JEDDAH: Tourism chiefs have been taking part in a major five-day Saudi campaign to help promote Indonesia as a top international holiday destination.
More than 165,000 Saudis visited the Southeast Asian country in 2018, and officials there are aiming to increase that number to 200,000 as part of a global visitor target of 20 million for this year.
From Feb. 11-15, the Indonesian Tourism Ministry has been working with its Consulate General in Jeddah to run a series of events in the Kingdom in a bid to boost the country’s tourist attractions.
Seventeen agencies representing Indonesia’s hotel, airline and travel industries participated in a business get-together with local Saudi tour operators, and around 70 prominent media figures were invited to the Pullman Hotel in Jeddah for a day of briefings on key Indonesian visitor destinations.
The last three days of the promotional program saw the Tourism Ministry and officials from top local destinations, take part in the Jeddah International Travel and Tourism Exhibition (JTTX), held at the Hilton Hotel.
Indonesia was one of the main sponsors of the event which has now been running for nine years.
Mohamad Hery Saripudin, the consul-general of Indonesia in Jeddah, said numerous innovative promotional breakthroughs had been made toward attracting more Saudi tourists to his country.
Indonesia is the world’s largest archipelago, with more than 17,000 islands famed for their beaches, wildlife and natural beauty.
Garuda, the national airline of Indonesia, has helped with the running of familiarization trips for journalists to several tourist hotspots, and other initiatives have seen free Indonesian language courses being offered to Saudis and expatriates.
R. Sigit Witjaksono, the director of tourism marketing for South and Central Asia, the Middle East and Africa, said Indonesia aimed to play host to 20 million visitors from throughout the world during 2019.
He noted that Indonesia welcomed 165,862 Saudi visitors in 2018, the highest total of any country in the Middle East.
As well as its natural delights, Indonesia is Islam-friendly, having thousands of mosques and offering products which are Shariah-compliant.