Chopard collection celebrates women with a big heart

Nasiba Hafiz has been selected by Chopard to star in the new campaign.
Updated 10 September 2018
0

Chopard collection celebrates women with a big heart

Chopard is dedicating its new Happy Hearts collection to every woman with a big heart. 

The maison has chosen 10 talented Arab women to star in the Happy Hearts campaign, which is a celebration of local talents.

“The campaign takes us on a journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields. Each one of these women represents the ‘Happy Hearts’ in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the heart emblem,” Chopard said in a statement. 

Fitness trainer and interior designer Haya Sawan and designer Nasiba Hafiz are the inspirational women selected by Chopard from Saudi Arabia, in partnership with Attar United, the official owner of Chopard boutiques in the Kingdom.

“If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.” It is in these terms that Caroline Scheufele, co-president of Chopard, explained the importance of the values that have forged the reputation of the Geneva-based maison: Humanity, generosity and kindness.


Taajeer Group displays latest MG models in Taif

Updated 23 September 2018
0

Taajeer Group displays latest MG models in Taif

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, is showcasing the company’s latest models to visitors at an event at the Taif International Mall. The three-month show, which runs from September until November, is one of the most important events in Taif.

Taajeer Group is displaying all MG models available in the Saudi market, giving an opportunity to the public to familiarize themselves with the latest technologies and features offered by the auto brand.

Throughout the show days, Taajeer will display the entire lineup of MG’s sedans and SUV models, including MG 360, the economic and medium-sized sedan, and MG GS, the SUV car designed for on/off road performance, as well as the newly launched sports model, and the MG RX5, in addition to the sports car model MG ZS. 

MG pavilion is strategically located at the Taif International Mall, and is enjoying a daily turnout of hundreds of visitors.

The pavilion is manned by the company’s professional marketers who are on hand to educate visitors on Taajeer Group’s sale offers and after-sales services. The company has also launched a contest, the winner of which will take home a car as the grand prize.

Hazm Jamjoom, COO of Taajeer Group, said: “It is a joy to be in the city of Taif, close to our customers and fans while they shop with their families in the most important commercial centers in the city. The event gives them an opportunity to acquaint themselves with the advanced MG cars, fully fitted with the latest technologies in the automotive industry. 

Our participation in this event comes within the general framework of our strategy associated with marketing campaigns in different cities and regions around Saudi Arabia to promote this distinctive car brand.”