Startup of the Week: Purple Brain to raise media standards

Updated 25 September 2018
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Startup of the Week: Purple Brain to raise media standards

  • Purple Brain is mainly focused into the commercial world, which is tough and competitive, not only here but worldwide

JEDDAH: Purple Brain in Jeddah is a production and content house whose services range from illustration and animation to writing and producing films and commercials.
It was founded in March, 2017 by Otbah Rayess and cofounder Maria Mahdaly after the success of a campaign they have created together, and won awards on “Try Local”, films made in collaboration with Destination KSA. The two realized that there is a high demand for content in the region, and more so now in Saudi Arabia.
Rayess said that Purple Brain was born in line with Saudi Vision 2030. “Purple Brain works closely with a lot of entities to develop beautiful and unique content from Saudi Arabia to the world, which is perfectly aligned with the vision to improve and change the image of the country into a better, more advanced one.
“The company always aims to produce local content with international standards, as we truly believe that this country has so much to offer and so many stories to tell, and we are just here to bridge and connect with the world through stories and visual content,” he told Arab News.
What makes Purple Brain stand out from other media production companies in commercials is their storytelling style.
“Purple Brain is mainly focused into the commercial world, which is tough and competitive, not only here but worldwide. We aim to be known and recognized for our unique storytelling style in commercials. Therefore, we try to always produce content that is story-driven and treated like short narratives. Even if it’s presented in just a picture.”
Purple Brain have participated in the “Colors of Saudi Arabia Forum,” a photo and video contest organized by the Saudi Commission for Tourism and National Heritage (SCTH), and won first place two years in a row for the campaign “Try Local” in 2016 and 2017. “The two winning films highlighted stories of foreigners experiencing both Jeddah and Riyadh through a beautiful, rich and very local journey,” Rayess said.
They have produced a couple of short films. One, “About Her,” is a 15-minute narrative that tells the story of a 60-year-old writer lost between his real world and his fictional world. The film was screened at Warner Bros. Studios in Los Angeles, and also in Jeddah.
Rayess and Mahdaly have also worked on other campaigns for SCTH, and for the Saudi Telecom Company (STC), Nahdi Medical Co. and other clients.
Purple Brain aims to revolutionize and raise standards in media and content in the region.
“We are aiming to produce long narratives and features with very high standards in the near future. Hopefully that would not only get us recognized globally but also have a huge impact on so many lives. We believe that we have a strong, very powerful, tool, and we have to make sure to use it well and help make this world a better place,” Rayess said.
Purple Brain content can been seen at www.purplebrain.co.


New E! channel reality show follows women across the Mideast

Updated 15 December 2018
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New E! channel reality show follows women across the Mideast

DUBAI: US TV channel E! is set to premiere a new show about the Middle East’s female entrepreneurs on Dec. 23. Here are six of the stars who will feature in “Generation M.E.”

Dana Al-Tuwarish
The Kuwaiti influencer and entrepreneur will host the show and is already a well-known name in the region with her two million Instagram followers and numerous beauty ventures.
Arwa Al-Banawi
The Saudi designer launched her own fashion line in 2015 and recently made headlines when Will Smith and his son, Jaden, popped into her Dubai Design District showroom for a visit in October.
Tara Khattar
The New York-based Lebanese chef is a fast-rising star on the culinary scene and at just 25-years-old has already appeared on “Top Chef France.”
Manal Rostom
In May, the Egyptian marathon-runner and mountaineer became the first Arab woman to be featured on the Global Nike+ Run Club App.
Joelle Mardinian
The Lebanese beauty entrepreneur launched her chain salon Maison de Joelle in 2008 and it now has branches in Dubai, Abu Dhabi, Al Ain, Riyadh, Jeddah, Doha, Tunisia and Kurdistan.
Hanan Mazouzi
The Algerian car-lover founded the UAE’s first women-only supercar club, the Arabian Gazelles, and has been featured in everything from CNN to Vogue magazine.