides a full range of services incorporating sales of new and pre-owned cars and commercial vehicles, leasing and full after-sales support with a dedicated service and parts team located at its showrooms and workshops in Jeddah, Riyadh and Alkhobar.