Swatch official partner of Drone Racing League

Swiss watchmaker Swatch is one of the partners of the Drone Racing League.
Updated 13 September 2018
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Swatch official partner of Drone Racing League

From zero to 120 km/h in under a second, sharp three-dimensional curves, spectacular crashes without any injuries and always surprising finishes, the sport of drone racing combines a number of aspects that no other racing sport has managed to achieve to date. Already in its second year as official partner of the global, professional drone racing circuit, “The Drone Racing League” (DRL), Swatch is fully committed to this futuristic sport. 

“Swatch has always supported niche sports and paved the way to popularity for disciplines like freestyle skiing, BMX and skateboarding,” said Gonzalo de Cevallos, vice president of Swatch. “Drone racing combines the real and the virtual world like no other sport. Like all the disciplines we support, this e-sport is a way to develop one’s potential, and inspires fans all over the world to make their dreams come true.” 

“We’re proud to be partnered with Swatch, an innovation powerhouse, who shares our vision for the sport of the future,” said DRL CEO/Founder Nicholas Horbaczewski. “From transforming gamers to pro Swatch pilots in our annual, DRL Simulator-based Tryouts, the only e-sport that translates into real sports, to igniting high-speed competition through the watch-shaped Swatch Gate in DRL events, Swatch has helped push the boundaries of drone racing.”

In what is undoubtedly the safest form of high-speed racing, pilots fly with remote controls and FPV (first-person view) goggles, navigating complex three-dimensional race courses at speeds above 140 km/h. 

Thanks to growing interest in digitalization and innovative technologies, drone racing is on a fast track to becoming a global racing sport: 55 million people watched the most recent DRL Allianz World Championship Seasons on TV. This trend has been picked up by the Swiss watchmaker as well — its new TV ad campaign is dedicated to drone racing.


Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program.
Updated 21 July 2019
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Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program (IFLP), held at the University of Cambridge,  outside of London in the UK.
Al-Fares, who was named CEO of the Year by the Global Islamic Finance Awards, which is a program affiliate of Cambridge IFLP, spent more than an hour discussing his career in Islamic finance, his role in the establishment and growth of Alinma Bank, and his views on leadership and the vital importance of Islamic banking.
“It was indeed an honor to be asked to speak at such a worthwhile event, organized by a quality organization like Cambridge IFLP,” said Al-Fares. “The work they are doing truly supports banks like Alinma and others in the industry; and I feel strongly that with time, Islamic banking and finance will emerge as a fully-fledged alternative to conventional banking. I am, therefore, always pleased to support those organizations and individuals working toward this mission.”
Al-Fares thanked the organizers and lauded them for their efforts to enhance the profile of Islamic banking and finance.
Cambridge IFLP annually brings together 35-50 middle and upper managers from Islamic banking and finance institutions across the world. Over the course of a five-day intensive workshop held on the campus of the University of Cambridge, participants receive lectures on technical aspects of the industry, engage in group activities, and listen to lectures from experts and thought leaders within the industry.