Where We Are Going Today: Brain Freeze

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Brain Freeze food trucks are becoming ubiquitous in Saudi Arabia. (Facebook photo)
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Brain Freeze food trucks are becoming ubiquitous in Saudi Arabia. (Instagram photo)
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Brain Freeze food trucks are becoming ubiquitous in Saudi Arabia. (Instagram photo)
Updated 21 September 2018
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Where We Are Going Today: Brain Freeze

JEDDAH: “You can’t buy happiness, but you can buy ice cream and that’s pretty much the same thing.” If that strikes a chord with you, then you will be delighted with Brain Freeze, a food truck that serves floats, soft-serve and ice cream with unique flavors and delicious toppings that will have you returning again and again.

The most popular flavors of ice cream include lotus, cereal milk, lemon and cheesecake, and the pineapple float is also a favorite.

I decided to try the vanilla soft serve, with cereal and Ovomaltine crunchy spread as toppings — and I was not disappointed.

Not only was the ice cream delicious, but the staff were very cheerful and friendly and provided excellent service.

A visit to Brain Freeze on Al-Kayyal street, Jeddah, is sure to satisfy your sweet tooth.


What We Are Reading Today: The Proof and the Pudding by Jim Henle

Updated 21 October 2018
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What We Are Reading Today: The Proof and the Pudding by Jim Henle

  • Pleasurable and lighthearted, The Proof and the Pudding is a feast for the intellect as well as the palate

Tie on your apron and step into Jim Henle’s kitchen as he demonstrates how two equally savory pursuits — cooking and mathematics — have more in common than you realize. A tasty dish for gourmets of popular math, The Proof and the Pudding offers a witty and flavorful blend of mathematical treats and gastronomic delights that reveal how life in the mathematical world is tantalizingly similar to life in the kitchen.

Take a tricky Sudoku puzzle and a cake that fell. Henle shows you that the best way to deal with cooking disasters is also the best way to solve math problems. Or take an L-shaped billiard table and a sudden desire for Italian potstickers. He explains how preferring geometry over algebra (or algebra over geometry) is just like preferring a California roll to chicken tikka masala. Do you want to know why playfulness is rampant in math and cooking? Or how to turn stinky cheese into an awesome ice cream treat? It’s all here: original math and original recipes plus the mathematical equivalents of vegetarianism, Asian fusion, and celebrity chefs.

Pleasurable and lighthearted, The Proof and the Pudding is a feast for the intellect as well as the palate. Jim Henle is the Myra M. Sampson Professor of Mathematics and Statistics at Smith College. His books include Sweet Reason: A Field Guide to Modern Logic and Calculus: The Language of Change. He lives in Northampton, Massachusetts.