Sued by Starbucks, Indian coffee chain changes name

An Indian coffee shop chain rhyming with Starbucks and with a similar logo. (Photo courtesy: Facebook/Sardarbuksh Coffee & Co.)
Updated 28 September 2018
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Sued by Starbucks, Indian coffee chain changes name

  • An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant
  • Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against “SardarBuksh,”

NEW DELHI: An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant, the Indian firm said Friday.
Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against “SardarBuksh,” which has 25 shops in New Delhi, in July.
“Our name rhymed with Starbucks which is why the court has ruled (on Thursday) in their favor,” Sanmeet Singh Kalra, co-founder of SardarBuksh, told AFP.
His company has agreed to change the name to the not-particularly-different “Sardarji-Bakhsh” within two months.
But Kalra said that his logo, which like Starbuck’s is a circle of green and black with a figure at the center — albeit a man in a turban and not a mermaid — will not change.
Harish Bijoor, a branding consultant, said that Indian firms often use names that are similar to well-known multinational brands.
“Such imitators have limited ambition and they enjoy their moment of limelight of having ambushed an iconic brand in India,” Bijoor told AFP.
In 2015, US fast food giant Burger King reportedly took a street vendor in the northern city of Ludhiana to court for using the name “Mr Singh Burger King.”
Indian chain “Burger Singh” has been left alone, however, opening 20 outlets in India with plans to expand into the British market, according to media reports.
“Singh” is a commonly used last name in India’s Hindu and Sikh communities.


Japan’s ‘Uncle Olympics’ fan dies just short of 2020 Games

Naotoshi Yamada, above, was planning to attend the Summer Olympic Games in Tokyo in 2020. (Reuters/File)
Updated 18 March 2019
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Japan’s ‘Uncle Olympics’ fan dies just short of 2020 Games

  • The man attended all summer games since 1964
  • He often wore a golden hat when he attended the games

TOKYO: A Japanese Olympic mega-fan who attended every summer games since Tokyo in 1964 has died, just over a year before his home city was to host its second Olympics.
Tokyo businessman Naotoshi Yamada, 92, who died on March 9 from heart failure, was a national celebrity in his own right with his repeated, gleeful appearances in Olympic stands.
“Uncle Olympics,” as he came to be known, was an omnipresent fixture for Japanese TV watchers cheering on the Japan team at the “Greatest Show On Earth.”
Often sporting a gold top hat, kimono, and a beaming smile, Yamada also became a darling of the international media.
“After 92 years of his life spent cheering, Naotoshi Yamada, international Olympic cheerleader, was called to eternal rest on March 9, 2019,” said his web site, managed by a firm he founded.
Born in 1926, Yamada built a successful wire rope manufacturing business, and also expanded his portfolio to include the hotel and real estate sectors.
But away from work, his passion was for sport, particularly the Olympics.
He did not miss a summer games since 1964, taking in Mexico City, Munich, Montreal, Moscow, Los Angeles, Seoul, Barcelona, Atlanta, Sydney, Athens, Beijing, London and Rio de Janeiro.
For good measure, he also attended the winter games when it rolled into Nagano in 1998, and told local media of his strong desire to attend the 2020 Tokyo Games.
Yamada saw the first Tokyo Olympics when he was 38.
But his passion was truly ignited during the 1968 Mexico City Games, according to his website.
He donned a kimono and a sombrero hat and loudly cheered for a Mexican 5000-meter runner, mistaking him for a Japanese athlete.
Local spectators embraced the scene and loudly cheered for Japanese athletes in return, leading to an electrifying show of support that went beyond nationality, his website said.
“He saw the awesome power of cheering, and was mesmerised by it ever since,” it said.