Dubai Crown Prince visits STC booth at GITEX 2018

Crown Prince of Dubai Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum visited the company’s booth at the exhibition and was received by Senior Vice President of Enterprise Business at STC Dr. Tareq Enaya.
Updated 20 October 2018
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Dubai Crown Prince visits STC booth at GITEX 2018

Crown Prince of Dubai Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum recently visited the Saudi Telecom Company’s (STC) booth at the GITEX Technology Week 2018 in Dubai. He was received by Senior Vice President of Enterprise Business at STC Dr. Tareq Enaya.

Sheikh Hamdan reviewed the latest telecom and IT services and solutions launched by the company. STC said its new services are in line with its role as a driver of digital transformation in Saudi Arabia as per Saudi Vision 2030. 

STC recently inaugurated its latest innovation in in-flight call technology through a live call made 30,000 feet above on board of a plane heading to Jeddah from Riyadh, with the video call being directly transmitted to the GITEX conference.

The service allows for in-flight video calls by equipping airplanes with mobile data and broadband through signals from LTE ground-based stations, which boast many features compared to older technologies that rely on satellites. This will enable airlines and other stakeholders to provide better services than currently adopted older standards at a lower cost per Mb, higher data transfer rate of up to 75 Mb/s, and a lower delay time.

Dr. Enaya said: “In-flight call technology is one of many other examples that illustrate the way STC is working with its partners and customers to provide the latest products and services and thus improve services offered to airlines and service providers.The new in-flight call service offers state-of-the-art features, including a stable connection and high-speed connectivity. This makes it indeed the next generation of transmission technology, which will open new horizons in terms of products and services.”

He further pointed out to all the areas that could benefit from this new technology, including airlines, media and entertainment, natural resource exploration, safety and security, and telecommunications. 

STC staff were on hand at GITEX to address its potential customers on the new technology. The company has said that its GITEX participation will focus on the newest technological solutions and that it will shed light on its specialized services in the fields of cloud computing, cybersecurity, Internet of Things, blockchain applications, and big data analysis.

STC is currently working with various stakeholders and partners to enrich this new technology, including Nokia for LTE phone devices, Thales for onboard equipment, EAD for supplementary technical certification, AMAC for maintenance, repairs, and operation for onboard installation, and Sky Prime, a private charter airline on whose planes the technology is being tested directly.


Spain’s Provacuno aims to beef up Saudi market

Updated 16 min 29 sec ago
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.