KFC, the world’s largest chicken restaurant, has announced a new annual initiative in honor of Col. Harland Sander’s 128th birthday, celebrating “Acts of Colonel-ness” that radiate kindness, inspire positive change within the community and remind people to be generous in thoughts and actions.
The initiative, which was launched on Sunday around the globe, called on over 300,000 employees in 131+ countries to rally together to pledge toward committing “Acts of Colonel-ness” — whether through a formally organized team volunteer event or to simply lending a hand to a neighbor in need.
To kick off this initiative in the region, KFC teams in Saudi Arabia, the UAE and Egypt, will set out to recognize the efforts of the unseen heroes in the food delivery teams. Staff members from flagship stores across the three markets will extend a warm-hearted thank you to all delivery drivers who arrive for pickup at KFC flagship stores.
More than 1,000 drivers across the three markets will be personally greeted with “Cool-ness Kits” throughout the Colonel’s birthday month. These kits have been created with the aim of providing drivers with a boost of refreshment in the scorching heat, featuring various cooling products, as well as a special thank you note as a token of appreciation for their continued efforts.
Saber Sami, general manager, MENAPAK, KFC, said: “As the world’s largest chicken restaurant, we believe it is our responsibility to give back to the communities where we live and work — especially as we continue to recognize the relentless efforts of our food delivery teams who have long been the backbone of our network. Taking this one step further, we want to dedicate this year’s initiative as a special token of appreciation for our delivery drivers, particularly for their unwavering strength despite tough weather conditions and heavy traffic.”