Sued by Starbucks, Indian coffee chain changes name

An Indian coffee shop chain rhyming with Starbucks and with a similar logo. (Photo courtesy: Facebook/Sardarbuksh Coffee & Co.)
Updated 28 September 2018
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Sued by Starbucks, Indian coffee chain changes name

  • An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant
  • Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against “SardarBuksh,”

NEW DELHI: An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant, the Indian firm said Friday.
Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against “SardarBuksh,” which has 25 shops in New Delhi, in July.
“Our name rhymed with Starbucks which is why the court has ruled (on Thursday) in their favor,” Sanmeet Singh Kalra, co-founder of SardarBuksh, told AFP.
His company has agreed to change the name to the not-particularly-different “Sardarji-Bakhsh” within two months.
But Kalra said that his logo, which like Starbuck’s is a circle of green and black with a figure at the center — albeit a man in a turban and not a mermaid — will not change.
Harish Bijoor, a branding consultant, said that Indian firms often use names that are similar to well-known multinational brands.
“Such imitators have limited ambition and they enjoy their moment of limelight of having ambushed an iconic brand in India,” Bijoor told AFP.
In 2015, US fast food giant Burger King reportedly took a street vendor in the northern city of Ludhiana to court for using the name “Mr Singh Burger King.”
Indian chain “Burger Singh” has been left alone, however, opening 20 outlets in India with plans to expand into the British market, according to media reports.
“Singh” is a commonly used last name in India’s Hindu and Sikh communities.


Keira Knightley film calls for unity in divided times

Updated 19 February 2019
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Keira Knightley film calls for unity in divided times

  • The film is set during the reconstruction of post WWII Germany
  • The port city of Hamburg suffered a devastating bombing raid by the Allied forces in July 1943

LONDON: Keira Knightley said her new film “The Aftermath,” set in the bombed-out ruins of Hamburg just after the end of the Second World War, had important lessons on building bridges that were very relevant for today’s divided societies.
The romantic drama sees Knightley play Rachael Morgan, who moves to Germany to be with her husband, a British colonel who has a leading role in the reconstruction effort in Hamburg. They move in with a German widower and his troubled daughter.
Her co-stars, Australian Jason Clarke who plays her husband Lewis and Swedish Alexander Skarsgard, who plays a German architect also attended the world premiere at London’s Picturehouse Central on Monday.
“It’s very relevant for now. It’s about building bridges, it’s about how we see each other as human beings and we don’t demonize each other and that’s obviously something that we need to do right now,” Knightley said.
The port city of Hamburg suffered a devastating bombing raid by the Allied forces in July 1943, known as “Operation Gomorrah,” that killed some 40,000 people and caused the destruction of swathes of the city.
“I knew nothing about the rebuilding of Germany ... I haven’t thought about how unbelievably difficult it must have been to not only physically rebuild these places but also mentally for English and German people ... who had been enemies, who had literally killed each other for six years, to suddenly forgive and move forward,” Knightley said.
Clarke said: “We’ve benefited so much from the Lewis Morgans who put Europe together ... guys like him built it up and made Germany and Europe what it is today, we all stand on the threshold of wanting to tear it down.”
“The Aftermath” opens in cinemas in Britain on March 1, and in the United States on March 15.