Breast cancer campaigners in Saudi Arabia to focus on genetic screening

The scope of the campaign extends to many regions of the Kingdom in conjunction with World Breast Cancer Awareness Month. (SPA)
Updated 03 October 2018
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Breast cancer campaigners in Saudi Arabia to focus on genetic screening

  • The association is teaming up with 17 universities and educational institutes, 31 clubs and health centers, and 40 hospitals and laboratories between Riyadh and Al-Kharj
  • Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa launched the campaign

RIYADH: Princess Haifa bint Faisal, chairwoman of Zahra Breast Cancer Association, said that in the future, a breast cancer campaign will focus on genetic screening as the association launched its 2018 Breast Cancer Awareness Campaign in Riyadh.

The campaign will run throughout October. The association is teaming up with 17 universities and educational institutes, 31 clubs and health centers, and 40 hospitals and laboratories between Riyadh and Al-Kharj, the Eastern Province, western and southern areas, and more than 21 regions in Saudi Arabia. 

Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa launched the campaign in cooperation with several governmental and private sectors, at the Saudi Electricity Company Club.

Princess Haifa said the association will focus its efforts on examining patients through genetic screening to reduce cases of the disease being diagnosed at a late stage in an effort to cut mortality rates.

“The scope of the campaign extends to many regions of the Kingdom in conjunction with World Breast Cancer Awareness Month.

“The campaign targets women in particular and society in general.”

Over the past 11 years, the association has reached more than 500,000 women in different regions of the Kingdom. 

At the launch event, several speakers shared their experiences of recovering from breast cancer. 

Samir Kurdy also talked about his wife’s inspirational story fighting the disease, which unfolded on Twitter under the hashtag #SuperDema. He said that his wife’s courageous example had given him and his young daughters strength. His wife died a month ago.

Pink Fingerprints

The Saudi Cancer Society has launched its “Pink Fingerprints” awareness campaign to combat breast cancer for a 12th consecutive year. 

The campaign, which will run throughout October through the Abdul Latif Jameel Center for Breast Cancer Early Detection, aims to increase early screening to help boost recovery rates.

The society’s chairman, Dr. Mohammed bin Ahmed Al-Kanhal, said that the campaign will use the latest tools for early detection, including mobile clinics supplied with the latest equipment.

Mobile clinics will tour different parts of the Kingdom to reach the highest number of people at home.

An interactive awareness event for the campaign will be held for two weeks from mid-October at the Kingdom’s Commercial Center. Those who take part in the campaign will stamp their fingerprints on a wall as a sign of their support for the campaign.


Family Zone proves a big hit at Ad Diriyah E Prix

Updated 19 min 34 sec ago
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Family Zone proves a big hit at Ad Diriyah E Prix

  • On offer were physically challenging activities such as a zipline, a net climbing wall, and a horse corral for the younger kids
  • At the heart of the park was an area dedicated to local artists and vendors, with everything from traditional foods to handmade soaps to artwork and clothing on display

RIYADH: The festivities at the Ad Diriyah E Prix event continued with the Family Zone, located at a park inside historical Ad Diriyah. Activities were many and varied, with both adults and children partaking in and enjoying the variety of activities on offer.

On offer were physically challenging activities such as a zipline, a net climbing wall, and a horse corral for the younger kids. In the middle of the park was a maze, and a VR biking station where you could race your friends on a digital track.



Costumed performers also entertained guests and posed with them for selfies. There was also a photobooth where guests could take commemorative photos with event-related props.

At the heart of the park was an area dedicated to local artists and vendors, with everything from traditional foods to handmade soaps to artwork and clothing on display. There were also challenge games where prizes could be won, and a craft area where you could create your own Formula E inspired artworks.

Further on, in the Al Bujairi section, were a photography exhibit, an art exhibit, and live musical acts. The area was adorned with oversized racecar driver helmets, painted by local artists.