Red Sea Mall’s CSR programs raise community awareness

The results of the partnership between Red Sea Mall and ITA’AM Association in 2017 brought about the collection of 140,800 meals.
Updated 11 September 2018
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Red Sea Mall’s CSR programs raise community awareness

Corporate social responsibility (CSR) is no longer just about charity and volunteerism. It also includes responsibility for the community through the adoption of many development projects and awareness programs that contribute toward sustainability. In accordance with Saudi Vision 2030, supporting programs with social impact, encouraging volunteers and enabling the nonprofit sector to obtain sustainable sources of funding is the cornerstone of the vision to maximize the social impact of this sector.

Red Sea Mall, one of the private sector companies that initiated the implementation of social responsibility programs as business requirements, is actively involved in the sustainable development of the communities in which it operates. Through its events, Red Sea Mall aims to emphasize that social responsibility is not just about engaging in charitable activities or organizing voluntary campaigns, but also about taking up the responsibility toward society. According to this concept, CSR is achieved through engaging relevant stakeholders and working in a transparent and ethical framework.

Many CSR projects, such as “ITA’AM,” are built into Red Sea Mall’s identity. Based on its central location, Red Sea Mall’s partnership with “ITA’AM” has had positive results over the last three years since its inception in 2016. Since then, Red Sea Mall has invested up to SR3 million ($799,920), including the cost of stands and food storage boxes and the cost of printing branding materials.

Executive member of Red Sea Markets Limited, owning company of Red Sea Mall, Aidrous Al-Bar, said the work to promote community awareness is important and is the key reason behind sustainability.  He said: “The development of innovative and effective solutions has been and continues to be one of the priorities of Red Sea Mall management, evident in the various activities and diverse participations in many events held by the mall throughout the year. Red Sea Mall has become the second home for many, and this great turnout makes it necessary to activate social responsibility programs that contribute to charitable work while maximizing the social impact in order to achieve sustainability.”

The results of the partnership between Red Sea Mall and ITA’AM Association in 2017 brought about the collection of 140,800 meals through six stands specifically designed for this initiative. 

The overall weight of meals collected during the year was 49 tons, whereby 17 percent of the food stored in Jeddah was distributed.

 


Philips brings virtual cardiology network to KSA

Updated 19 February 2019
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Philips brings virtual cardiology network to KSA

Royal Philips, a health technology company, has teamed up with the Ministry of Health (MoH) in Saudi Arabia to provide a first-of-its-kind integrated cardiovascular information system (CVIS) across multiple facilities throughout the Kingdom. 

Patient medical information will be available on demand at the point of care in each of the connected hospitals to help improve quality access to cardiology care managed by a network of specialists. The Philips CVIS includes advanced software technology and image analysis to simplify cardiovascular data management for cardiology departments to work more efficiently and accurately. 

According to the World Health Organization, cardiovascular diseases (CVDs) are the No.1 cause of death globally. They are also highly prevalent in Saudi Arabia. Cardiology is also one of the most complex areas of the hospital enterprise, with large quantities of data generated by various caregivers across multiple locations. By integrating disparate cardiology systems in the public MOH cardiac centers around the Kingdom, the Philips CVIS aims to reduce data entry, simplify access to test results generated in other departments and make it easier to acquire, analyze and share patient data. 

The cardiology patient data information will be powered by Philips IntelliSpace Cardiovascular platform, featuring advanced archiving from the Philips Universal Data Manager (UDM) and advanced visualization from Philips IntelliSpace Portal. Seamless data sharing and connectivity between the hospitals will be managed by Philips Forcare, delivering information health exchange (IHE) interoperability.  

“With a dedicated health care IT clinical informatics team and leadership in connected care, Philips brings a wealth of experience into the cardiology program of the MOH,” said Ozlem Fidanci, market leader Middle East and Turkey at Philips. “This collaboration named as Project Taji marks a significant step by the Ministry of Health toward Saudi Vision 2030 and the elevation of cardiology services across the Kingdom.” 

The Taji Project will be implemented in Makkah, Jeddah, Al-Hofuf, Qassim, Jizan, Najran, Dammam and Arar. All these cities will be connected to the Ministry of Health in Riyadh to utilize tele-cardiology services among MOH cardiac centers. 

“The primary use of tele-cardiology is to support primary care practitioners in the area of correct diagnosis, thus empowering them to manage cardiac patients with increased confidence. It also improves the clinical training of the average practitioner, by increasing the clinician’s level of knowledge at the primary level. This will equip GPs to offer better care and improve the overall health care system,” said Dr. Ahmed Balkhair, adviser to the vice minister and general supervisor of e-health programs and IT.

“The MoH tele-cardiology initiative helps build up an integrated cardiovascular information system (CVIS), cardiac picture archiving and communications system (CPACS), and an ECG data management system, all of which will enhance the efficiency of the cardiology workflow for the cardiologists and all users, and access to patient studies by authorized users,” said Dr. Mohammed K. Abdulaali, assistant deputy minister for hospital affairs.