Taajeer Group displays latest MG models in Taif

Taajeer Group displays all MG models available in the Saudi market.
Updated 23 September 2018
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Taajeer Group displays latest MG models in Taif

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, is showcasing the company’s latest models to visitors at an event at the Taif International Mall. The three-month show, which runs from September until November, is one of the most important events in Taif.

Taajeer Group is displaying all MG models available in the Saudi market, giving an opportunity to the public to familiarize themselves with the latest technologies and features offered by the auto brand.

Throughout the show days, Taajeer will display the entire lineup of MG’s sedans and SUV models, including MG 360, the economic and medium-sized sedan, and MG GS, the SUV car designed for on/off road performance, as well as the newly launched sports model, and the MG RX5, in addition to the sports car model MG ZS. 

MG pavilion is strategically located at the Taif International Mall, and is enjoying a daily turnout of hundreds of visitors.

The pavilion is manned by the company’s professional marketers who are on hand to educate visitors on Taajeer Group’s sale offers and after-sales services. The company has also launched a contest, the winner of which will take home a car as the grand prize.

Hazm Jamjoom, COO of Taajeer Group, said: “It is a joy to be in the city of Taif, close to our customers and fans while they shop with their families in the most important commercial centers in the city. The event gives them an opportunity to acquaint themselves with the advanced MG cars, fully fitted with the latest technologies in the automotive industry. 

Our participation in this event comes within the general framework of our strategy associated with marketing campaigns in different cities and regions around Saudi Arabia to promote this distinctive car brand.”


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”