Danube begins 15-day French food festival in Saudi Arabia

Waleed BinDawood, right, with M. Wilfrid Fousse. (Photo/Supplied)
Updated 30 September 2018
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Danube begins 15-day French food festival in Saudi Arabia

The BinDawood Group’s Danube stores and Danube Online, in collaboration with the French Ministry of Agriculture, launched a French food festival to promote French food and gastronomy in the Kingdom.

The “Bon Appétit” launch was held at Danube’s flagship Nakhla store in Riyadh and was attended by the French Embassy’s Agricultural Counsellor M. Wilfrid Fousse.

The 15-day festival that runs from Sept. 26 through Oct. 10 offers multiple activities that include live cooking demonstrations by the president of the World Association of Chefs’ Societies at Hayat Mall in Riyadh on Sept. 28; at Al-Raka Mall in Alkhobar on Sept. 29; and at Red Sea Mall in Jeddah on Oct. 4.

Danube customers will also have the chance to taste French cuisines in Paris with two return tickets to Paris for three winners (total six return tickets) to be had by registering on the Danube App, as part of the ‘Bon Appétit’ festival.

Fousse said: “France and Saudi Arabia have many common interests and the love of delicious food is one of them. The ‘Bon Appétit’ campaign is a wonderful initiative to create awareness of some of France’s most well-known food brands to Saudi consumers across the Kingdom, offering them the chance to sample these wonderful French products and taste bona fide French cuisine from some of our country’s most well-known chefs.”

DanubeCo. CEO Ahmad BinDawood said: “We are proud to announce this collaboration with the French Ministry of Agriculture. As a brand, Danube has a strong legacy of sourcing and heralding world-famous food and beverage brands into the Kingdom and introducing new tastes and cuisines to our customers. The ‘Bon Appétit’ campaign will familiarize Danube customers with new tastes and the caliber of these global French brands, and even give some the chance to win trips to Paris by registering on the Danube App.”

The ‘Bon Appétit’ campaign will have a concluding event at the French Ambassador’s Residence at the end of October, where celebrity chef Maroun Chedid will be offering an exclusive French menu for the occasion. The event is open to the public and more information can be found on @BonAppetit.me.

Danube Company operates and manage the first ever hypermarket in the Kingdom that meets the demands of the rising number of consumers in Jeddah and nearby towns and cities. All supermarket branches are equipped with the latest retail technology that is designed for fast and efficient service.

In 1998, BinDawood superstores, acquired Danube Company. The acquisition created the largest number of supermarket chain in the Western Province of Saudi Arabia. Both companies maintain distinctive presence and share resources in delivering goods and services to customers. Presently, BINDAWOOD and DANUBE have a combined operation of 68 stores across the Kingdom under the management of Dr. Abdulrazzaq BinDawood and his brothers Abdul Khaliq and Khalid BinDawood.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.