Betty Crocker bakes cake to help Saudi Arabia to break world record

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To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic. (Betty Crocker)
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To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic. (Betty Crocker)
Updated 23 September 2018
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Betty Crocker bakes cake to help Saudi Arabia to break world record

  • The cake was unveiled on Sunday at Al-Andalus Mall in Jeddah
  • It measured 112 square-meters with approximately 19,600 Betty Crocker mug cakes to make it

JEDDAH: To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic in collaboration with Panda Retail Company, the leading grocery retailer in the region.
The cake was unveiled on Sunday at Al-Andalus Mall in Jeddah, measuring 112 square-meters with approximately 19,600 Betty Crocker mug cakes. It took 30 bakers almost 8 hours to create the marvelous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as the Largest mug cake mosaic ever.
“We are proud to be able to garner a world record for the 2nd year consecutively, and we would like to congratulate King Salman and Crown Prince Mohammed Bin Salman and all the people of Saudi on their 88th National Day. The idea of baking the Largest mug cake mosaic marks our appreciation and admiration to the remarkable achievements of the Saudi nation as we are strongly committed to support the dreams and ambitions of the Saudi Youth,” said Ali Shaikh, Commercial Director General Mills in the Middle East.
To conform with Guinness World Records guidelines, the Largest mug cake mosaic had to meet specific requirements set by the organization. The mosaic had to measure 112 square meters or above in order to break the Guinness World Records title. The event was attended by General Mills and Panda executives, as well as by Guinness World Records officials.
After the record was confirmed, the cake was distributed to visitors at Al-Andalus Mall and also was delivered to a non-profit organization “Saudi Food Bank.”


Riyadh to host forum to observe World Heritage Day next year

Riyadh hosts the sixth National Urban Heritage Forum in April with its focus on investment opportunities in the urban heritage. (Reuters)
Updated 19 October 2018
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Riyadh to host forum to observe World Heritage Day next year

  • Forum will encourage private investment to capitalize on the country’s rich urban heritage
  • Saudi Commission for Tourism and National Heritage hosts the forum each year in a different part of the Kingdom

RIYADH: The Saudi capital will host the sixth National Urban Heritage Forum (NUHF) next April to coincide with World Heritage Day, with its focus on investment opportunities in urban heritage.

“The four-day National Built Heritage Forum will be launched in Riyadh on April 15,” said Majed Alshadeed, a spokesman for the Saudi Commission for Tourism and National Heritage (SCTH), on Thursday, adding that the forum will culminate on April 18, World Heritage Day. World Heritage Day is celebrated every year on April 18 with the aim of preserving the human heritage and recognizing the efforts of the relevant organizations in the field.

Organized by SCTH under the umbrella of the Custodian of the Two Holy Mosques Cultural Heritage Program, the 6th forum will encourage private investment to capitalize on the country’s rich urban heritage.

The forum will look at developing business models in the management and development of — and investment in — urban heritage sites, as well as the development of crafts and handicrafts.

The heritage forum is organized each year by the SCTH in a different province in collaboration with the relevant governorates, municipalities and local universities, following the recommendations of the first International Conference for Urban Heritage in the Islamic Countries, which was held in Riyadh in 2010.

The first session of the NUHF was organized in Makkah province, the second in the Eastern Province, the third in Madinah province, the fourth in Asir province and the fifth in Al-Qassim province.

Next year’s forum seeks to invest the expertise, knowledge and experience that the SCTH has gained and transfer it to the four economic sectors working in urban heritage. These sectors are construction, restoration and contracting, site operation, human resources development, and services and industries related to urban heritage.

The forum will include the distribution of prizes to the projects winning the Prince Sultan bin Salman Urban Heritage Awards, exhibitions, scientific sessions, workshops and business meetings with Saudi and international experts and consultants to discuss investment opportunities in urban heritage. There will also be a specialized expo for companies and institutions working in the sectors of the economics of architectural heritage, restoration and engineering consultancy.