Taajeer Group displays latest MG models in Taif

Taajeer Group displays all MG models available in the Saudi market.
Updated 23 September 2018
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Taajeer Group displays latest MG models in Taif

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, is showcasing the company’s latest models to visitors at an event at the Taif International Mall. The three-month show, which runs from September until November, is one of the most important events in Taif.

Taajeer Group is displaying all MG models available in the Saudi market, giving an opportunity to the public to familiarize themselves with the latest technologies and features offered by the auto brand.

Throughout the show days, Taajeer will display the entire lineup of MG’s sedans and SUV models, including MG 360, the economic and medium-sized sedan, and MG GS, the SUV car designed for on/off road performance, as well as the newly launched sports model, and the MG RX5, in addition to the sports car model MG ZS. 

MG pavilion is strategically located at the Taif International Mall, and is enjoying a daily turnout of hundreds of visitors.

The pavilion is manned by the company’s professional marketers who are on hand to educate visitors on Taajeer Group’s sale offers and after-sales services. The company has also launched a contest, the winner of which will take home a car as the grand prize.

Hazm Jamjoom, COO of Taajeer Group, said: “It is a joy to be in the city of Taif, close to our customers and fans while they shop with their families in the most important commercial centers in the city. The event gives them an opportunity to acquaint themselves with the advanced MG cars, fully fitted with the latest technologies in the automotive industry. 

Our participation in this event comes within the general framework of our strategy associated with marketing campaigns in different cities and regions around Saudi Arabia to promote this distinctive car brand.”


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”