Digital signage industry in KSA to gain market share

Sunil Purushothaman, general manager of Masonlite.
Updated 25 September 2018

Digital signage industry in KSA to gain market share

According to industry experts International Expo-Consults (IEC), Masonlite and LG, digital signage offers huge opportunities for growth in Saudi Arabia and the MENA region. The digital signage market in this region is a very mature digital network. Unlike most industries where technology is being imported from the rest of the world, many digital signage strategy concepts, designs and initiatives are coming from the region. IEC is the organizer of the largest signage, graphics and imaging exhibition in the MENA region — SGI Dubai.
Sunil Purushothaman, general manager, Masonlite, said: “Digital signage gives more mileage than static signs and therefore plays an important part in drawing the attention of customers.
“Whether it is kiosks or wall screens, digital signage has such an impact on the viewer that, it leaves a long-lasting impression and conveys the message in a most effective manner.”
Digital signage uses less power compared to conventional signage and emits less pollution. Digital signage powered by solar panels will be the ultimate achievement for the future.”

Shell KSA supports special needs children

The event organized by the Disabled Children’s Association was held on Nov. 12.
Updated 09 December 2018

Shell KSA supports special needs children

Shell Saudi Arabia has announced the continuation of its sponsorship for the Disabled Children’s Association (DCA) art program for two years (2018-2019). The announcement, made at an event organized by the DCA on Nov. 12, is part of Shell Saudi Arabia’s ongoing support for children with special needs.

Since its establishment in 1981, the Disabled Children’s Association has become one of the largest institutions specialized in the care of children with special needs in the Arab world.

The program held last month promoted the skills and artworks of such children.

To mark the collaboration between the two organizations, Abdulrahman bin Abdul Aziz Al-Suwailim, vice chairman of the Disabled Children’s Association’s executive committee, presented a commemorative shield to Mohammed Al-Zomaia, Shell Saudi Arabia’s general manager for corporate development.

“At Shell, we believe in creating an inclusive culture where everyone can thrive. Today’s talent is more diverse than ever before. An inclusive environment is key to innovating, developing and retaining talent, and it begins with the youngest members of our communities,” said Al-Zomaia.

Shell has been active in the Kingdom for over seven decades and has a wide variety of social investment activities in the country, many of which are centered around youth empowerment, such as Shell Intilaaqah and FutbolNet.

Shell Intilaaqah aims to strengthen young people’s career options by enabling them to switch from being an employee to becoming an employer, or making the transition from seeking employment to creating employment. Shell’s trainees have set up 1,100 businesses, in addition to 500 existing small and medium businesses. Together, they created over 3,000 jobs. Shell Intilaaqah has been training Saudi entrepreneurs since 2010. Over the past years, Shell Intilaaqah trained, supported and mentored 10,000 Saudis — the majority of whom were women. 

Shell and Football Club (FC) Barcelona Foundation work together and use football to teach children the importance of values. The FutbolNet program is a 12-week football training course for children supported by dedicated coaches. Futbolnet aims to infuse values like respect, teamwork and commitment, which are key for the children to develop as happy, healthy and value-adding individuals.