Saudia replaces Apple as top brand among KSA millennials 

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Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps. (Courtesy Saudia)
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Updated 24 September 2018
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Saudia replaces Apple as top brand among KSA millennials 

  • Facebook falls out of favour among Kingdom’s Youth, YouGov survey finds
  • Technology giant Apple fell to No. 3 in the top 10 brands this year

LONDON: The national airline Saudia has knocked Apple off the top spot as the brand Saudi millennials are most likely to talk about positively with their friends and family, according to a new survey.

Tech giant Apple fell to No. 3 in the top 10 brands this year, while social networking site Facebook failed to even rank at all, according to research compiled by YouGov.

Consumer electronics brand Samsung also saw its popularity decrease, dropping to eighth place this year. 

Brands that saw an improvement in their reputation included the Saudi fast-food chain Al Baik which came in at No. 6, while the real estate group Bin Laden and Saudi beverage brand Almarai made their debut in the top 10, ranking at spot nine and 10 respectively. 

Other drink brands including Aquafina, Fanta, Sprite and Diet Pepsi also saw improvements in their brand perception, the research found. 

The rankings are based on responses collected online from 18 to 34-year-olds over the last year to discover the brands they have discussed positively either in person or online. 

"The top 10 list has a mix of travel and airline brands, consumer brands, financial services and real estate brands. These brands have managed to harness the power of word of mouth and have been successful in shaping a positive brand image,” said Scott Booth, head of YouGov BrandIndex in the Middle East and North Africa. 

Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps such as Facebook messenger, WhatsApp and iMessage for onboard guests. 

It is said to be the first airline in Europe, Middle East Africa and Asia to introduce complementary social media messaging on flights, according to a statement issued on Sept. 16.

 

 


Abraaj founder’s extradition hearing adjourned

Updated 18 April 2019
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Abraaj founder’s extradition hearing adjourned

  • The US alleges that Arif Naqvi and his firm raised money for the Abraaj Growth Markets Health Fund, collecting more than $100 million over three years from US-based charities and investors
  • According to the SEC’s complaint, Naqvi misappropriated money from the health fund and commingled the assets with corporate funds of Abraaj Investment Management

LONDON: A case in a London court to extradite Arif Naqvi, the founder of collapsed private equity firm Abraaj, to the US on fraud charges was adjourned until April 26, a court official said on Thursday.
The official said that a former managing partner of Dubai-based Abraaj, Sev Vettivetpillai, had also been arrested and was facing a US extradition request linked to the same charges.
While at Abraaj, Vettivetpillai was head of impact investing in a role that oversaw the firm’s troubled health care fund. Abraaj’s executives are facing US charges that they defrauded investors, including the Bill & Melinda Gates Foundation.
The US Securities and Exchange Commission alleges that Naqvi and his firm raised money for the Abraaj Growth Markets Health Fund, collecting more than $100 million over three years from US-based charities and other US investors.
According to the SEC’s complaint, Naqvi misappropriated money from the health fund and commingled the assets with corporate funds of Abraaj Investment Management and its parent company, and used it for purposes unrelated to the health fund.
Naqvi pleaded innocent last week in a statement released through a PR firm.
He was arrested in the UK earlier this month, while managing partner Mustafa Abdel-Wadood was arrested at a New York hotel, Assistant US Attorney Andrea Griswold told a Manhattan federal court on April 11.