Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

The main encouragement to start his business came from his family, friends and followers on social media. (Supplied)
Updated 19 September 2018

Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

RIYADH: Mansour Ismail, owner and head chef at Chef Culture, said what makes his establishment unique is that people feel as if they are eating at home.
Chef Culture, in the north of the eastern province of Alkhobar, specializes in traditional Gulf and international fusion cuisine. It was launched on May 25 and provides catering and takeaway services.
“I started my restaurant because I believe I have a unique touch which is going to spread across the world,” Mansour told Arab News.
The main encouragement to start his business came from his family, friends and followers on social media, he added. Chef Culture’s signature dish is tandoori lamb, a reflection of the fusion of Gulf and Indian cuisine. “What makes this dish unique is the balance between the two cultures in terms of spices and flavor. This has always been the best-selling dish on our menu,” said Mansour.
Another example of mixed flavors is the Japanese dish shrimp tempura, which is made with Halabi pistachio. Mansour added that a popular order with their catering services has always been the cherry kebab, in which Gulf and Armenian flavors are blended together. What gives this dish its distinctive flavor is that its cherry sauce is made from fresh produce.
“Our main concentration in Chef Culture is in mixing different influences of food from around the world,” said Mansour. He added that all the dishes were created from scratch and took him through trial phases of tasting the food before he was satisfied with the end result of his creations.
The goal at Chef Culture is to showcase Gulf cuisine with an inter-national twist by providing a blend of flavors and a taste that suits the palates of different cultures.
Mansour’s message to aspiring chefs is that the food industry is growing at a rapid pace and that there are big opportunities for talented people to thrive in the culinary world.
He started cooking 12 years ago as an amateur, then decided to develop his hobby by attending cooking courses in India. The chef also attended local and international live cooking shows. This gave Mansour the idea to mix Gulf cuisine with others from around the world, particularly from India, to create his fusion food menu.

Planting the seeds: Dubai Vegan Days

Founder Ananda Shakespeare discusses the growing popularity of her pop-up vegan events. (Supplied)
Updated 10 min 59 sec ago

Planting the seeds: Dubai Vegan Days

DUBAI: Dubai Vegan Days held its latest event — an Indonesian plant-based brunch — at the city’s Rove Healthcare City hotel on July 6. Zendy Marsam, an experienced vegan chef of Indonesian heritage, created the menu, which — on the main course platter, following the salad buffet appetizer — included her flavorsome signature vegan rendang, an excellent banana-blossom curry, spiced tempeh, an inviting Balinese satay, a baked Javanese corn cake, and a delicious serundeng (a mix of peanut and spiced coconut floss). The only real let-down was the yellow rice cone that formed the centerpiece of the platter — which was undercooked and clumpy.

The dessert platter held a sumptuous tropical fruit gelato (created by Vegan Artiserie) and a bubur ketan hitam (a black-rice pudding with passion fruit, mango and coconut-pandan sauce).

For those looking to work up an appetite ahead of the brunch, there was a free 30-minute neuropilates class included in the $27 price per head.

This was a fairly typical example of a Dubai Vegan Days event, according to founder Ananda Shakespeare, who launched the initiative around 18 months ago as a pop-up “just to bring the community together.” Many of the events since have taken place at Rove Healthcare City — its funky, rustic space is a great setting for a community event — but Shakespeare has also taken her project to other locations in the city, including a sunset event at Dubai Herbal & Treatment Center, as well as various restaurants (usually around the time they launch a vegan menu).

“It’s not really run to make money,” Shakespeare explained. “The philosophy behind it is more just talking about veganism and encouraging people to come along and try it.

“I thought I was the only vegan in Dubai,” she continued. “I didn’t realize there was this whole movement happening over here and it was becoming so popular. I joined a vegan meet-up and realized there were other vegans around, and now I’ve made loads of vegan friends. We’ll meet up for barbeques and pool parties. It’s great.”

Veganism is becoming increasingly popular globally, and the UAE, it seems, is no exception. The Indonesian brunch had a crowd of around 50 when we attended, in an 80-seater restaurant, and with two hours still to run by the time we left.

Ananda Shakespear. (Supplied) 

“None of it’s new,” said Shakespeare. “I’m 45 years old and I’ve never eaten meat, fish or eggs. My parents were vegetarian and vegan 50 years ago. So it’s not new to me, but there’s definitely a movement that makes it very of-the-moment right now, and that’s probably because of celebrities endorsing it. But we’ve known these things for ages: We know they’re cutting down rainforests just to raise cattle for the meat that we want to eat. We know about battery farms. We know about fish farming. It’s crazy. It’s not a sustainable way to live.”

There are, she believes, three main reasons (apart from celebrity endorsements) that people turn to veganism.

“It’s either for health, for the environment, or for animals,” she said. “I’m an environmental activist. I’ve started two environmental charities in the UK. So, if anything, I’m vegan from an environmental standpoint. I do think it’s good for your health to not consume dairy or meat or fish too. I believe fish are just in the dustbin of our world — the oceans. I think animal cruelty is probably the biggest reason that people turn vegan. That’s the power of films like ‘Forks Over Knives,’ that have really opened people’s eyes.”

She stressed, too, that Dubai Vegan Days isn’t just for vegans: “I don’t consider myself very militant about it. I really welcome non-vegans along. People who just want to try it. There’s room for everyone. It’s not nice to have a them-and-us mentality.”

She is aware, however, that just as veganism is growing in popularity globally, it is also attracting a lot of negative attention.

“There’s a lot of vegan hatred. You see it everywhere,” she said. “For years, I told people I was vegetarian, I didn’t say I was vegan because people see it as so extreme and they don’t understand it. I think maybe people feel like you’re judging them by what’s on your plate. The truth is, they know they’re eating an animal that’s been killed for them. And that’s hard to cope with, I think, so they’ll attack you and put you down. But if you break down most of the arguments, they’re not very logical.”