Hosny’s El Badla marks a first for Egyptian cinema in Saudi Arabia

Clocking a screen time of 100 minutes and directed by Tamer Hosny, the film’s plot revolves around a college student. (Supplied)
Updated 20 September 2018
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Hosny’s El Badla marks a first for Egyptian cinema in Saudi Arabia

JEDDAH: Following on the heels of “Kaala” — the first Hindi film to be successfully screened in the Kingdom — Majid Al-Futtaim on Thursday held the first screening of an Egyptian film in Saudi Arabia with the action comedy hit, “El Badla.”
Clocking a screen time of 100 minutes and directed by Tamer Hosny, the film’s plot revolves around a college student — played by Hosny himself — who attends a costume party dressed as a police officer. Hosny soon finds himself in a tricky situation after his plan backfires and he becomes the subject of a criminal investigation for false impersonation.
Cameron Mitchell, CEO of Majid Al-Futtaim Cinemas, said that Egypt’s rich history of producing quality entertainment has led to a high demand for Egyptian films, not only in Saudi Arabia but across the region as well. 
“We are proud to be the first operator that brings Egyptian content to the Kingdom of Saudi Arabia, and we will continue to offer a range of movies that appeal to a variety of cultures that we cater to,” Mitchell said.
The Kingdom lifted a decades-long ban on screening films by opening its first cinema on April 18.


“World’s largest book sale” comes to Middle East at giant hangar in Dubai

Updated 18 October 2018
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“World’s largest book sale” comes to Middle East at giant hangar in Dubai

  • The Big Bad Wolf Book Sale, launched in Kuala Lumpur in 2009, has since regularly toured Asian cities
  • Organizers hope to attract as many as 300,000 visitors during 11 days in Dubai
DUBAI: A gargantuan touring book sale that touts itself as the world’s largest is making its first stop in the Middle East, filling a huge hangar in Dubai with stacks of 3 million discounted books, open around the clock.
The Big Bad Wolf Book Sale, launched in Kuala Lumpur in 2009, has since regularly toured Asian cities including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Organizers hope to attract as many as 300,000 visitors during 11 days in Dubai.
Founder Andrew Yap said he expects the sheer number of books will lure in punters.
“In a mature market like Dubai, this will give variety to readers,” he told Reuters.
Roudha Al Marri, an Emirati co-author of a guide to life in the UAE whose own book was on sale at the fair, said a city such as Dubai needed such an event to help spur reading among a “tablet generation” preoccupied with screens.
“To hold a book, smell it, to return us to more beautiful days, to throw us into mazes of stories. Every generation needs this,” she said.