SFDA launches ‘Healthy Food Strategy’

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.
Updated 24 September 2018
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SFDA launches ‘Healthy Food Strategy’

The Saudi Food and Drug Authority (SFDA) launched its “Healthy Food Strategy” at a ceremony on Sept. 12, held under the patronage of Minister of Health and SFDA Chairman Dr. Tawfiq Al-Rabiah.

A number of leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content in their products, and placing clear nutritional labels on them. 

The Healthy Food Strategy is in line with the Kingdom’s Vision 2030, which aims to reduce sugar, salt, saturated and trans fats in products, entice the country’s food manufacturers and importers to support that goal, list calories on menus in restaurants and cafes, and identify calorie-intake recommendations for individuals through a national survey that assesses the country’s nutritional status.

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.

“We are honored to partner with the SFDA and support its Healthy Food Strategy,” said Rocco Rinaldi, secretary general of the International Food and Beverage Alliance (IFBA). “All IFBA members operating in the GCC are committed to doing our part and this is reflected in our voluntary pledge on product reformulation, nutrition labeling, responsible marketing, and the promotion of a healthy lifestyle within communities.”


Saudi Arabian Airlines launches new amenity kits

Updated 39 sec ago
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Saudi Arabian Airlines launches new amenity kits

Saudi Arabian Airlines (Saudia), the Kingdom’s national flag carrier, has launched a set of collector-edition amenity kits under the brand “Fly Through Our Heritage.”

The new comfort kits provide a mosaic of colors and images that represent the features and cultural elements of five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri decorative art), Eastern region (Al-Ahsa pattern decorative art), Western region (Hejazi rowshan wooden windows), Central region (Najdi doors with unique pattern and decorative art), and Northern region (sadou fabric craft).

The new kits will be shared with guests flying on designated as well as long-haul routes with more than seven hours of flying time. 

The kits have been created in collaboration with the Saudi Commission for Tourism and Heritage (SCTH), with an aim to showcase the various distinct colors and patterns unique to each region of Saudi Arabia.

The two-year partnership between Saudia and the SCTH not only allowed for content collaboration, but also set the course for building a framework for creating kits in an eco-friendly manner, using recyclable materials in the content and packaging. 

This approach will be eventually cascaded to the rest of the onboard products featured on Saudia. 

The kits include an eye mask, socks, ear plug, toothbrush and toothpaste, an external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag.

As Saudia prepares for the upcoming summer season, the airline has added three destinations this month: Athens, Greece on June 5; and Malaga, Spain and Marrakech, Morocco on June 6.