SFDA launches ‘Healthy Food Strategy’

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.
Updated 24 September 2018
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SFDA launches ‘Healthy Food Strategy’

The Saudi Food and Drug Authority (SFDA) launched its “Healthy Food Strategy” at a ceremony on Sept. 12, held under the patronage of Minister of Health and SFDA Chairman Dr. Tawfiq Al-Rabiah.

A number of leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content in their products, and placing clear nutritional labels on them. 

The Healthy Food Strategy is in line with the Kingdom’s Vision 2030, which aims to reduce sugar, salt, saturated and trans fats in products, entice the country’s food manufacturers and importers to support that goal, list calories on menus in restaurants and cafes, and identify calorie-intake recommendations for individuals through a national survey that assesses the country’s nutritional status.

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.

“We are honored to partner with the SFDA and support its Healthy Food Strategy,” said Rocco Rinaldi, secretary general of the International Food and Beverage Alliance (IFBA). “All IFBA members operating in the GCC are committed to doing our part and this is reflected in our voluntary pledge on product reformulation, nutrition labeling, responsible marketing, and the promotion of a healthy lifestyle within communities.”


Shell KSA supports special needs children

The event organized by the Disabled Children’s Association was held on Nov. 12.
Updated 09 December 2018
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Shell KSA supports special needs children

Shell Saudi Arabia has announced the continuation of its sponsorship for the Disabled Children’s Association (DCA) art program for two years (2018-2019). The announcement, made at an event organized by the DCA on Nov. 12, is part of Shell Saudi Arabia’s ongoing support for children with special needs.

Since its establishment in 1981, the Disabled Children’s Association has become one of the largest institutions specialized in the care of children with special needs in the Arab world.

The program held last month promoted the skills and artworks of such children.

To mark the collaboration between the two organizations, Abdulrahman bin Abdul Aziz Al-Suwailim, vice chairman of the Disabled Children’s Association’s executive committee, presented a commemorative shield to Mohammed Al-Zomaia, Shell Saudi Arabia’s general manager for corporate development.

“At Shell, we believe in creating an inclusive culture where everyone can thrive. Today’s talent is more diverse than ever before. An inclusive environment is key to innovating, developing and retaining talent, and it begins with the youngest members of our communities,” said Al-Zomaia.

Shell has been active in the Kingdom for over seven decades and has a wide variety of social investment activities in the country, many of which are centered around youth empowerment, such as Shell Intilaaqah and FutbolNet.

Shell Intilaaqah aims to strengthen young people’s career options by enabling them to switch from being an employee to becoming an employer, or making the transition from seeking employment to creating employment. Shell’s trainees have set up 1,100 businesses, in addition to 500 existing small and medium businesses. Together, they created over 3,000 jobs. Shell Intilaaqah has been training Saudi entrepreneurs since 2010. Over the past years, Shell Intilaaqah trained, supported and mentored 10,000 Saudis — the majority of whom were women. 

Shell and Football Club (FC) Barcelona Foundation work together and use football to teach children the importance of values. The FutbolNet program is a 12-week football training course for children supported by dedicated coaches. Futbolnet aims to infuse values like respect, teamwork and commitment, which are key for the children to develop as happy, healthy and value-adding individuals.