HHA celebrates 50 years of partnership with Mazda

A ceremony was held in Jeddah to commemorate the occasion.
Updated 21 October 2018

HHA celebrates 50 years of partnership with Mazda

Hajji Husein Alireza (HHA) celebrated five decades of its successful strategic partnership with Japanese auto giant Mazda Motors, which granted the company exclusive dealership rights for its vehicles in Saudi Arabia nearly  50 years ago. 

A ceremony was held in Jeddah to commemorate the occasion, which was attended by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, president of the Saudi Federation of Automobiles and Motorcycles; Mazen Batterjee, vice president of Jeddah Chamber of Commerce and Industry (JCCI); Sheikh Amin Abulhasan, HHA chairman; senior officials and partners of the two companies as well as media representatives.

Hiroshi Inoue, managing executive officer of Mazda Motors, presented a shield of appreciation to Hajji Husein Alireza for its efforts in supporting the Mazda brand in the Saudi market.

In his speech, Ali Hussein Alireza, managing director of HHA, said: “We take pride in the longstanding partnership with Mazda Motors as well as the supportive and motivational work environment. The real secret behind our success is our solid relationship with our customers and our great love for the brand, throughout 50 years of achievements.”

Jaguar achieves strong growth in Saudi market

Updated 23 January 2019

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.