Swatch official partner of Drone Racing League

Swiss watchmaker Swatch is one of the partners of the Drone Racing League.
Updated 13 September 2018
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Swatch official partner of Drone Racing League

From zero to 120 km/h in under a second, sharp three-dimensional curves, spectacular crashes without any injuries and always surprising finishes, the sport of drone racing combines a number of aspects that no other racing sport has managed to achieve to date. Already in its second year as official partner of the global, professional drone racing circuit, “The Drone Racing League” (DRL), Swatch is fully committed to this futuristic sport. 

“Swatch has always supported niche sports and paved the way to popularity for disciplines like freestyle skiing, BMX and skateboarding,” said Gonzalo de Cevallos, vice president of Swatch. “Drone racing combines the real and the virtual world like no other sport. Like all the disciplines we support, this e-sport is a way to develop one’s potential, and inspires fans all over the world to make their dreams come true.” 

“We’re proud to be partnered with Swatch, an innovation powerhouse, who shares our vision for the sport of the future,” said DRL CEO/Founder Nicholas Horbaczewski. “From transforming gamers to pro Swatch pilots in our annual, DRL Simulator-based Tryouts, the only e-sport that translates into real sports, to igniting high-speed competition through the watch-shaped Swatch Gate in DRL events, Swatch has helped push the boundaries of drone racing.”

In what is undoubtedly the safest form of high-speed racing, pilots fly with remote controls and FPV (first-person view) goggles, navigating complex three-dimensional race courses at speeds above 140 km/h. 

Thanks to growing interest in digitalization and innovative technologies, drone racing is on a fast track to becoming a global racing sport: 55 million people watched the most recent DRL Allianz World Championship Seasons on TV. This trend has been picked up by the Swiss watchmaker as well — its new TV ad campaign is dedicated to drone racing.


Huawei honored for CSR initiatives

King Salman with Charles Yang, president of Huawei Middle East.
Updated 18 November 2018
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Huawei honored for CSR initiatives

Huawei, a global provider of ICT infrastructure and smart devices, has won first prize of the King Khalid Responsible Competitiveness Award. This announcement was made during the annual awards gala, which took place on Nov. 12 at Al-Faisaliah Hotel in Riyadh. During the event, King Salman recognized Huawei for its excellent sustainability practices and responsible competitiveness leadership, as well as its management capabilities and innovative social and environmental initiatives. 

Launched in 2008, the King Khalid Responsible Competitiveness Award is the first and only award focused on responsible competitiveness and corporate social responsibility (CSR) in the Kingdom, and Huawei is the first ICT company to win first place in the award’s history. 

As digital transformation sweeps across the globe, ICT technologies like artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing and
more will unlock new values of growth and innovation and uplift societies and organizations to great heights of prosperity. 

The award recognized Huawei for its transformative impact in driving forward the Kingdom’s ICT sector as a whole in line with the government’s digitization goals, the National Transformation Program and Vision 2030. In particular, Huawei was celebrated for deploying their most advanced technologies, high-quality products and secured networks in the Kingdom.

Charles Yang, president of Huawei Middle East, said: “We are deeply humbled to receive such recognition from Saudi Arabia’s leadership. In the Kingdom, Huawei is determined to bring digital to every person, home and organization for a fully connected, intelligent world. The improvement is endless on the road to providing customers with high-quality products and services. Today’s award is a milestone for us to continue to surpass ourselves. We will continue to play an active role in driving Saudi Arabia’s ICT sector development and grow together with our local partners, openly collaborating to build an ever deeper pool of ICT talent empowered to enable digital transformation.”