TheFace: Ruthana Hadhrawi, Saudi entrepreneur

Ruthana Hadhrawi. (AN photo by Ziyad Alarfaj)
Updated 12 October 2018
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TheFace: Ruthana Hadhrawi, Saudi entrepreneur

  • Hadhrawi is a founder and director of Tana’s Touch Tablescapes and Design
  • I’ve always believed that some of the great businesses are born from genuine passions: Hadhrawi

Ruthana Hadhrawi is a founder and director of Tana’s Touch Tablescapes and Design. It is a luxurious tabletop rentals and design company. The company offers all that is needed to equip a table for intimate dinner events, formal dinners, business meetings or even casual gatherings.

Hadhrawi holds a master’s degree in business administration from Alfaisal University, where she was honored with the title of “Top Team Leader in the Class of 2015” by the College of Business.

“I’ve always believed that some of the great businesses are born from genuine passions,” said Hadhrawi. “I have an inherent passion for warm, hospitable and welcoming table styling.

“It is known that the most outstanding feature of Arab society is the generosity and hospitality. We take hospitality very seriously, using every opportunity to honor our guests to the best of our abilities.”

As time passes in the fast-paced modern world, she said it was time to come up with a new way of practicing hospitality, one that honors and accommodates guests’ preferences while controlling portion sizes, hence reducing food waste.

“Therefore, to combine modernity and tradition, Tana’s Touch was created, where quality comes before quantity,” she said. “Creating memories rather than settings. Making the dining experience exceptional and extraordinary each time.

“This October, our message is ‘hope.’ We are lighting candles for hope and with a strong determination to raise the awareness and support for those currently fighting breast cancer.” 


Saudi Arabia ‘racing into the future’ with Formula E

Updated 15 December 2018
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Saudi Arabia ‘racing into the future’ with Formula E

  • A first for Saudi Arabia and the region, the event’s magnitude reflects the Kingdom’s goal of hosting major events and promoting them domestically and globally
  • “This is unprecedented and fabulous,” one concert-goer said. Another said: “I can’t believe I’m in Saudi Arabia.” 

RIYADH: Formula E is one for the books. Attracting fans from all over the world, the mega event — held in the historic Saudi town of Ad Diriyah, a UNESCO World Heritage Site — is set to revolutionize motorsports by using only electric race cars. 

Officially known as the ABB FIA Formula E Championship, the race expects to draw 40,000 attendees, with access not only to the race but also to the Kingdom’s largest ever festival for music, entertainment and cultural activities.

A first for Saudi Arabia and the region, the event’s magnitude reflects the Kingdom’s goal of hosting major events and promoting them domestically and globally.

A milestone was marked as Bandar Alesayi and Ahmed bin Khanen became the first Saudi I-Pace eTrophy racers, sponsored by the General Sports Authority (GSA). 

Both drivers predict increased grassroots support in the Kingdom for youths to train in carting and race-car driving.  

At 1.76 miles long with 21 corners, the track is somewhat tricky for first-time Formula E drivers.

“The system is like Mario Bros when they get the little star and go faster,” said Formula E founder and CEO Alejandro Agag. The new electric circuit in Saudi Arabia has been hailed as one of the best Formula E tracks.

The three-day event is hosting some of the world’s top singers, including Jason Derulo, Enrique Iglesias, Amr Diab, Black Eyed Peas, David Guetta and One Republic, along with DJ EJ. 

“This is unprecedented and fabulous,” one concert-goer said. Another said: “I can’t believe I’m in Saudi Arabia.” 

Outside the venue, Al-Bujairy, one of Ad Diriyah’s historic areas, hosts high-end restaurants, cafes and local designer outlets overlooking the historic district of At-Turaif, which was once home to the Saudi royal family and has newly opened for visitors.

Another area of interest is the Family Zone, with many events and activities to entertain all age groups. Men, women and children are given different driving experiences.

In Ad Diriyah’s Formula E, only one car is allowed per driver instead of two, making pit stops more crucial in terms of timing.  

“Attack mode” gives cars a temporary power boost from 200 to 225 kilowatts, equivalent to 268-302 horsepower. Drivers need to move to a certain area on the track to activate this mode.

“Saudi Arabia is racing into the future with Formula E, as we open the Kingdom to the world in a transformation that’s being supercharged by the Vision 2030 plan, driven forward by Crown Prince Mohammed bin Salman,” Prince Abdul Aziz bin Turki Al-Faisal Al-Saud, vice-chair of the Saudi Arabian General Sports Authority, told Arab News.