YouTube driving global consumption of music

IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming. (File photo: Reuters)
Updated 09 October 2018
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YouTube driving global consumption of music

  • IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming
  • Nearly half that time, 47 percent is spent on YouTube

LONDON: If you are listening to music, chances are you’re on YouTube.
A music consumer report by the industry’s global body IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming.
And nearly half that time, 47 percent is spent on YouTube.
Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.
But while Spotify’s estimated annual revenue per user was $20 (17.5 euros), YouTube’s was less than a dollar.
The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.
The report published on Tuesday looked into where and when we listen to music.
It found that three in four people globally use smartphones, with the rate among 16 to 24 year olds reaching 94 percent.
The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.
But music does not end when we put away our phones, with 86 percent globally also listening to radio.
Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.
“This report also shows the challenges the music community continues to face — both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said IFPI chief Frances Moore.
The report noted that “96% of consumers in China and 96% in India listen to licensed music.”
It did not, however, say how many of those consumers also listened to music that infringed copyrights.
Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said.


‘I spy with my little eye’: CIA launches Instagram account

Updated 26 April 2019
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‘I spy with my little eye’: CIA launches Instagram account

  • The spy agency has been openly recruiting from universities and industry

WASHINGTON: The Central Intelligence Agency opened its own account on Instagram Thursday with a picture of a desk of mysteries teased by the children’s game prompt “I spy with my little eye.”
The photo tempts with intrigues and adventure: a wig suggesting disguises, maps of China and the Gulf, foreign banknotes, a burn bag for getting rid of secret documents, a notebook with Arabic, and other items — mostly real operation souvenirs of CIA officers.
Next to a wall is a photo with the words: “I want to travel the world.”
The Instagram posting was an expansion of the premier US spy agency’s effort to recruit a younger generation of officers, agents and analysts, having already been on Twitter and Facebook for years.
The agency has been openly recruiting from universities and industry, and Instagram gives it a way to reach a large, younger demographic: most of its regular users are under 30.
“We’re looking to spark the curiosity of Instagram’s users about the many ways CIA’s global mission has us going where others cannot go and doing what others cannot do,” the agency said in a statement.
“Through the account, we’ll give a peek into agency life, but we can’t promise any selfies from secret locations.”