Red Sea Mall wins five excellence awards

The award was received on behalf of the Red Sea Markets Company, owner of Red Sea Mall, by Mohammed Al-Asiri, marketing manager at Red Sea Mall.
Updated 23 October 2018

Red Sea Mall wins five excellence awards

The Red Sea Mall in Jeddah won five awards in the GCC, Africa, Middle East Business Excellence Awards, during the annual ceremony held at The Address Boulevard in Dubai on Oct.3-4.

The ceremony was attended by eminent leaders from various business sectors, economic specialists and other officials. The award was received on behalf of the Red Sea Markets Company, owner of Red Sea Mall, by Mohammed Al-Asiri, marketing manager at Red Sea Mall.

Awards won by the center include The Best Shopping Center of the Year for the ITAAM project that was aimed at reducing the waste of food and utilization of the leftover, non-used food by distributing it to the needy; the productive families campaign that benefited more than 300 families since the start of the project, and the Career Fair campaign. 

The center also won The Best Marketing Campaign of the Year award, for the success of the “Win the Key to Surprises and the Red Sea Mall Cup” activation campaign.

Al-Asiri said: “We are proud to have received these valuable awards that underscore our progress and position across shopping centers in the region. The recognition we have received through these awards is a tribute to the community we are operating in. They have placed their confidence in us which clearly reflects in our business and initiatives.”

Jaguar achieves strong growth in Saudi market

Updated 23 January 2019

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.