YouTube driving global consumption of music

IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming. (File photo: Reuters)
Updated 09 October 2018
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YouTube driving global consumption of music

  • IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming
  • Nearly half that time, 47 percent is spent on YouTube

LONDON: If you are listening to music, chances are you’re on YouTube.
A music consumer report by the industry’s global body IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming.
And nearly half that time, 47 percent is spent on YouTube.
Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.
But while Spotify’s estimated annual revenue per user was $20 (17.5 euros), YouTube’s was less than a dollar.
The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.
The report published on Tuesday looked into where and when we listen to music.
It found that three in four people globally use smartphones, with the rate among 16 to 24 year olds reaching 94 percent.
The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.
But music does not end when we put away our phones, with 86 percent globally also listening to radio.
Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.
“This report also shows the challenges the music community continues to face — both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said IFPI chief Frances Moore.
The report noted that “96% of consumers in China and 96% in India listen to licensed music.”
It did not, however, say how many of those consumers also listened to music that infringed copyrights.
Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said.


WhatsApp dirty tricks alleged in Brazil presidential race

Updated 19 October 2018
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WhatsApp dirty tricks alleged in Brazil presidential race

  • Leftist candidate Fernando Haddad accused frontrunner Jair Bolsonaro of using WhatsApp to unleash fake news messages
  • here are 120 million WhatsApp user accounts in Brazil, whose population is 210 million
SAO PAULO, Brazil: Allegations of a dirty tricks campaign on WhatsApp dominated Brazil’s presidential election race on Thursday, turning attention to social media manipulation following abuses uncovered in the last US election and Britain’s Brexit referendum.
Trailing leftist candidate Fernando Haddad accused the far-right frontrunner, Jair Bolsonaro, of “illegal” electoral tactics after a report that companies were poised to unleash a flood of WhatsApp messages attacking him and his Workers Party.
Bolsonaro denied the allegation, tweeting that the Haddad’s Workers Party “isn’t being hurt by fake news, but by the TRUTH.”
The exchange happened 10 days before a run-off election that polls predict Bolsonaro — a bluff, Internet-savvy, pro-gun polemicist often compared to US President Donald Trump — will likely win comfortably.
Ordinary Brazilians told AFP they got much of their election information through WhatsApp. They said some in their families or entourage swallowed some misinformation, but denied they themselves were being influenced.
“We get a lot of news, even false news, but some true, about politics but I don’t think it changes very much in terms of making decisions,” said Ana Clara Valle, a 27-year-old engineer in Rio.
She said she was voting for Bolsonaro because of his Catholic, pro-family stance, not because of any “extreme right” sensibility.
Andre de Souza, a 35-year-old lawyer leaning toward voting for Bolsonaro, said he receives around 500 WhatsApp messages a day for and against both candidates.
The rumors and false information “don’t make a difference to me,” he said, but added: “My mother received a WhatsApp message saying Bolsonaro was doing away with (mandatory) end-of-year salary payments, and she believed it!“

Support by companies
Haddad made his accusation after Brazil’s widest circulation newspaper, Folha de Sao Paulo, reported it had discovered contracts worth up to $3.2 million each for companies to send out bulk WhatsApp messages attacking the Workers Party.
“We have identified a campaign of slander and defamation via WhatsApp and, given the mass of messages, we know that there was dirty money behind it, because it wasn’t registered with the Supreme Electoral Tribunal,” Haddad told a media conference in Sao Paulo.
Bolsonaro’s lawyer, Tiago Ayres, told the financial daily Valor there was no evidence of any connection between the companies mentioned by Folha de Sao Paulo and Bolsonaro’s campaign.
The row shone a light on an issue that has become a pressing one in democracies: the organized abuse of social media to sway public opinion in countries.
Facebook — which owns WhatsApp, as well as popular image-based network Instagram — is the most prominent company that has come under scrutiny, though Twitter has also come in for criticism.
The platforms have made an effort to clean up who uses their services after evidence of Russian interference in the 2016 US election that saw Trump triumph, and accusations Facebook allowed user data to be harvested to bolster the campaign the same year for Britain to leave the European Union.
Facebook has also shut down disinformation pages traced to campaigns believed to have ties to Iran’s state-owned media and to Russian military intelligence services.

No foreign interference
There is no evidence of foreign interference online in Brazil’s election.
The director of major polling firm Datafolha, Mauro Paulinho, said on Twitter that his company had detected “some shifts” in public opinion just before the first round of the election on October 7, which Bolsonaro won handily.
“Technical and factual observations” were made, he said, without drawing any conclusions.
There are 120 million WhatsApp user accounts in Brazil, whose population is 210 million. The app works as a popular social network for friends, families and work colleagues.
Both Haddad and Bolsonaro are the subject of memes, cartoons and slogans circulating online in Brazil.
Haddad, a former education minister and ex-mayor of Sao Paulo, has repeatedly tried to draw Bolsonaro into televised debates on policies.
The leftist candidate has an academic background he believes would give him an advantage if the exchanges moved away from the one-line quips and insults that characterize most social media communications.
But Bolsonaro, who skipped early debates because he was recovering from a knife stab wound after being attacked by a lone assailant while campaigning last month, has thus far shown little inclination to go head-to-head with Haddad.