Startup of the Week: Preserving the culture of Arabic calligraphy

Updated 09 October 2018
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Startup of the Week: Preserving the culture of Arabic calligraphy

  • Kashidah offers a three-month course to teach Arabic calligraphy to children and adults
  • he concept of “Kashidah’’ is to highlight the importance of Arabic calligraphy and to prevent this art form from disappearing in a technology-driven world

JEDDAH: The Kashidah project offers courses in Arabic calligraphy to help resolve the current disconnect with the Arabic language culture that many of the young generation experience.

Kashidah offers a three-month course to teach Arabic calligraphy to children and adults, as well as a creative calligraphy toolbox to help students learn.

From steps to sharpen the pen to prepare the ink, a bilingual book is attached to the toolbox. 

It has been created to identify the importance of each tool used in Arabic calligraphy and to provide information about the culture of Arabic calligraphy.

The concept of “Kashidah’’ is to highlight the importance of Arabic calligraphy and to prevent this art form from disappearing in a technology-driven world.

Khadijah Fadaaq, the Saudi founder of the project and a fresh graduate in visual communications from Dar Al-Hekma University, said: “Recognizing the importance of learning Arabic calligraphy will create an awareness about Arabic calligraphy culture by using local art to embrace one’s culture.’’

“We aim to find a proper way for students to gain the skill of Arabic calligraphy as well as open new doors for different people to discover more about the culture of this art,” she said.

Fadaaq’s calligraphy work was selected for the new Saudi Airlines private aviation logo, “Albayraq.”

Kashidah is a Persian word; in Arabic it means the technique used in calligraphy to extend the line between the letters of Arabic script to equalize and beautify the text. It is a type of justification in some cursive scripts related to Arabic.

“During the designing of the toolbox I was trying to make it functional and comfortable for students to carry with the strap to their classes,” Fadaaq said. 

“We want to encourage students to start using Arabic calligraphy in their career and also, to show them some examples of how people excelled at calligraphy and used it with creativity in their fields.”

Kashidah offers Arabic calligraphy courses with volumes for each script, such as “Naskh” and more Arabic calligraphy styles, with everything students need to master the techniques; courses are held at trusted educational spaces.


Formula E brings racing-themed roadshow to Jeddah

Updated 45 min 38 sec ago
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Formula E brings racing-themed roadshow to Jeddah

  • The Road to Ad Diriyah will give Jeddah a taste of the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah
  • More than 6,000 motorsport fans stormed to Khobar last week for the road show

DUBAI: After a successful run in Khobar last week, Road to Ad Diriyah, a racing-themed entertainment event, is set to visit Jeddah as the country gears up for all-electric street car-racing activities in December.

More than 6,000 motorsport fans stormed to Khobar last week for the road show, which featured racing-themed activities heralding the upcoming 2018 Saudia Ad Diriyah E-Prix on Dec. 13 to 15, a first-of-its-kind sporting event in the Middle East.

The Jeddah edition opens on Nov. 22, with most of the activities from the previous one, as well as an e-sports competition whose winner will take home SAR 1,000,000.

The ABB FIA Formula E Road to Ad Diriyah e-sports championship allows fans to command a SAR 250,000 professional racing simulator. The 16 best participants will then be invited to Ad Diriyah in December for the grand finals.

The Road to Ad Diriyah will give Jeddah a taste of what the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah will be like.

Bavaria Zaman, who visited the Khobar show with husband Rashid Khan and kids Nawal, Daiin and Nashin, said: "I think it's fantastic. The kids are running around and having fun."

The upcoming E-Prix is the first in a 10-year partnership between ABB FIA Formula E and the General Sports Authority of Saudi Arabia (GSA) and the Saudi Arabian Motor Federation (SAMF).