Red Sea Mall supports productive families

Abdullah Al-Tawi, head of Labor Ministry in Makkah region, left, shakes hands with Mohammed Alasiri, marketing manager at the Red Sea Mall. (Photo/Supplied)
Updated 10 September 2018
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Red Sea Mall supports productive families

Under the supervision of the Ministry of Labor in the Makkah region, Red Sea Mall recently handed over the keys to the kiosks that were set up as outlets inside the mall, to productive families. So far, the center’s retail outlets have been used by eight productive families within a month. 

The initiative, spearheaded by Red Sea Mall in collaboration with the Jeddah Chamber of Commerce and Industry (JCCI), was launched under the slogan “Sinaati Biyadai” in February 2016 to emphasize the importance of handmade labor and promote its development. Over 200 families have benefited from the initiative over the past two years.

The Ministry of Labor and Social Development in Jeddah has been awarding many families enrolled in social security the opportunity to sell their handmade products at Red Sea Mall. The scheduled working days are three to four days for every two families per week, during which the products will be showcased.

Aidrous Al-Bar, executive member of Red Sea Markets Limited Company, owning company of Red Sea Mall, said: “The success of the initiative over the past two years has played a significant role in attracting more families over the years. This year we have collaborated with the Ministry of Labor and Social Development, which is overseeing the process of communicating with families registered for social security. We are very pleased with this pioneering step, especially because the project will hugely benefit those who are in need of such opportunities, specifically the families enrolled in social security.”

He added: “Red Sea Mall welcomes the productive families who are directed to us by the Ministry of Labor and Social Development, and we are helping them overcome obstacles so that the process of benefiting from the initiative will proceed as planned. 

“Our pioneering experience, together with cooperation with the Ministry of Labor and Social Development, and the Jeddah Chamber of Commerce and Industry, is aimed at guaranteeing the entry of productive families into the labor market among the small and medium enterprises. The initiative has played a major role in the entry of many families into the labor market during 2016-2017. We are very optimistic about it and will continue to work and contribute toward the achievement of the National Transformation Program 2020, and we will spare no effort to do so.”

This initiative is also one of the activities supporting the retail sector, which has entered a new stage since the launch of Saudi Vision 2030, providing investment opportunities in many sectors, especially those specializing in entertainment.


TOUS opens 22nd jewelry store in Kingdom

Updated 25 September 2018
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TOUS opens 22nd jewelry store in Kingdom

TOUS International CEO Jose Maria Folache has opened the Kingdom’s 22nd TOUS store in Riyadh Park Mall, one of the largest shopping malls in the capital.

The new opening is in line with the TOUS strategy to consolidate and strengthen its leadership position in the affordable luxury jewelry market. 

The flagship store boasts a premium location of 133 square meters perfectly placed in the mall, which reflects the TOUS premium image status and suits the taste of lovers of unconventional jewelry collections.

There are displays of a wide variety of iconic affordable jewelry and accessories that cater to all needs and perfectly fit women from different age groups. 

The store boasts a unique modern design and showcases a wide range of TOUS collections for 2018 and 2019 that were launched at the opening. 

The ceremony was attended by Folache, Korayem Al-Enazi, chairman of the National Precious Metals Commission, and Selim Chidiac, CEO of L’Azurde Group, the new franchisee for TOUS in the Kingdom.

Female dignitaries, businessmen, the media, celebrities and TOUS jewelry lovers also attended. 

“We are always happy to see an international brand like TOUS increasing its investments in the Kingdom,” said Al-Enazi. 

“This reflects confidence in the Saudi market, and is fully in line with its Vision 2030 (reform plan). TOUS is an international brand with top-quality products. We look forward to their increased presence in the Kingdom, and further expansion and investment.”

Folache said: “We are excited to open the first TOUS store with our new partner, bringing the total number of stores across the Kingdom to 22, and at one of the most prestigious malls.” 

He added: “TOUS is keen to increase its investment in the Saudi market in line with Vision 2030, which reflects the promising future of the Saudi economy.”

He said: “We are confident about the potential of the Saudi market, and look forward to contributing to creating more job opportunities for Saudi youth and promoting investment in the Kingdom.”

Folache added: “We aim to fortify our presence in the Kingdom and expand our business, especially after TOUS’ consistent sales growth over the past years.”

He said: “TOUS carved a pioneering leadership position for the brand in the Saudi market, and we are confident that our partnership with the TOUS franchisee in the Kingdom will boost TOUS sales in the Saudi market as a global luxury brand.”

He added: “Our mission is to continue impressing our customers with our creative and innovative designs, while focusing at the same time on maintaining our original and genuine quality.”

Chidiac said: “The TOUS iconic jewelry collection is unique and modern, and complements our existing product portfolio perfectly.”

He added: “With TOUS, we will be able to reach new customer segments and offer affordable luxury products to consumers.”

Chidiac said: “We are confident that through our solid partnership with TOUS, we will enhance its position in the Saudi market.”

He added: “TOUS is an important addition to our business, and it comes in line with our strategic plan to expand into the affordable luxury jewelry segment.”