Taajeer Group displays latest MG models in Taif

Taajeer Group displays all MG models available in the Saudi market.
Updated 23 September 2018
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Taajeer Group displays latest MG models in Taif

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, is showcasing the company’s latest models to visitors at an event at the Taif International Mall. The three-month show, which runs from September until November, is one of the most important events in Taif.

Taajeer Group is displaying all MG models available in the Saudi market, giving an opportunity to the public to familiarize themselves with the latest technologies and features offered by the auto brand.

Throughout the show days, Taajeer will display the entire lineup of MG’s sedans and SUV models, including MG 360, the economic and medium-sized sedan, and MG GS, the SUV car designed for on/off road performance, as well as the newly launched sports model, and the MG RX5, in addition to the sports car model MG ZS. 

MG pavilion is strategically located at the Taif International Mall, and is enjoying a daily turnout of hundreds of visitors.

The pavilion is manned by the company’s professional marketers who are on hand to educate visitors on Taajeer Group’s sale offers and after-sales services. The company has also launched a contest, the winner of which will take home a car as the grand prize.

Hazm Jamjoom, COO of Taajeer Group, said: “It is a joy to be in the city of Taif, close to our customers and fans while they shop with their families in the most important commercial centers in the city. The event gives them an opportunity to acquaint themselves with the advanced MG cars, fully fitted with the latest technologies in the automotive industry. 

Our participation in this event comes within the general framework of our strategy associated with marketing campaigns in different cities and regions around Saudi Arabia to promote this distinctive car brand.”


Bosch opens flagship store in Jeddah

Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.