New Hyundai Santa Fe cares for its passengers

The new fourth-generation Santa Fe.
Updated 23 September 2018
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New Hyundai Santa Fe cares for its passengers

Hyundai is aiming to set a new benchmark in the SUV market with the launch of the new fourth-generation Santa Fe by offering customers modern design, innovative technology, and the latest safety features.

According to the carmaker, since the launch of its first generation in 2000, the Santa Fe has firmly established itself as a customer favorite, and an icon for the Hyundai brand. 

The design of the fourth-generation Santa Fe connects with Hyundai’s new SUV family look. It displays a modern appearance complemented by the Composite Light, a design comprising slim LED Daytime Running Lights (DRL) positioned on top of the LED headlights, and the signature Cascading Grille. The exterior design is characterized by a powerful wide stance and an athletic, bold look.

A dynamic side view is enhanced by a sleek roof line, creating the impression of stability. The full-length character line running from the headlights to the taillights forms a fluid design and again adds stability and elegance. The rear creates a confident stance with a striking bumper design and unique tail lights. The upper rear lamp is comprised of LEDs, and indicator, reversing light and fog lights are integrated in the rear bumper.

The Santa Fe has a refined and ergonomic interior architecture, integrating high-technology components into what almost feels like a dual cockpit layout. For optimized visibility, the floating-type touchscreen is set high. A full head-up display (HUD) projects essential driving information on the windshield, allowing faster recognition while keeping the driver’s attention on the road ahead. 

The HUD supports driving safety by displaying information such as speed, navigation commands and fuel level, as well as alerts from active safety and driving assistance features.

Drivers and front passengers will enjoy the support of the electric extendable seat cushions, offering ten different positions. In the second row, legroom is increased by 38 mm and the seat is 18 mm higher. 

The visibility to the rear is improved by the larger rear quarter glass (plus 41 percent) and higher second- and third-row openness.

“The fourth generation Santa Fe sets a new standard for design and passenger comfort, offering appealing looks and a wide range of convenience features, all optimized to be simple and intuitive to use,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. 

“It takes those elements that have made previous generations so popular with customers, and enhances them to create the most advanced, and most spacious Santa Fe yet.” 

He added: “The Hyundai Santa Fe sets the safety of you and your family as its highest priority. Our latest innovations care for passengers even when the car is stopped — such as the Rear Occupant Alert, which warns drivers that they may be leaving a child unattended in one of the rear seats, and Safety Exit Assist, which is designed to prevent children stepping out of the vehicle into the path of passing traffic.”


Hyundai Motor Park offers a day out for families

The custom-built track has obstacles/props simulating real-life scenarios, from paying for petrol to watching drive-in movies.
Updated 23 October 2018
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Hyundai Motor Park offers a day out for families

Women in Saudi Arabia are being encouraged to get behind the wheel at a series of fun, informative events being held over the next two months.

Hyundai Motor Park 2018 will enable females with driving licenses to test-drive one of five models on a custom-built track complete with obstacles/props simulating real-life scenarios, from paying for petrol to watching drive-in movies. 

Non-drivers, husbands, and children will also be catered to with food and entertainment.

“We hope Hyundai Motor Park 2018 will boost women’s confidence and enthusiasm about the prospect of being able to drive in Saudi Arabia,” said Mike Song, head of Hyundai Middle East and Africa.

“The fun, informative sessions have been designed to address some of the most common concerns among new and infrequent drivers, such as a fear of involvement in accidents.” 

The motor park will provide education about road safety and highlight some of the technological advances that are making motoring safer. It will include a driving track featuring props that mimic real-life situations on the road, but in a secure environment. During the test-drive, motorists will navigate activities such as ordering food at a drive-through restaurant, refueling at a gas station, and finding a parking space at a mall while avoiding common hazards such as abandoned trolleys. At the end of the session, they will park in front of a “drive-in” cinema and receive an individual evaluation of their driving, plus tips.

Five Hyundai models will be available to try out. A professional driving instructor will demonstrate the vehicles’ key features, then accompany each participant on a 20-minute test-drive of the vehicle of her choice. Women who have yet to obtain their driving licenses need not miss out on the experience. They will be invited to ride in the vehicle of their choice while an instructor leads them around the course.

Each participant will be introduced to pertinent road safety topics, such as hazard perception, parking, and basic defensive driving to avoid dangerous situations. 

Hyundai Motor Park 2018 offers fun for all the family, plus five food trucks. Children will learn about how cars work by building their own model engines; other entertainment will include quizzes, a giant game of Jenga, and a session on Korean handicrafts, a collaboration with Korea Tourism Organization. 

Hyundai Motor Park 2018 will take place in Dammam from Oct. 31 to Nov. 3, in Riyadh from Nov. 14 to 17, and Jeddah from Dec. 17 to 20.