New Hyundai Santa Fe cares for its passengers

The new fourth-generation Santa Fe.
Updated 23 September 2018
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New Hyundai Santa Fe cares for its passengers

Hyundai is aiming to set a new benchmark in the SUV market with the launch of the new fourth-generation Santa Fe by offering customers modern design, innovative technology, and the latest safety features.

According to the carmaker, since the launch of its first generation in 2000, the Santa Fe has firmly established itself as a customer favorite, and an icon for the Hyundai brand. 

The design of the fourth-generation Santa Fe connects with Hyundai’s new SUV family look. It displays a modern appearance complemented by the Composite Light, a design comprising slim LED Daytime Running Lights (DRL) positioned on top of the LED headlights, and the signature Cascading Grille. The exterior design is characterized by a powerful wide stance and an athletic, bold look.

A dynamic side view is enhanced by a sleek roof line, creating the impression of stability. The full-length character line running from the headlights to the taillights forms a fluid design and again adds stability and elegance. The rear creates a confident stance with a striking bumper design and unique tail lights. The upper rear lamp is comprised of LEDs, and indicator, reversing light and fog lights are integrated in the rear bumper.

The Santa Fe has a refined and ergonomic interior architecture, integrating high-technology components into what almost feels like a dual cockpit layout. For optimized visibility, the floating-type touchscreen is set high. A full head-up display (HUD) projects essential driving information on the windshield, allowing faster recognition while keeping the driver’s attention on the road ahead. 

The HUD supports driving safety by displaying information such as speed, navigation commands and fuel level, as well as alerts from active safety and driving assistance features.

Drivers and front passengers will enjoy the support of the electric extendable seat cushions, offering ten different positions. In the second row, legroom is increased by 38 mm and the seat is 18 mm higher. 

The visibility to the rear is improved by the larger rear quarter glass (plus 41 percent) and higher second- and third-row openness.

“The fourth generation Santa Fe sets a new standard for design and passenger comfort, offering appealing looks and a wide range of convenience features, all optimized to be simple and intuitive to use,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. 

“It takes those elements that have made previous generations so popular with customers, and enhances them to create the most advanced, and most spacious Santa Fe yet.” 

He added: “The Hyundai Santa Fe sets the safety of you and your family as its highest priority. Our latest innovations care for passengers even when the car is stopped — such as the Rear Occupant Alert, which warns drivers that they may be leaving a child unattended in one of the rear seats, and Safety Exit Assist, which is designed to prevent children stepping out of the vehicle into the path of passing traffic.”


MCIT, Huawei launch Kingdom’s first IoT Lab

Updated 10 December 2018
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MCIT, Huawei launch Kingdom’s first IoT Lab

The Ministry of Communications and Information Technology (MCIT) and Huawei have announced the launch of the Kingdom’s first Internet of Things (IoT) lab and a fund of $1 million to support Saudi entrepreneurs. The announcement was made during the Huawei Day 2018 event held at The Ritz-Carlton, Riyadh.

The event was attended by Dr. Sulaiman Mirdad, minister adviser for IT industry development; Dennis Zhang, CEO of Huawei Saudi Arabia; and other representatives, including senior government officials, IT leaders and professionals.

The new lab will be located at Huawei’s innovation center in Riyadh and aims to provide entrepreneurs with a platform to innovate IoT applications, which will directly target the most important vertical sectors to the Kingdom.

This joint initiative between MCIT and Huawei is expected to boost the development of products and applications and promote an open and participatory IoT ecosystem. The new IoT lab is the first such innovation and development joint lab in Saudi Arabia. 

Under this cooperation, Huawei has also made available $1 million of funding to developers to accelerate the adoption of IoT in the Kingdom.

IoT development and innovation have transformed traditional industries and daily life. As hundreds of millions of IoT devices will be used for innovative services, the technology has a key role to play in digitalization across industries. Yet currently there is not much IoT adoption in Saudi Arabia, and there is a shortage in local skills and funding necessary to drive the sector forward. The lab is intended to bridge this gap, and ultimately to drive forward the Kingdom’s digital transformation forward and assist the leadership in achieving their vision of building a knowledge economy, in line with Saudi Vision 2030 and the National Transformation Plan 2020.

Dr. Ahmed Altheneyan, deputy minister for technology and digital capacities at MCIT, said: “We are proud to launch the Kingdom’s first IoT lab and fund with our partner Huawei, believing as we do that this initiative will help to promote ICT innovation and entrepreneurship ecosystem, accelerate the adoption of emerging technology within the Kingdom, and support in developing the skillset and technology necessary to enable our vision and national transformation plan.”

Huawei Saudi Arabia CEO Zhang said: “Saudi Vision 2030 calls for the development of the Kingdom into an innovative and globally competitive economy through digital transformation, and our aim at Huawei is to support the success of this vision. 

We are committed to open innovation and collaboration to promote the IoT sector here in Saudi Arabia and we see the launch of this lab as another milestone in our strategic partnership with MCIT.”